On The Regular
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Natural beard and body care designed to keep your skin healthy and your beard looking its best. Because here, we don't just make grooming products. Stay bearded.
Follow for new products, restocks, vendor events, and special offers. We're a veteran-owned grooming company from Texas, handcrafting premium beard care and body care products in small batches. Using only organic and natural ingredients—no fillers, no shortcuts—we create products that actually work for real people who care about quality. What started as a personal need for better grooming products
06/12/2026
Here’s the official function pic with the crew! Cancer Services Network put on one hell of a show. Mike Dlugiewicz, Deanna Dlugiewicz,April A Fallecker, Nick Fallecker - Realtor, Coldwell Banker Apex.
06/12/2026
OTR Crew at the Cancer Services Network Fur Fin Fowl benefit. Every dollar stays local and that’s what we love to support! If you’re in Abilene or the Big Country, go give these guys a “Like”! Donate if you can and if the C-Word unfortunately ever comes up within your friends or family, send them this way.
Let's go! We're having a blast Grain Theory Summer Bash so c'mon what are you waiting for??
06/06/2026
We’re still on! Bring it! You won’t melt! Come have some fun, hang out, get your new Beard Wash!
YES! The 5th Annual Grain Theory Downtown Block Party Beach Bash will continue! We’ll see you 5pm - 10pm, the weather people say the sun WILL be out!
06/03/2026
🌊 BEACH BASH + NEW PRODUCT DROP — this Saturday is going to be a BIG one.
On The Regular will be set up as a vendor at the 5th Annual Grain Theory Downtown Block Party Beach Bash this Saturday, June 6, from 5–10 PM in front of the brewery in downtown Abilene!
And we're bringing something NEW to the table. 👇
🖤 Introducing OTR Beard Wash — our newest product. Unscented, sulfate-free, plant-based, and built to cleanse without stripping. Face. Hair. Body. One bottle, zero compromises.
Come find us at the booth, grab a bottle, stock up on your beard oils and balms, and enjoy one of the best block parties downtown Abilene puts on all year.
🎶 DJs all night | 🦈 Real life mermaid meet & greet | 🍕 Food trucks | 🎮 Free gaming trailer | 📸 Photo ops | Local vendors galore
Bring a bag of non-perishable food for the Food Bank of West Central Texas and get a FREE street beer. 🙌
📅 Saturday, June 6 | 5 PM – 10 PM
📍 Downtown Abilene in front of Grain Theory
See you there! 🤙
06/02/2026
Our little girl just got accepted to Texas Tech Nursing School! !
Proud Dad Moment #275437…
Our youngest daughter has been accepted into the Texas Tech Nursing Program!
05/29/2026
🚿 IT'S HERE. NEW DROP: Beard Wash 🖤
Your beard works hard. It deserves a wash that actually respects it.
Introducing On The Regular Beard Wash — a premium, unscented wash formulated with plant-based botanicals to cleanse deeply WITHOUT stripping the natural oils your beard needs to stay healthy and soft.
✅ Sulfate-free
✅ Paraben-free
✅ Cruelty-free
✅ Made in the USA
This isn't just for your beard either — Face. Hair. Body. One bottle does it all.
We've had guys waiting on this one. Now it's ready. 👊
Available now at ontheregular.online and at our next vendor event Grain Theory. Link in bio!
#𝑴𝒂𝒅𝒆𝒊𝒏𝑼𝑺𝑨
Every new follower feels like this. We dont take it lightly that you chose to be here. If you're new-- welcome. If you've been riding with us- thank you for sticking around.
On the Regular is growing because of you. If you're new here drop a 👋 and tell us how you found us.
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