39BC

39BC

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Pre-order our debut collection now.

Luxury fine fragrance bathing products. 39BC is a new bodycare brand blending ancient bathing, history lessons and scent stories to create a world of sensory pleasure.

Photos from 39BC's post 10/05/2026

gave birth to her youngest son in the bath. And she still runs one every evening at 6:15pm without fail.

In this week’s Bath Talks, Alice reflects on motherhood, Ghanaian beauty rituals, growing up around potpurri and candlelight, and why the bathroom remains the emotional centre of the home.

“There’s something about water that resets my boys. Resets all of us, actually.”

Read the full interview on the .world website journal.

Happy Mother’s Day 🇺🇸

Photos from 39BC's post 09/05/2026

When you order your .world cleansing oil, it comes with a world attached. Unboxing is designed to engage your mind and bring you deeper into this love story. Also we just wanted to imagine you reading love letters in the bath...

07/05/2026

Decisions decisions. Which scent should bathe in first?

Photos from 39BC's post 05/05/2026

Rinse and repeat.

asking all the right questions to Tom Ford at the Met Gala. We obviously approve.

Photos from 39BC's post 04/05/2026

on the bathroom.

For the 39BCjournal, we step inside the designer’s most intimate room — where lighting, material, and mood come together to shape how a space feels, not just how it looks.

An obsession with lighting. Soft corners over stark lines. The bath as a place to land, not just to wash.

This is less about routine, more about environment — and the quiet power of getting the room exactly right.

Because how you design your bathroom is how you choose to feel, every day.

Read now at 39-bc.com JOURNAL.

Photos from 39BC's post 28/04/2026

Can’t choose? Get all four scented shower oils from our debut collection and find your favourite bath ritual .world

Photos from 39BC's post 13/04/2026

DENARII perfumed body wash. Frankincense, Patchouli and Sandalwood. Now available ALEX EAGLE STUDIO

Photos from 39BC's post 13/04/2026

Denarii available now ALEX EAGLE STUDIO 6-10 Lexington St, Soho, London

Photos from 39BC's post 11/04/2026

has two types of baths with very intentional purposes. Read the full interview on her approach to energy, healing and frequency through water at www.39-bc.com/letters

Photos from 39BC's post 09/04/2026

It’s our pleasure to share our brand new stand in the Beauty Workshop in Selfridges London.

Here you can try our scent experience, buy gifts for yourself or loved ones, and enjoy complimentary wrapping.

We’ll be releasing exclusive products and gifts on our stand over the next few weeks, so please do come visit us to find your bath ritual.

07/04/2026

The dream

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