It's Always Personal

It's Always Personal

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Creating personalized gifts for personalized smiles! It's Always Personal was established in Brooklyn, NY in 2012 under the name "Sweets by We."

We started as a business that specialized in cupcakes, lollipops and custom invitations. 2018 and 2019 became growth years and we morphed into what is now called It's Always Personal! It's Always Personal specializes in clothing trends; mugs, coasters; skincare; baskets for every occasions; notebooks; bookbags; gift sets; buttons; keychains; custom invites; greeting cards; lollipops for every occa

Photos from It's Always Personal's post 10/22/2025

Custom sweatshirts for the Princess..

10/22/2025

Birthday shirts.

Photos from It's Always Personal's post 05/30/2025

Baby Boy Closet.

11/07/2024
04/16/2023

New item....

01/19/2023

Gracie's Corner treat bags!

05/28/2022

Photos from It's Always Personal's post 02/18/2022

Mimosa sets are available! Self-Care boxes are on the way! DM those orders today!

Photos from It's Always Personal's post 01/25/2022

Valentine's Day is on the way! Place your order today!

Photos from It's Always Personal's post 12/04/2021

The mugs are in! Place your orders today!

Photos from It's Always Personal's post 11/27/2021

It's Small Business Saturday! Here are some new items! Soaps; Lotion Bars; Color Tshirts and Hoodies; Santa Cam & Elf!

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New York, NY