Ed Hardy Sunglasses

y in 2004 with an idea for a clothing line based around his art and tattoo work. Hardy granted Audigier a license to use his work, and Ed Hardy clothing was born. Ed Hardy quickly became a sensation across the world, but nobody took to the new range more than Hollywood's celebrity elite. Madonna wears Ed Hardy caps and t-shirts almost daily, and Britney Spears was recently filmed raiding the designer's massive California warehouse. The reason for this success is Audigier's unique marketing style. He networks more than any other designer in order to get clients to wear his clothes as often as possible. When you consider how often some of these celebrities are photographed, it ends up being a very lucrative way of advertising. Giving away free merchandise is far cheaper than forking out hundreds of thousands of dollars in order to use the same celebrities in ad campaigns. In fact, the official site of the brand has a "Celebrity Gallery" section which is a selection of pictures of Audigier with his various celebrity clients.