Wiig

All hair. All colours. Zero tone.
Wiig Nourish repairs from the inside out with bonding technology and moisture-leaving hair smooth, shiny, and lightweight.
No extra steps. Just 3 minutes in your usual routine.

Our original hero product has a new name ✨

Blonde/Ash is now Wiig Blonde — because it neutralises brass without making hair ash. Same formula. Better name.

Goldie is finally here ✨Created for warm blondes who love a soft, golden shimmer that brightens even the gloomiest days. This beautiful champagne-gold toner adds radiant warmth from the very first use, bringing life and luminosity back to your blonde.

Nourish delivers strength and smoothness without toning. The perfect in-between for Goldie or Blonde days when you want to treat not tone.
Lightweight. Powerful. Essential.

Wiig blonde counteracts unwanted yellow tones in blonde hair. Without being ashy and flat like most silver shampoos, blonde keeps the hair bright and the colour clean.

Goldie is here!!! For all of the blondes that like it warm this one’s for you. A lovely champagne, golden blonde you will be obsessed with.

You’ve been asking. We’ve been listening. Creating.

Elevate your bathroom. Wiig.

A proud founder. 🤍

These brassy tones were corrected with just two uses of wiig.

Our wiig //001 ash toning treatment not only tones, but it protects and repairs your hair, too. However, you may be wondering whether or not your hair needs some TLC ☁️

Some signs include…

〰️ Are you looking a little red or ruddy in the face? Yellow tones can bring out the red pigment in our skin!
〰️ Faded colour, or no visibility of colour dimension.
〰️ Brassy and yellow tones.
〰️ Your hair is feeling dry, and looking dull.
〰️ Has it been a little while since your last salon visit? It’s time to wiig!

Head to the link in our bio to purchase yours 🛒