Zabrina Chen

Zabrina Chen

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Skincare enthusiast, freelancer, and marketer at CUNY Baruch, Zicklin School of Business.

Home - Beauty Innovation Awards 11/23/2022

You walk down the aisles of a Sephora or Ulta and chances are, you probably already know a handful of the brands these retailers carry because of social media and mass marketing. But what if you're told that these top-performing niche brands are delivering results just as good as that concealer you picked up at a retailer?

Home - Beauty Innovation Awards Beauty Innovation Awards Recognizing the world’s best Beauty companies, products and services 2022 Featured Winners ALL 2022 WINNERS CBD Product of the Year Conditioner Product of the Year Volumizing Product of the Year Concealer Product of the Year Face Product of the Year Skin Product of the Yea...

Top 2023 beauty trends, according to experts: Makeup, hair, nails, more 11/22/2022

ICYMI here are some of the top beauty products and trends that are predicted to continue well into 2023. Which one of these products would you want to pick up? 👀

Top 2023 beauty trends, according to experts: Makeup, hair, nails, more We turned to all the pros for this forecast.

Upcycled Beauty Is Becoming Nothing Short of a #Shelfie Staple 11/22/2022

We've seen some of our favorite beauty brands like Farmacy Beauty mention upcycled ingredients in their products. But what exactly is upcycled beauty? See how Firman beautifully explains the concept of upcycled beauty and the effects it has in the beauty industry.

Upcycled Beauty Is Becoming Nothing Short of a #Shelfie Staple Upcycled beauty products are becoming increasingly popular, with brands repurposing ingredients that would otherwise be sent to the landfill. Here's why it's a trend worth trying.

How Ethique's Founder Brianne West Is Disrupting The Beauty Industry 11/22/2022

The zero waste trend doesn't stop with just shampoo bars and conditioners. See how the founder of Ethique, known for their haircare products, extend their zero-waste product lines and *hint* have a product coming for those who hate the concept of using bar cleansers.

https://www.theurbanlist.com/nz/a-list/brianne-west-ethique

How Ethique's Founder Brianne West Is Disrupting The Beauty Industry Not many people can say they started a beauty brand in their own kitchen, but Brianne West did just that when launching Ethique.

Blockchain: Beauty’s New Link to Transparency 11/20/2022

Transparency in ingredient sourcing and ethics has always been an ongoing topic in the beauty industry. With consumers moving towards clean beauty options, companies are constantly finding new ways to deliver their promise.

See how beauty companies are going on-chain to become more transparent with their consumers.

Blockchain: Beauty’s New Link to Transparency Beauty brands are going on-chain to reveal all about ingredient-sourcing and supply-chain processes.

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