DesignMyFamilyTree

As a designer, I’m never really done! Because I learn through doing with others. So of course day 2 of Design My Family Tree at is an iteration.

I didn’t love the stall table on day 1 separating me from the warm conversations with visitors about family ancestry and the ecologies we come from. So I’ve transformed the stall into a cosy nook to discuss personal commissions, rather than a stall for impulsive shopping.

Come find me at Greenwich Market today, or explore the website in your own time, link in bio.

Every order plants a tree with and supports those struggling to grow their family with

Come and find me at greenwichmarket between 10am and 5:30pm for Design My Family Tree’s market debut! I’m offering a 10% discount code for market visitors.

📣 Two exciting announcements!

🌟 Market days: Design My Family Tree makes its debut on Friday 1 May, with further Fridays on the 8th and 15th. Market visitors get a cheeky 10% discount code just for showing up.

These are three trial days — after which market management vets whether the business gets a permanent spot. I’m trying not to spiral about it. Mostly I’m treating it as an experiment: test the channel, chat to lovely people, have fun. Low stakes. Probably.

🌟 New website: After years on Etsy, Design My Family Tree now has a shiny, fully independent e-shop. The numbers made the decision: organic traffic and conversion (and I do zero marketing!) was 10x more than Etsy, yet Etsy was still taking a 15–20% cut off every sale. Etsy has also become a race to the bottom in terms of market quality and vetting. I’ve known that I needed to migrate for some time but didn’t have the headspace.

So I took the leap last week. I designed and built the site in a day, tested it over a week with some absolutely wonderful humans (thank you, you made it so much better), and it’s now live! I also owe a small thank-you to Claude (the AI, not a person called Claude) for being an excellent agentic dev assistant — significantly fewer screen-swearing incidents than pre-AI builds.

The best bit? The savings from Etsy fees now go straight to charity — I’ve doubled donations from each order: £10 to and £10 to ‘s tree planting campaign.

🌳 Come find me at Greenwich Market on one of the Fridays, or have a browse through the new site. Feedback always welcome — I mean it!

Website link in bio or www.DesignMyFamilyTree.com

New very pretty Greenwich Market discount cards! I’ll be announcing the first DesignMyFamilyTree market days very soon.

Sketching an exciting family tree commission. Can’t wait to show you!

I decided to give something I’ve been wanting to try for some time a go. I applied and have been accepted after the second stage interview to trade DesignMyFamilyTree.com at Greenwich Market ! I get three trial trade days to get through third stage after which I can choose to trade permanently.

Greenwich Market is the strictest truly designer/maker-first market in London with a strong vetting process for quality, craftmanship and authenticity, and where the highest proportion of traders actually design and make what they sell. It’s also local to me!

Apart from a couple of Christmas markets, I’ve only relied on e-commerce and word-of-mouth channels for DMFT since its founding. But amidst this busy faceless digital world, I’ve craved connecting with customers in a more creative and human way for such as relational, personal and purpose-led product.

I’ll start trial days on Fridays so do pop along and say hi, and let’s see where this little experiment takes this little social enterprise. Donations from every sale go to Fertility Network UK to support those struggling to grow a family, and to National Trust to plant a tree for the generations to come.

Happy new year to you and your families! May 2026 bring you all renewal x

Thank you for a great Christmas Fayre today! We loved exploring all the creative stalls and talking to people about DesignMyFamilyTree’s mission.