PURE Fitness Official Page

Cold plunges. Breathwork. Infrared. Soft tissue work.

Recovery in Hong Kong is evolving fast — and it's no longer just for elite athletes. Here are

six shifts we're watching, and the science behind why they work.

Read more: https://bit.ly/recovery-wellness

冷水浸泡、呼吸練習、紅外線療法、軟組織護理。香港的恢復文化正在快速進化——而且不再

只屬於精英運動員。以下是我們觀察到的六個轉變，以及支撐它們的科學原理。

了解更多：https://bit.ly/recovery-wellness

Banker by day, competitive marathoner by weekend? 🏃‍♂️ Corporate exec aka indie band drummer who slays the boardroom and on stage? 🥁

We know our PURE community is full of hidden talent and dynamic double lives. Here, we recognise that You Are More Than You Know.

If you're someone with fascinating dual (or multiple!) identities — share your story with us. We want to hear about the passions that drive you and make you, YOU.

🎁 What’s in it for you?
15 selected entries will each win a HK$100 nood food voucher to fuel your active lifestyle! 🥗 Plus, the most captivating stories will become part of an exclusive professional video shoot — making you the star of our upcoming PURE campaign! 🎬

How to join:
Complete the webform to tell us about your dual identities: https://bit.ly/share-my-dual-identities

⏳ Deadline: 14 Jun 2026, 11:59 PM HKT

白天是銀行家，週末是馬拉松健將？🏃‍♂️ 平日是企業高管，晚上是獨立樂隊鼓手？🥁

我們知道 PURE 的社群中藏著許多擁有驚喜才華和充滿活力的「斜槓族」。因為我們深信：You Are More Than You Know 您比想像更無限 ！

我們正在尋找擁有多重身分、過著精彩雙重生活的會員。與我們分享您在不同領域中展現出的熱情與潛能吧！

🎁 活動獎賞：
15位獲選會員將可贏取HK$100 nood food 現金券 🥗！此外，最有趣、最具啟發性的故事更有機會被選中，參與 PURE 專業宣傳短片拍攝，成為我們下一個企劃的主角！🎬

參加方法：
填寫網上表格，分享您的多重身分故事：bit.ly/share-my-dual-identities

⏳ 截止日期： 2026年6月14日晚上11時59分 (香港時間)

Zero notifications. Zero chit-chat. Just heat, cold and silence. 🤫🖤

Central is loud, and you're always 'on'. Sometimes the most productive thing you can do is absolutely nothing. Disconnect in the infrared sauna, focus on your breath and let your nervous system finally power down.

Re:set by PURE is opening in LKF this July — 8 science-backed recovery tools designed for calming the chaos and complete renewal.

Ready for Re:set? Sign up for the Priority Access List now to claim your 2 bonus weeks: https://bit.ly/4qtIPXr

零訊息通知。零無謂交談。只剩下溫度與寧靜。🤫🖤

中環的節奏急促，您無時無刻都要保持作戰狀態。有時候，甚麼都不做，反而最高效。在遠紅外線桑拿中徹底斷聯，專注呼吸，讓緊繃的神經系統真正關機休息。

Re:set by PURE 將於今年 7 月登陸蘭桂坊——8 大科研實證修復設備，專為極致平靜而設。

2026 年中旬正式開幕。準備好 Re:set 嗎？立即登記成為 Priority Access List 優先體驗名單，即可獲贈額外兩星期體驗：https://bit.ly/4qtIPXr

#中環 #身心修復 #平靜

Sun. Sea. Community. Pride. 🌊🏳️‍🌈🔥
PURE’s FIRST EVER junk boat party — and you’re invited!

Join us for a 100% vibes, 0% workout day at sea celebrating connection, inclusivity and Pride with the PURE community.

🗓 Sunday, 28 June
⏰ 10:15 AM – 5:00 PM
📍 Meet-up: Central Pier
🎟 HKD 850 | 45 tickets only
🍴 Lunch included (choose onboard)

Great people. Great energy. Best memories ever. Please check the PURE360 app for details.

*This is an alcohol-free event and open to PURE members only.

PRIDE Tour '26 is here! 🌈

Celebrate PRIDE Month with our PRIDE Tour — a series of 90 minute special classes across PURE locations. Get set for extra energy, colour and community in every PURE studio! 🏳️‍🌈

💃 Dance & Sweat
🚴 Sync & Ride
🏋️ Dumbbell & Core
🍑 Dumbbell & B***y
🔥 B***y & Dance

Expect extended, event style sessions led by our incredible instructors — more music, more movement, more pride.

All are welcome — all races, all kinds, all love.
Let’s move, sweat and celebrate together. 💖🌈

📍 PURE locations across HK

Check the class schedule on the PURE360 app and search for classes labeled “PRIDE TOUR”.
📲 Booking opens 9am, 2 days before class!

Not yet a PURE Cardholder? Leave a comment below with the word "PURE" and we'll send you a surprise.

🔥 Ignite your summer with the latest Les Mills releases! ☀️💪

Featuring BODYPUMP™ Heavy alongside all time favourites:
• BODYPUMP™ Heavy – Heavy lifts, pure strength
• BODYCOMBAT™ – Powerful cardio strikes
• BODYPUMP™ – Full body strength
• RPM™ – High intensity cycling
• BODYJAM™ – Dance driven sweat
• BODYBALANCE™ – Strength, stretch & calm
• SPRINT™ – Explosive HIIT cycling
• BODYATTACK™ – Athletic cardio training
• BODYSTEP™ – Heart pumping step cardio

📅 Saturday, 6 June
🕘 9:00 AM – 5:00 PM
📍 PURE Fitness K11 MUSEA, One Hennessy Road, ifc mall & Kinwick Centre

Train hard. Sweat more. Feel unstoppable.

Not yet a PURE Cardholder? Leave a comment below with the word "PURE" and we'll send you a treat.

PURE in the wild – spotted on the Ferry

🏙️ DM us a snap of your PURE shoe bag in the wild, or post it and tag with ! We’ll unveil our favourites. 📸

PURE現身於日常——在渡海小輪上發現。

🏙️ 歡迎私訊我們，或發佈帖文標註 並加上 ，分享您攜帶 PURE 鞋袋的時刻！我們將會轉發精彩照片。📸