Shateria Beauty

She has locs. He has curls.

Together, they built one haircare brand for both.

When Dandria S Williams & T. L. Williams started Shateria Beauty, they weren’t trying to fit into a category—they were creating the kind of products they wished existed.

Products rooted in plant-based ingredients.
Products designed for textured hair.
Products that support curls, locs, and healthy hair journeys.

The new website isn’t just a new look.

It’s a reflection of growth, community, and the vision they carried from day one.

✨ Every Texture Lives Here.

Here’s a little something for you just to say thank you for supporting us! 15% Off your entire order! ✨🙏🏾

Click the link below and discount will be automatically be applied at checkout. Offer ends 6/30
https://shateriabeauty.com/discount/THANKU26

A few years ago, this was just a dream…

Today, we officially moved Shateria Beauty into our warehouse.

We started this company together with faith, late nights, long conversations, and a belief that we could build something meaningful for our community.

There were moments nobody saw.

The orders packed by hand.
The mistakes.
The lessons.
The days we questioned ourselves.
The prayers.

But God has been faithful every step of the way.

Seeing our products, our equipment, and our vision grow into a real warehouse is something we’ll never take for granted.

Thank you to everyone who continues to purchase, share, support, pray for, and believe in Shateria Beauty.

This isn’t the destination.

It’s just the next chapter.

❤️ She has locs.
❤️ I have curls.
❤️ Together, we built one haircare brand for both.

— Terrance & Dandria, Co-Founders

Yes that’s all her hair✨ Get the at the link in our bio 🌱

NYC ✨ Shateria Beauty is headed to HUE Affair presented by CVS 💕

From curls to locs and every texture in the family, we’re bringing plant based clean beauty to New York City. 🍃

PLUS… our NEW Chocolate Edge Control will be there 👀🍫
Sleek. Strong. Nourished.

We’re excited to connect, meet new customers, and represent Chicago in NYC alongside amazing brands and creators.

AND while we’re in NYC… don’t miss co-founder T. L. Williams performing live in Harlem 🗽🎶

📍 HUE Affair NYC
🗓 May 30, 2026
⏰ 1PM–6PM
📍 125 West 18th Street, New York, NY 10011

🎤 T. L. Williams Live in Harlem
🗓 May 30, 2026
📍 Above The Heights — New York, NY

Every texture lives here. 💗

Summer styling starts here ☀️

This Memorial Day weekend, get $3 OFF our NEW Chocolate Edge Control with code: EDGY3

✨ Strong hold
✨ Glossy finish
✨ Plant-based ingredients
✨ Made for curls, locs, and every texture in between

Pair it with our Aloe Vera Curl Styling Gel and Premium Vegan Growth Oil for the ultimate summer hair routine.

Plus enjoy FREE shipping on orders $30+ automatically at checkout.

Offer ends Tuesday at midnight 💗

Shop now:
https://www.shateriabeauty.com

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