J.Etta
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J. Etta is designed to empower all chemo warriors going through or suffering hair-loss with the most beautiful, fashion forward and comfortable headwear.
07/19/2022
🤍TWO IS BETTER THAN ONE🤍
Say HELLO! to the most darling sets one ever did see. Chemo cap + matching scrunchie sets are here!
These sets are perfection for:
🤍 Now & then- A cap through treatment and a scrunchie for those post chemo curls.
🤍Gifts- A scrunchie for you and a cap for your friend/family member when you take her to treatment. Twinning is the best, amirite?!
🤍Accessorize- A precious scrunchie wrist accessory to tie your glam new cap in to your daily look. (See model in above photo)
These are in the trial phase and there are limited quantities so they will sell out fast. 🤍Don’t miss out! 🤍 *click photo to shop*
06/20/2022
How to survive this million degree day ☀️🔥
HAIR CLIPS.
Follow us for more life hacks 😆
But really, this glam beauty is the perfect addition to your hot, summer day attire as it spices up your outfit while keeping your neck cool and hair free!
Click it to shop it and stay cool friends💦
06/15/2022
🙌🏻Oprah hitting home 🙌🏻
Are you living a life that excites you? ✨
05/30/2022
Wishing you all a wonderful Memorial Day! Honoring those who have made the greatest sacrifice for our freedom.
05/26/2022
Drop a 🤍 if you’re obsessed with bold patterns and bright colors right now like I am!
Also, side note, who else perfectly matches their lipstick to their outfits?! 😆😍💄💋
Shop this bold beauty, Electric Zebra, by tapping photo!
05/25/2022
It’s very difficult to think of anything else today other than the families and friends of those beautiful, young kids who were killed yesterday.
Our hearts go out to everyone overwhelmed with grief today. Something HAS to change.
05/24/2022
✨FACTS✨
Double Tap if you’re having a beautiful day 🤍
Feeling beautiful over here in our Floral Feline Headband!
Click it to shop it in sea green or gold.
05/23/2022
⭐️⭐️⭐️⭐️⭐️
Be a Queen Bee in this 5-star beauty!
Click it to shop it. 👑 🐝
05/21/2022
✨A SHARKY POP UP SALE✨
It’s an exciting day over here as J.Etta is competing in a local Shark Tank contest. Send positive wishes our way today and enjoy 25% off site-wide until 11:30 PM.
Link to store in bio✨
05/20/2022
Go on, go on … don’t be shy. We love it when you gush over your J.Etta finds!
These beauties have garnered some great comments:
🎀 Tie Dye Sunrise Cap, “this is an absolute dream to sleep in!”
🎀 Floral Feline Headband, “omg, I NEED that in my life.”
🎀 Velvet Vixen Scrunchies, “the pink one is ALL I wear!”
Shop these positive comment inducers by clicking the product on the photo!
05/16/2022
🎀🌴 Dreaming of a vacay in our Meet Me In The Tropics cap 🌴🎀
Drop a comment ⬇️ if you’re currently on a fun vacation (so we can live vicariously through you!) or where your next trip is planned?!
My husband (and J.Etta business partner) and I are taking a trip to North Carolina in a couple of weeks to celebrate my best friend’s wedding. It’s a totally beach vibe wedding so we’ll be living our best life by the ocean 😍🌴🍾🌊 Then in September we are headed to Arizona for another wedding so getting the best of both worlds this year. 🌵 desert + 🌊 ocean.
Shop this beauty by clicking photo.
05/13/2022
✨STRENGTH✨
This rings so true for 95% of the posts I see from the powerful women I follow on here who are absolutely rocking their way through chemo & other treatments!
I’m completely mind-blown daily by the captivating positivity & extraordinary strength exhibited. So grateful to be able to follow all of you and thankful many of you beautiful souls trust us & our product to complete your fabulous daily ‘fits!
Click here to claim your Sponsored Listing.
J.Etta’s Story
My name is Michele Van Beek. I am a designer + event coordinator living in Wayzata, MN, a beautiful lakeside superb of Minneapolis. In June of 2013 I lost my best friend, my beautiful mother (Janet Henrietta Van Beek), to a rare form of internal squamous cell carcinoma. I believe I can speak for most everyone in saying there is no guidebook to follow when it comes to dealing with the grief that follows the loss of a loved one. I fell into depression for nearly 6 months before gathering enough God provided courage & motivation to learn a new skill in order to take my mind off the heartache. I taught myself how to sew and prayed for a way to use my talents to help women through their cancer journey. One of the biggest issues I noticed when my mom started treatment was how she lost most of her confidence after losing her hair. We would spend hours in her closet trying on scarves and hats but she really never felt like herself again. She also had beautiful wigs that looked perfectly real but they were too hot, heavy, and itchy for her sensitive scalp. The answer to my prayers came and God has led me on this wonderful path...
J. Etta Couture (named after my mom) was born in 2014 with the goal of providing stylish caps for women suffering from hair loss related to chemotherapy or radiation treatments. As a strong believer in the healing power of inner confidence & emotional health, I created these lifestyle caps to empower women as they navigate whatever challenges their journey may hold.
Every woman has her own unique style and story to tell. My hope is that these caps will be an accessory to express these stories to the world, while offering comfort and
protection for sensitive skin. One day she may feel like Wonder Woman, while another day she may have a heart full of Wanderlust for this majestic world we live in. No matter what her heart desires, J. Etta wants to be there for her every step of the way!
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