Epilynx Cosmetics

Get ready with me while I overshare again. There’s a word on your liner label — ‘fragrance.’ Sounds like one thing. It’s legally allowed to hide thousands of ingredients behind that one word, and it’s sitting a millimeter from your eye. I learned that and could not un-know it. So mine just… doesn’t have it.

Okay so I need to tell you something while I do my lashes. So I’m a pharmacist, right? Eight years of school. I can tell you every interaction in your medicine cabinet. And one day I’m doing my mascara, and I flip it over, and I’m reading the label like I read everything… and I could not pronounce half of it. Me. The pharmacist. That’s the day this whole thing started.

Your skin produces its own natural moisturizing factor — a built-in hydration system inside your skin cells. Most people strip it out with their cleanser every morning and then buy it back in a $60 serum.

Modern skin faces:

pollution

stress hormones

over-cleansing

exfoliation overload

fragrance exposure

allergens

strong actives

That’s a LOT.

You blink 15,000 times a day. Every blink spreads your mascara further across your eye. 7 million people with nut allergies are spreading castor oil across their eyes 15,000 times daily. I’m a pharmacist. That kept me up at night. 🥜😐

Your liquid liner has 0 mandatory allergen warnings. It sits 1mm from your eyeball. It contains ingredients banned in 1,289 more countries than the US. I’m a pharmacist. I had feelings about this. 😐🖤

1 in 4 people will experience a cosmetic allergic reaction. Most never suspect the moisturizer they’ve used for years. I’m a pharmacist. I always suspect the moisturizer. 😐🖤

The beauty industry really handed us a 15 step routine, charged us $400, and the problem was the $8 face wash we’d been using since college. 😤💸🌊
MYTH: Fixing your skin means adding more products.
FACT: Fixing your skin sometimes means removing the one allergen-loaded product you’ve been loyal to since 2009 and watching your skin heal itself in peace. The $8 face wash was the villain the whole time. It had a great PR team. 📣