Bakeup Beauty
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Bold, no nonsense beauty heroes by celebrity makeup artist Jo Baker.
As seen in Vogue, Bazaar, Vanity Fair, Elle, InStyle, New Beauty, Us Weekly & People Magazine.
@ missjobaker
#Jobakermakeupartist
Behind the scenes with pro tricks on at the STRIIIKE event ✨
A closer look at the glam from the final look we shared — skin, texture, details, and all the in-between moments we love.
Using Tarantulash Mascara + Desert Road Trip Micro Palm Palette ❤️🕷️
05/06/2026
Soft skin. Sculpted glow. Lashes with presence‼️
Featuring the beautiful Anna Hodson❤️
Eyeshadow: Desert Road Trip💋
Mascara: Tarantulash 💋
Makeup by for the most amazing night at
NOW THATS A DUO🔥‼️
NATASHA + TARANTULASH…My favorite sight to see❤️
Lashes with lift, bite, and that don’t-ask-me-twice energy‼️‼️
Sharp. Cool. And a little dangerous🔥
Coffee shop casual… with lashes that behave ❤️
in the wild ✨
Easy lift. Natural spikes. No overthinking.
Just the way I like it‼️
TARANTULASH, my 365 beauty sidekick ❤️
I do not travel without…the one that makes my lashes ooze attitude and always bring my eyes back to bright.
Lifted. Separated. Alive. 💋
That’s the life‼️
YOU GUYS ASKED FOR IT ❤️
The look you guys went crazy for is getting a tutorial..👀
Cocoa smoke.
Natural spikes.
Effortless cool girl.
DESERT ROAD TRIP + TARANTULASH‼️
Stay close💋
04/15/2026
TARANTULASH doing what she does best‼️
A huge thank you to and for the incredible feature. We’re so honored to be named one of the best mascaras of 2026 for lift, length, and volume❤️
04/10/2026
SOFT… UNTIL YOU LOOK CLOSER 👀
Obsessed with this look by ❤️
The blend, the tone, the placement… so beautifully done👏👏
Featuring
🩵
model:
ITS GIVING CULT LASH‼️
Soft. Separated. Obsessive.
Back in stock ❤️
TARNTULASH SIGHTING
Mascara doesn’t need to be everyday
but when you do… go for it ❤️
said it best
Full. Bold. Lifted. Spiked.
The kind of lashes that do all the talking🔥
Our forever mood
Our kind of muse
TARANTULASH DOESN’T PLAY‼️
Eggplant-shaped. Flexible. Spiked exactly where it matters.
Grabs every lash.
Pulls it out.
Leaves nothing behind.
Lift. Length. That slightly unhinged separation Jo is known for.
Once you try the brush… you get it ❤️
Tap to get yours‼️
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