Aida Design Studio

late 80s / early 90s

turns out…
she’s still in charge of the branding

the sensitivity,
the curiosity,
the need to create—

it was always there.

creative direction, branding & interiors

Superalia

Naming, branding, and visual identity developed by our studio.

The goal was to transform a local supermarket into a brand with the potential to grow — more refined, more structured, and ready to expand into new locations.

Designed with clarity, simplicity, and scalability in mind.

Black & white—when it’s done right, it’s never basic.
It’s texture, contrast, and restraint doing all the talking.

BURGANDY only for the bold ones

Color combination, currently living in my head

Cool apartment inspo

Colour combination to look forward

Most brands don’t have a design problem.

They have a weight distribution problem.

Too many elements.
Too many messages.
No center of gravity.

Sculpture taught me how to see this immediately.

New essay on Substack: The Weight of Form.

THE WEIGHT OF A FORM For a long time I thought sculpture was something I did outside my design work.

The new mini bar: part object, part ritual.