SDL Mobile

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SDL Customer Experience Summit - London

http://www.sdl.com/events/wcm/CX-Summit-London-content.html

Key Speaker Videos and Presentations all available to watch and download

Customer Experience Summit - London | SDL External Speakers Download the presentations from the external speakers here! Keynote Speaker: Robert RoseView here!Customer Success Story - HalfordsDownload!Customer Success Story - UnileverDownload!Partner track - EspireDownload!Customer Success Story - The Share CentreDownload!Partner track - Tah...

Read Marketing Weeks Article Pizza Hut / SDL Mobile

The company, which was spun off from its restaurant arm last year, is planning to beef up its CRM offering at the start of 2014 with updates to its analytics packages and ecommerce site. It has been working towards the aim since its mobile site, developed in partnership with SDL, launched last year and plans to use the union to create a single customer view of online shoppers.
http://www.marketingweek.co.uk/in-depth-digital/pizza-hut-preps-personalisation-drive-to-grow-online-sales/4008293.article

Pizza Hut preps personalisation drive to grow online sales | News | Marketing Week Pizza delivery business ramps up efforts to create a single customer view of shoppers.

SDL Mobile are also short listed with the Effective Mobile Marketing awards 2013 with The Share Centre for "Most Effective Mobile Site" http://www.mobilemarketingmagazine.com/content/effective-mobile-marketing-awards-finalists-revealed

Effective Mobile Marketing Awards Finalists Revealed | The 2013 Effective Mobile Marketing Awards finalists have been revealed. This year’s awards attracted almost 250 entries, and over the past six weeks, the judging panel have been knee deep in the best apps, mobile sites, ad campaigns, location-based services and other great work, trying to sort the…

SDL Mobile are pleased to announce that we have made the shortlist with the Effective Mobile Marketing Awards 2013 in the category of "Most Effective mCommerce Solution"
http://mobilemarketingmagazine.com/awards/ with The Share Centre

Effective Mobile Marketing Awards The key industry awards program recognising excellence and effectiveness in mobile marketing, advertising and messaging.

“We are delighted to welcome Turkish Airlines to the SDL community,” says Tolga Secilmis, SDL Language Solutions General Manager in Turkey. “There was an obvious synergy between SDL and Turkish Airlines from the outset in our joint quest to optimize quality at all times. Our goal is to assist with driving international revenue, accelerating time-to-market and guaranteeing a ‘local’ experience in each of Turkish Airlines' global markets.”

http://www.sdl.com/TurkishAirlines

Turkish Airlines signs exclusive three-year deal with SDL | SDL Assisting Turkish Airlines to deliver on ‘Globally Yours’ promise with consistent global communications

Orchestrating Experiences – Content, Context & Chaos

Have you heard? Customers are more empowered now, and we have to be really good at engaging them across a lot of digital channels. Yup, this is the part where I insert some insane growth numbers about mobile, social or how much the buying decision is now affected by content. Check out these numbers:

■90% of all mobile searches result in something
■By next year mobile internet usage will overtake desktop usage
■It takes 90 minutes for people to respond to email, but only 90 seconds to respond to a text message.

Are they all true? It doesn’t matter. Because even if they’re not true – they feel true. But without context or meaning – they are just yet another set of data that makes us marketers feel like we’re ever more behind in dealing with the chaotic disruption called digital content and marketing. So, whew… can we skip this part? We know it’s important.

It might seem counter intuitive, but even as we approach 2014 digital marketing and customer-centric content strategies still make up less than 15% of the enterprise marketing effort (irony duly noted for every stat that appears from this point forward.)
where these silos are creating valuable, relevant digital content experiences.

Thus while the business may be yet unsuccessful at creating holistic “systems of engagement,” they have been able to create “pockets of engagement” through new and creative experimentation. So, efforts to de-silo the content process are uncovering valuable and unique methods for connecting and scaling these “pockets of customer engagement” into systemic, scalable processes.

Read More: http://www.sdl.com/community/blog/details/43197/orchestrating-experiences-content-context-and-chaos

http://www.sdl.com/events/wcm/CX-Summit-London.html

CX Summit, London: the opportunity to share, collaborate and innovate

Before joining SDL, I only seemed to say the words “customer experience management” when I received poor service or experienced a website or e-commerce site that was mind-bendingly difficult and frustrating.

Since joining the great team here, I have learned to notice the best of experiences. Why? Because by being exposed to professionals, who design and build products and services that enable some of the biggest brands in the world provide customer-centric excellence, I can see just how much work, time, thought and expertise it takes to make customer experience as good as consumers really want.

Customer Experience Management (CXM) is not just about technology – it’s about thought leadership, innovation, collaboration and sharing. It’s also, and probably most importantly, about listening, which is where events like the CX Summit really make a difference. An event where technologists, retailers, brands, marketers and developers can share, collaborate and develop ideas together that will ultimately drive innovation for better customer experience.

Most of the time we are all heads-down, focused on the daily stuff of our jobs, sometimes just “taking five” to tune-in to what’s going on around us can be so inspirational it changes everything – for me, having the chance to share my experiences with peers and thought leaders is an opportunity to refresh my thinking and discover new things.

So where better than the CX Summit to take some time out to share, listen and learn from brands, technologists, marketers and incredible speakers all set in fantastic surroundings that, in themselves, are pinnacles of customer experience.

By Phillip Clement


http://www.sdl.com/events/wcm/CX-Summit-London.html

Where inspiration meets practical experience

Just a few months back, we closed off the Amsterdam Customer Experience Summit aglow with the accomplishment of conveying our vision for customer experience, discovering what it means for our diverse customer base and more importantly what it means for our customers' customers.

Preparing for this next summit in London has given us the opportunity to extend the excitement of the first events successes but perhaps more importantly, to improve based on the feedback about the last event. The Amsterdam event provided us with a picture frame and outline for what worked, and now with the upcoming London event, we're using that knowledge and adding some bold new colors to the portrait to make it even better. As with the Amsterdam event, we are placing our customer and partners' stories front and center, and then sharing our own customer experience mission as well.


I'm excited by our speaker lineup, which features Robert Rose, who serves as both a Digital Clarity Group analyst and as the Chief Strategist with the Content Marketing Institute, as well as Dame Kelly Holmes, gold medal winner at both 800- and 1500-meter events at the 2004 Summer Olympics. In addition to these luminaries, we are also happy note that customer speakers, including Pizza Hut, and our own Misia Tramp (SDL VP of Innovation), will also share their inspirational and pragmatic insight.

At its heart, this is what the Customer Experience Summit is all about: the journey from inspiration to the reality of organizations providing their customers with a fantastic brand experience. Join us in London on October 1st and 2nd to take this journey with us and share in our vision of customer experience.

by Sharon Fels - European Field Marketing Director


http://www.sdl.com/community/blog/details/42063/customer-experience-summit-london-translating-the-vision-into-the-experience

SDL Customer Experience Summit, London The Customer Experience Summit is all about the journey from inspiration to the reality of seeing organizations meet their customer experience goals. Please join us in London, on October 1 - 2 and we will share our customer experience vision and invite you to take the journey with us.

SDL comes to London 1st and 2nd October

Registration is now open

http://www.sdl.com/events/wcm/CX-Summit-London.html

Know your user – or rather their device - By Mat Diss

With mobile browsing growth exploding I am still surprised to see how many companies either give a poor mobile site experience or none at all. I would venture to say that the word browsing is incorrect for mobile users. If you are sitting at home (or work!) on your laptop and are using the internet you are generally browsing for information, clicking on interesting links and soon find yourself wondering how you got to the article you are reading. Usage requirements for mobile users are much more immediate. You are trying to find the address of the office you are late for a meeting at, or maybe looking for quick information on train times or airport departures. This isn't browsing, it is an immediate need for specific information and you typically need that information in an easy to consume form and quickly.

I can't count the number of times I've tried to find some crucial piece of information and been presented with a desktop site which requires pinching and zooming and pressing small links to get me the information I need. Or, worse still, a site that either doesn't work on my device or is slow to respond. The frustration of a slow loading website is amplified on a mobile device as you typically have a slow connection or congested wi-fi hotspot.

With between 30 and 50% of visitors abandoning your site after waiting 4 seconds you need to make sure you aren't a victim to lost visitors and ultimately, lost revenue.

The best way to avoid these pitfalls is to ensure the way you create your mobile site uses the right technology and platform. Technology that enables you to know and react to the device your customer is using is crucial. If that technology can optimise your site for a particular device, not only for user experience but also for download speed, then you are well on the way to happy customers who come back time and time again.

http://www.sdl.com/community/blog/details/34824/know-your-user-or-rather-their-device

Know your user – or rather their device, by Mat Diss, SDL Mobile With mobile browsing growth exploding I am still surprised to see how many companies either give a poor mobile site experience or none at all. I would venture to say that the word browsing is incorrect for mobile users.

All change please! By Phillip Clement

As we fast approach the SDL Innovate event in San Jose, my thoughts are directed to the people that I will meet and the exciting topics that we will all be able to engage on. This is where technology, business and creative leaders will share thoughts, experiences and insights into the future of Customer Experience Management.

I guess what excites me most is that more than at any time I feel that marketing has reached a pivotal moment, a time when everything is changing and in response companies are having to transform their businesses in order to adapt to the new engagement landscape.

What do I mean by everything? Well everything! It doesn’t seem to matter what topic, technology, methodology, campaign style or engagement technique you look at you can genuinely see that something about it has changed, and not just a little bit, in most cases it seems to be an almost seismic shift.

So what’s driving this change? I think it comes down to one thing, consumers’ ability to communicate faster and in a mass way. Which is an odd paradigm; as the faster consumers have mass media ability, so marketing needs to become about building personal relationships!

As marketers, we have to align our businesses to building personal relationships, which in many cases means companies will need to flip their approach to marketing on its head, focusing on the individual interactions and experiences that each consumer will have with the brand. And this will mean complete transformational change to every element of a company, its approach, its chosen technology and its partners.

So what better place and time than the Innovate event to engage with some of the leading marketers, technologists and business leaders in the world to get ideas and inspiration to assist in the shift from short-term transactions to building long-term relationships with our customers.

http://www.sdl.com/community/blog/details/33882/all-change-please

http://www.sdl.com/community/blog/details/33882/all-change-please