1950 JEJU Global

We often feel dull in the repetitive everyday routines.

How about adding a special element to daily toothbrushing?

"Experience Jeju for 3 minutes of your toothbrushing"

Add newness to repetitive routine, your today will certainly be different.

"Unlike other toothpastes, 1950 toothpaste has special texture! Very fresh, and the fact that the color is just like green tea latte is quite interesting every time I use it."

Above is a very special review written by egg0******.

1950 Original Green in fact includes green tea ingredients that serves sterilization effect. Also, because 1950 toothpaste is composed of soft particles unlike other toothpastes, it provides soft texture just as green tea latte.

1950 Mineral Salt Toothpaste resembles Jeju's clean and fresh ocean.

Main ingredients include Jeju's natural resources, Yongam Seawater mineral and salt.
Also, in order to provide freshness at a glance, packaging of 1950 toothpaste is designed in vivid blue as resemblance of Jeju's ocean.

Experience Jeju's blue ocean in your own bathroom.

Have you ever heard of "CXP Material?

✔ Made up of natural wood debris and crushed rock
✔ Reprocessed by-product rather than woodcutting
✔ Biodegradable material unlike plastic
✔ Recyclable without emitting harmful substances
✔ Durable and soft

1950 has prepared a toothbrush made of CXP material in order to align its pursuit for only creating nature-derived products.

Share your love through 1950's new package with 1950 toothbrush.

What is your criteria for choosing a toothpaste?

1950 is creating higher standards across all the ingredients of toothpaste.

Calcium carbonate is often used to prevent cavity,
but its coarse particles can strain your teeth and gum.

1950 chose dental-type silica that has smaller particles,
leading to softer toothbrusing experience

MINERAL SALT BLUE, the second toothpaste of 1950 Jeju.

Natural ingredient from Jeju.
Minerals and salt extracted from lava seawater.
You can experience fresher toothbrushing.

Add extra freshness of Jeju to your bathroom.

"Present from Jeju nature"

1950 toothpaste contains five kinds of herbs
from the highest to lowest parts of Mt. Halla.

Experience Jeju nature with 1950 toothpaste every morning and night.

"Jeju in our daily life"

After settling in Jeju Island, we realized the positive power of nature in Jeju.

We could witness things that we couldn't see in the cities.

The sea breeze passing through the peaceful beach,
Mahni Forest Road presenting various images throughout the year,
A baby roe deer encountered at Saebyeol Oreum.

Hope you feel the power of Jeju in your daily life.

Lifestyle brand inspired by Jeju nature, 1950.

Organic Toothpaste, 1950

It is important to check the ingredient of toothpaste, as it is used multiple times a day.

1950 toothpaste is harmful chemical-free and
made up of natural ingredients from Jeju Island.

Experience Jeju's freshness everyday with 1950 toothpaste.

'1950m, Height of Mt.Halla"

Did you know that "Halla" stands for "Milky Way?"
It was named so as the montain is so high that it could touch the Milky Way.

Mt. Halla
- is the highest mountain in South Korea
- covers the majority of Jeju Island.
- filled with the gift of nature and grandeur.

Highest but natural,
Grand but warm,
Mt. Halla is valuable as it is dynamic but slow in all four seasons.
The brand was established with the hope to embrace the core value of Mt. Halla.

Lifestyle brand inspired by Jeju nature, 1950.