Brooke Storms, Beauty Counter

☀️AM vs PM✨

What’s your skincare routine(s) look like?? Is it clean and safe? For your health, the planet’s, during pregnancy, nursing, cancer treatments? And.. does it actually work? 🧐

There have been a lot of headlines lately on the forever chemicals and toxins in makeup, personal care products, and sunscreen.. but guess what? None of it is “news.” Beautycounter has been working for almost a decade to bring these toxins to the light and expose them for what they are—health hazards. We’ve also been working to change laws and regulations to eliminate them, while also providing safe alternatives to use until all future beauty is clean. 👏🏻 What has your favorite brand been working on? Profits or people and planet? It’s time for you to dig deeper. 🧐 And… I’m here for the avoidance, detox, and research process! 👋🏻

Sharing my favorite baby shower gifts! 🥰 Sets the new baby and momma up right in two important areas—literacy and language development & safe body/skincare. 📚🥰🛁

These are so perfect for brand new babies! The mirrored book is great for tummy time, as they LOVE to look at faces, and gets them working on those noises and sounds, encouraging early language. And the soft fabric book, with the fun beaded handle, is perfect for in the car seat or stroller, a fun noisy crinkle, and exposes baby to bold contrasting colors. I will never give a baby shower gift without a book. 🤷🏼‍♀️

This “Regulars Bundle” from is also perfect starter size for new moms to get into a clean & safe bath time routine. And trust me, those little newbies don’t need much so this will last many months before they need a refill! I prefer all newborn skincare to be Fragrance Free, so I always choose that for the regulars bundle to gift. 🛁

Next baby shower—what gifts are you giving that will help establish a lifelong healthy habit?! 📚🥰🛁

No filter on either picture 🙌🏻 Which do you like best?! 👈🏻 Full Face vs Everyday Look. 👉🏻

Left: “Full Face” look including Skin Twin, Skin Twin Creamy Concealer, Cream Blusher, Pearl Shimmer Highlighter, Brow Pencil in Medium, Mascara, Mattifying Powder, and Sheer Genius Lipsheer in Coral 😘

Right: “Everyday Look” that is Dew Skin, Powder Blush in Melon, Brow Pencil in Medium, and Mascara. 👌🏻

Both looks make me feel confident and put together. Both looks are simple, clean, and safe. Both are made even better by having an amazing skincare routine that keeps me hydrated, glowing, and protected from the sun and environmental toxins. 🙌🏻 if you are wondering where to start your Beautycounter collection—always choose skincare first! The makeup is amazing, gorgeous, and top quality (celeb makeup artists love it!).. but nothing beats having an incredible bare skin foundation to apply it on! 😉

Head to my link in my bio to shop—spend $125 and get your choice of a free bestseller to add to your skincare routine! Ending June 1st! So go grab yours now! 🛒

and nothing but dew skin, blush, brows, and mascara 🙌🏻 skincare truly changed my skin nearly 4 years ago, and it has made me so much more comfortable to go foundation free! 🤩 Do I use the same products I used 4 years ago? Nope! Some staples have remained (Countermatch Adaptive Moisturizer, ILY), but I’ve added others, switched it around through life shifts, seasonal changes, and all the in between! That’s what I love so much about Beautycounter skincare; there’s something for EVERY skin type and need, and you can trust that it’s ALL clean & safe for every season of life. 🥰

If you’ve got a cart filled 🛒 or are ready to finally grab something to meet your skin’s needs.. WAIT! 😉 You’ll want to order tomorrow! 😉😉

3 of my absolute must-haves (and a bright little peek at a well-loved bestseller ☀️); 2 I use every single day. 1 I use every few. Do you know which is which? Are you using your products correctly? In the right order? 🤷🏼‍♀️ If you ever feel unsure of how to pair and order your clean beauty products to make them the most effective they can be (so you can get the most out of your health investment!)—please don’t hesitate to reach out for help! I love helping you develop a routine that works best! 🤍

A gorgeous clean cart lineup 👌🏻 Just wait to hit “checkout” until tomorrow when it’s all 15% off!!! 🌎💕

Starting Wednesday, April 21 through Tuesday, April 27, get 15% off sitewide! Spend $250+ and get 20% off! ✨

The absolute best deal though? Sign up for Band of Beauty Membership ($29/year) and get 15% off, a free gift, 10% back in product credit, and free shipping on any order you ever make over $100!

Go get your cart ready tonight! 🛒 Then shop tomorrow through weekend! Stock up on the best nontoxic sunscreen, your favorite clean beauty must-haves, and grab something for MOM! Countertime Minis are great for Mother’s Day! 😉 💕

www.Beautycounter.com/brookestorms

Sometimes I feel like these are some of ’s best kept secrets.. The facial oils are so underrated! But I’m here to sing their praises! 🙌🏻
There’s a Counter+ Oil for everyone, and they can be added to any regimen or routine. If your skin is extra sensitive to the intensity of serums like mine, or you just need a boost of moisture, plumping, or balancing, then you NEED an oil, or two. 😉

#1 Brightening Oil: This citrus-scented facial oil quickly absorbs and penetrates skin to awaken and replenish. Lightweight and silky smooth, our proprietary blend of oils is designed to help hydrate and improve the appearance of skin radiance. Omega-rich marula oil provides intense hydration, while antioxidant vitamin C helps brighten and even skin tone. 🍊

#2 Plumping Oil: Our proprietary blend of oils is designed to help hydrate, nourish, and visibly firm skin. Jasmine floral wax provides a subtle floral scent while Omega-rich Argan oil helps deliver essential omega acids to the skin. 🌸

#3 Balancing Oil: This blend of oils is designed to help hydrate, smooth, and even skin tone. Softening meadowfoam seed oil helps restore balance, while ylang ylang provides a delicate scent. Perfect for breakout prone or combination skin. ☯️

Which oil(s) does your skin need??
I use Balancing Oil at night, and Brightening in my morning routine. 👌🏻

It’s ‘s 8th birthday! We’ve been Marching Forth on this clean mission since 2013, can you believe it?! In 8 years we’ve done a few things that are pretty great, including help pass 9 pieces of legislation to protect consumer health, and the planet! Like the Safer Sunscreen Acts, Safer Salon Bill, and the Toxic-Free Kids Act. And we’re just getting started! Here’s how you can join the mission:

•Shop cleaner beauty and brands for every area of your life—vote with your dollars! 💵

•Join as a consultant, educator, advocate! Serious benefits if you choose this route! 🥰

•Become a Band of Beauty Member—benefits without the responsibility 😉

•Text BETTERBEAUTY to 52886 to urge Congress to pass more health protective beauty laws! 📲

How will you Match Forth to a better, cleaner, safer future??

Ever wonder why foundation options are both fairly sheer in the coverage department?? It’s because we believe that healthy skin is the best foundation! We believe freckles, beauty marks, and maybe even some perceived imperfections, should be celebrated, not covered up! That’s why both Dew Skin and Skin Twin are fairly light in terms of “coverage,” and they are perfect for building up to the look you want. Celebrate your healthy skin, by giving it more love through your foundation! 🥳

I always recommend swapping to safer SKINCARE first, because that’s what you want your largest organ absorbing, right? Not your makeup, that’s like outerwear for your face. Plus, safer skincare that works means less need for makeup! 🙌🏻 But when you do want to make yourself up for a day, keep it clean, safe, light, breathable, let your skin show, and get some skincare benefits from it too! Like SPF, anti-aging, moisturizing, and more in our Dew Skin and Skin Twin options! 🙌🏻

If your skincare is all nontoxic and works for you, I highly recommend your next step be the Flawless in Five! Let me know how we can customize your set! 😘

☀️ Friendly Reminder: the sun will always rise, so wear your (safe) sunscreen everyday! 😜

Sunscreen is your best defense against aging skin, and also skin cancer. But if it’s something we should be wearing daily, we better make sure it’s safe for our health, hormones, and planet too. That’s why I LOVE Sheer Defense. It’s specifically made for your face, so it’s extra gently, and extra lightweight—it won’t clog pores, and layers so well under makeup! 🙌🏻

Benefits:
•Provides protection from UVA, UVB, and HEV blue light rays
•Lightweight, fast-absorbing, and easy-to-blend formula designed for all skin tones with no white cast
•Oxybenzone-free
•Octinoxate-free
•Reef-friendly

Featured Ingredients:
•Non-Nano Zinc Oxide: a physical, mineral sun protection technology that works by reflecting UV rays
•Chicory Root Extract: supports skin’s barrier function to lock in hydration
•Vitamin E (Tocopherol): provides powerful antioxidant benefits that defend against environmental stressors to keep skin healthy looking
•Squalane: derived from olives, draws moisture into the skin, leaving it happily hydrated. 💦

...it’s almost here! ✨

Some of my members have already met the minis, but allow me to introduce: The Clean Deo—Launching on January 12, The Clean Deo is Beautycounter's newest, clean (in more ways than one) go-to – an aluminum-free, refillable deodorant that actually works. Coming in three scents, this deodorant neutralizes odor and absorbs sweat to keep you feeling fresh all day, every day.
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Other Promos: 4 DAYS left of THE BIG CLEAN UP! And 20% off for any first time clients!!
Can’t wait to help you all make the switch to safer to start extra fresh & beyond clean this year! 😉