It's Always Personal
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Creating personalized gifts for personalized smiles! It's Always Personal was established in Brooklyn, NY in 2012 under the name "Sweets by We."
We started as a business that specialized in cupcakes, lollipops and custom invitations. 2018 and 2019 became growth years and we morphed into what is now called It's Always Personal! It's Always Personal specializes in clothing trends; mugs, coasters; skincare; baskets for every occasions; notebooks; bookbags; gift sets; buttons; keychains; custom invites; greeting cards; lollipops for every occa
10/22/2025
Custom sweatshirts for the Princess..
10/22/2025
Birthday shirts.
05/30/2025
Baby Boy Closet.
11/07/2024
04/16/2023
New item....
01/19/2023
Gracie's Corner treat bags!
05/28/2022
02/18/2022
Mimosa sets are available! Self-Care boxes are on the way! DM those orders today!
01/25/2022
Valentine's Day is on the way! Place your order today!
12/04/2021
The mugs are in! Place your orders today!
11/27/2021
It's Small Business Saturday! Here are some new items! Soaps; Lotion Bars; Color Tshirts and Hoodies; Santa Cam & Elf!
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