Itchy Baby Co.

Soothe, nourish and hydrate dry winter skin at every bath ❄️ 🛁

Our Natural Oatmeal Bath Soak is like a gentle hug for little ones struggling with dry or itchy skin. Made from 100% colloidal oatmeal that disperses easily in water, it helps lock in moisture, calm irritation and support a healthy skin barrier.

Add a scoop to lukewarm bath water (two scoops if using a full size bath), and let your little one soak up the goodness 💜

Always read the label and follow the directions for use.

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Words can go a long way to support our little ones through a flare-up 💜 here are five affirmations you can use to help fill your little one with love, no matter how their skin feels:

✨ “Your skin is having a hard time today, but I’m here to help you feel better.”

💪“Even on the days when your skin feels itchy or sore, your body is safe and you are strong.”

🥰 “Sometimes your skin might not feel good, but your body is doing its best - and so are you.”

❤️‍🩹 “Your skin doesn’t change how loved you are. You are perfect just the way you are.”

💐 “It’s okay to feel upset sometimes when your skin feels itchy or sore. I love every version of you.”

We hope these help bring some peaceful moments to your family’s eczema journey 💜

Clearer skin, happy hearts 💜 We love hearing stories like this — thank you Jayde for trusting us (again!) with your little one’s skin. Our Eczema Moisturiser is designed to nourish and protect sensitive skin, and it means the world to see it making a difference.

Soft smiles, soft skin, and a whole lot of love 💜 Our Eczema Moisturiser is a daily essential for happy, hydrated skin. It’s gentle enough for your littlest love, and powerful enough to care for sensitive skin, every day

Because comfort should always come naturally.

Mother’s Day is just around the corner and we’re celebrating the calm, the cuddles, and the quiet little rituals that mean the most 💜

Whether it’s a warm bath with your little one or a moment of stillness after the chaos, these are the memories that last.

Receive a FREE Natural Oatmeal Bath Soak with any order over $60 — our gentle, skin-loving soak that turns bath time into a soothing escape for you and bub.

Mix with a small amount of water to create a silky oatmeal face mask. Because mums deserve a little pampering too 🥰

One of the most common questions we get - especially from parents managing mild eczema in little ones 💜

For mild eczema, many of our customers begin to notice improvements, like reduced dryness, flakiness, or redness within a few days to two weeks of consistent use. The key word? Consistent.

A gentle skincare routine using our Eczema Moisturiser (especially after bath time, on damp skin) alongside our Natural Shampoo & Body Wash and Bath Soak can make a real difference 😍

That said, all skin is different.
🧴 Children with severe eczema may need longer, and sometimes additional support from a health professional.
💧 Results can vary depending on your child’s triggers, skin barrier health, and routine.

✨ Disclaimer: Our products are designed to support and care for sensitive skin but are not a replacement for medical treatment. Always consult your healthcare provider for advice tailored to your child’s skin needs.

We’re here to support you every step of the way 💜

✨ Just launched on our website - our Natural Shampoo & Body Wash Buy 3 & Save bundle! ✨ Save 20% when you stock up on this gentle, skin-loving staple.

Why this is a win?
✔️ One for home, one for the nappy bag, one for Nana & Grandpa 👴🏼👵
✔️ Less running out at the worst times
✔️ More value for families who love our natural, no-tears formula

Made for sensitive skin, safe for everyday use, and now even better value 💜

Not only does it make bath time more fun, but involving your child in their skincare routine helps them feel more in control and more likely to cooperate when it counts 🤪🥰

It builds healthy habits early, encourages independence, and turns daily care into a bonding moment instead of a battle 💜

Our natural bath soak is gentle, soothing, and perfect for sensitive or eczema-prone skin - magic, indeed 💫

Hoppy Easter 🐣 lots of love to you and yours from all of us at Itchy Baby Co. 💜🐰

Our much-loved Eczema Moisturiser is now available in a bundle offer. 3 for $70 (that’s 20% off)! 💜

Perfect for keeping one at home, one in the nappy bag, and one for daycare or grandma’s house. Because when it comes to managing sensitive skin, consistency (and convenience) is everything.

Available now online!

Did you know the best time to moisturise is right after bathing - While your little one’s skin is still slightly damp? 🫧🩷

This simple timing trick helps lock in hydration and is especially important for managing eczema-prone skin. When applied to damp skin, moisturiser acts like a seal, preventing moisture loss and keeping the skin barrier strong, which is crucial for reducing flare-ups and dryness.

It’s one of the most important steps in daily eczema care (or any skin!), and it makes bath time part of your skincare routine.

Our natural moisturiser is gentle, nourishing, and made for moments just like this.

We had to jump on the band wagon with this 🤭 Meet Super Mum — cape on, coffee in hand, baby in arms, and always ready with the moisturiser!

At Itchy Baby Co, we see you. The sleepless nights, the multitasking marathons, the gentle care you give your little ones every single day. You’re not just doing your best, you’re doing amazing. That’s why we create products that support your daily superpowers, like soothing little skin while you juggle it all.

Because real heroes don’t wear capes (well, sometimes they do), they wear love, patience, and a bit of moisturiser too.

Tag a super mum who deserves this action figure!