Wild Roots Beauty Co.
Welcome! I’m Emily, a licensed cosmetologist with over 7 years of experience & owner of Wild Roots Beauty Co.
I’m here to help you achieve your dream hair with effortless, natural, lived-in color, seamless grey coverage/blending, customized cuts & more ✨
04/21/2026
✨ GLOSS ✨
The perfect in-between appointment if you’re trying to maintain hair health + shine all while revamping your faded color!
A gloss treatment keeps your color fresh without the need for a full service:
• Enhances shine + smoothness instantly 🌟
• Refreshes or tones your color (bye brass, hello richness) ☕️
• Keeps hair healthier with minimal processing 🌈
• Soft grow-out, no harsh lines ❌
• Low maintenance and cost-effective 💰
The secret to keeping your hair looking done… without always getting it done 💚
04/02/2026
🌱 Your color doesn’t stop working when you leave the salon—what you do at home is what keeps it looking fresh, vibrant, and healthy between appointments!
Professional color is an investment, and without proper at-home care, it can fade quickly, turn brassy, or lose its shine. The right routine not only protects your color, but also strengthens your hair, extends the life of your service, and keeps everything looking salon-fresh for longer.
Here are a few simple ways to care for your color at home:
🫧 Use sulfate-free, color-safe shampoo and conditioner to prevent stripping
🚿 Wash with lukewarm (not hot) water to avoid fading
🧴 Incorporate a weekly deep conditioning mask to maintain moisture and shine
🔥 Use heat protectant every time you style to prevent damage and dullness
🧼 Limit washing to 2–3 times per week to preserve your color
A little consistency goes a long way—healthy habits at home are the secret to long-lasting, beautiful color ✨
03/22/2026
✨ Healthy, glossy, dimensional… your sign to book is here!
Custom lived-in brunette with depth + dimension, plus a seamless grow out— because basic hair just isn’t the vibe 🤎
Just a little blonde magic ✨
Spring appointments are filling up quick, be sure to reserve your spot before it’s too late! ⏰
02/25/2026
Enhancing what’s already beautiful 🤍✨
This blonde isn’t about changing her — it’s about elevating her natural tone, adding soft dimension, and creating light that moves with her. Seamless blend, effortless grow-out, and a color that feels like you, just brighter.
The goal will always be to enhance, never overpower. 🌿
Resetting the space, realigning the energy✨🦋🌱🌈🪩
⚡️
🫧 Clean space = clear mind? 💭
12/26/2025
Happy Holidays to all of my beautiful clients ✨
Thank you for trusting me, supporting my little business, and filling my year with so much joy. I’m endlessly grateful for every appointment, every conversation, and every bit of love you’ve shown. 🫶🏼
Wishing you a magical season filled with peace, laughter, and the people who make your heart feel at home. Cheers to an amazing new year ahead! 🥂
11/17/2025
Rich in life — not because of things, but because of the clients who have supported me since day one. 💛
Through these challenging times, your continued trust and loyalty mean more than ever. I’m truly grateful to still be a part of your lives — and your self-care budget. Thank you for keeping my passion alive. ✨
10/22/2025
How to keep your hair hydrated this fall 🍂
✨ Conditioning treatments- incorporate a deep conditioner or hair mask into your routine once a week to nourish and hydrate.
✨ Use a humidifier- with lack of moisture in the air, your hair is more brittle and prone to breakage. Adding moisture to the air in your home can help prevent dryness.
✨ Sulfate free shampoo- these gentle cleansers won’t strip your hair of its natural oils.
✨ Avoid hot water- it will definitely dehydrate your hair; try using lukewarm water instead.
✨ Leave-in treatments- apply a leave-in conditioner or repair treament after washing to lock in moisture throughout the day.
✨ Less heat styling- consider braids or buns to minimize exposure to dry air and reduce breakage.
✨ Trim your ends- keep your ends healthy by trimming regularly to prevent split ends from moving up towards the scalp.
10/16/2025
you don’t need to be embarrassed or apologetic for anything..
this is a safe space and I welcome everyone as they are no matter the state of your hair; because with out it well, there would be no job for me to make people feel beautiful 😍
i am grateful for every single person that chooses to sit in my chair ✂️ giving me full trust with your hair and growing a lasting connection is the greatest gift.
if you’re looking for a place with good vibes and want to build a trusting relationship with a stylist who just gets you, I’m here and welcome new clients always 🧡
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Contact the business
Telephone
Website
Address
Pasadena, CA
91101
Opening Hours
| Tuesday | 11am - 4pm |
| Wednesday | 9am - 6pm |
| Thursday | 11am - 5pm |
| Friday | 10am - 3:30pm |
