Beata Aleksandrowicz

It was an honour to speak at the Medical Wellness Congress in Geneva last week talking about the power of touch, humanity in the spa and wellness setting and how to care for the health and wellbeing of our teams.

Wonderful to connect with Vladi Kovanic along with so many inspiring professionals and passionate people from across the wellness industry.

I’m really honoured to be speaking at the 5th edition of the Medical Wellness Congress

In this session, I’ll be exploring one of the biggest challenges in our industry right now… recruitment and retention. But more importantly, how we can support our teams in a more human way.

Through empathy, emotional resilience, and a coaching-based approach, we can begin to reduce burnout, improve the way teams feel at work, and ultimately create better experiences for both therapists and clients.

This is something I feel very strongly about. Because when we take care of the people delivering the treatments, everything changes.

I’m honoured to be selected as a judge for the NewMa Euro Massage Championship 2026, taking place in Paris this May.

It’s always inspiring to see the level of skill, dedication and passion within our industry, and to support therapists who are pushing standards forward.

If you’re considering entering, you can find more details here: https://www.newmassageassociation.com/massage-event/newma-euro-massage-championship-2026/

𝗦𝗽𝗲𝗮𝗸𝗲𝗿 𝗦𝗽𝗼𝘁𝗹𝗶𝗴𝗵𝘁 ✨ — Beata Aleksandrowicz

🎤 𝑇ℎ𝑒 𝑅𝑒𝑐𝑟𝑢𝑖𝑡𝑚𝑒𝑛𝑡 𝐶𝑜𝑛𝑢𝑛𝑑𝑟𝑢𝑚 – 𝐸𝑚𝑝𝑜𝑤𝑒𝑟𝑖𝑛𝑔 𝑇𝑒𝑎𝑚𝑠 𝑤𝑖𝑡ℎ 𝐸𝑚𝑝𝑎𝑡ℎ𝑦 𝑎𝑛𝑑 𝐸𝑚𝑜𝑡𝑖𝑜𝑛𝑎𝑙 𝑅𝑒𝑠𝑖𝑙𝑖𝑒𝑛𝑐𝑒

Founder of 𝗕𝗲𝗮𝘁𝗮 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 𝗔𝗰𝗮𝗱𝗲𝗺𝘆, Beata brings 35+ years of global spa expertise. Author, educator, and wellbeing advocate, she champions the power of touch and therapist development.

Her session addresses the spa industry’s biggest challenge: 𝗿𝗲𝗰𝗿𝘂𝗶𝘁𝗺𝗲𝗻𝘁 & 𝗿𝗲𝘁𝗲𝗻𝘁𝗶𝗼𝗻. Discover how coaching-based training can reduce burnout, strengthen emotional resilience, improve guest feedback, and boost long-term business success.

📍 𝗠𝗲𝗱𝗶 𝗪𝗲𝗹𝗹𝗻𝗲𝘀𝘀 𝗖𝗼𝗻𝗴𝗿𝗲𝘀𝘀
🏨 𝗚𝗲𝗻𝗲𝘃𝗮 𝗠𝗮𝗿𝗿𝗶𝗼𝘁𝘁 𝗛𝗼𝘁𝗲𝗹
📅 April 27–28, 2026
🎟️ 𝗥𝗲𝗴𝗶𝘀𝘁𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗼𝗽𝗲𝗻 https://events.beauty-forum.fr/MWC2026 #/tickets?lang=en

Vladi Kovanic Judith Ertler-Hofer Zseraldina Richvalszki Jarinova Egle Ruksenaite Simone Ciolli Sven Huckenbeck

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What an honour to attend the European Spa Event in January.
A beautifully curated gathering of inspiring leaders, meaningful conversations and a powerful shared vision for the future of wellness.

Congratulations to the team on the launch of the European Spa Leaders’ Resource 2026, a valuable contribution to our industry.

Grateful to continue this work through my speaking and through Beata Digital Academy, where we support therapists in building intelligent, sustainable careers.

I recently had a really meaningful conversation on the Spa Sisters Podcast about therapist education, longevity, and what it truly means to support ourselves as practitioners, not just technically, but as humans.

These conversations matter, especially as our industry continues to evolve. I’m grateful to be part of this dialogue 🤍

🎧 Listen here: https://youtu.be/pys33n8iNbY?si=BRCxsL53YQkPxCpE

NEW EPISODE: THERAPISTS OF THE FUTURE
What if the most important skills a therapist needs… aren’t taught in traditional training?

✨ In our latest Spa Sisters Podcast episode, we explore a bold and necessary conversation about the therapists of the future with the incredible Beata Aleksandrowicz, a global leader in advanced therapist education, bodywork, and human connection, and founder of Beata Digital Academy.

This episode dives into why today’s spa guests want more - deeper connection, presence, and meaningful experiences - and why therapists must be trained beyond techniques to meet those expectations.

If you’re a spa leader, educator, or therapist ready for a fresh perspective to start the year, this one is not to be missed.
Wishing you a happy and healthful 2026!
Carly & Julie
🎧 Listen now and join the conversation. https://youtu.be/pys33n8iNbY

A joyful time training in Belgium! ✨

There is nothing more rewarding than teaching therapists who are deeply committed to their craft. These wonderful professionals joined me for an in-person spa training day at the Botanic Sanctuary Antwerp, and their energy, dedication and curiosity made the whole room come alive. 💛

For over 20 years I’ve been travelling, teaching, and guiding therapists around the world, and these moments remind me why I created the Beata Digital Academy in the first place.

Not everyone can travel for live training, and I wanted therapists everywhere to have access to the same principles, techniques, and depth of understanding.
The Academy brings my teaching method to your phone or tablet, anytime, anywhere.

To the amazing therapists in this photo:
Congratulations, and thank you for your trust, focus and laughter.
You were a joy to teach. 🌿✨

🎓 Learn with me inside the Academy
📲 Available on iOS & Android
🌍 Designed for therapists everywhere who want to grow