ALT. Fragrances

The Perfect Mother’s Day Gift 💝 Skip the flowers. Give her a signature scent she’ll never forget.

CRESCENDO has arrived. 🎼✨ Soft florals. Warm musk. An unforgettable finish. The newest addition to the ALT. family now available online and in stores.

They named the mission Artemis.
We named the scent Lunar Story.
Some things were always meant for the moon. Now Available. 🌕

Spring has Sprung! 🌸🌺🌼

Spring is here and so is our Spring Collection of scents perfect for the season 🌸🌼🌷

The perfect perfume for Spring 🌷🌸 Fresh. Floral. Addictive. Meet Dream Chaser your new signature scent for the season.

Big news 💥
ALT. Fragrances is officially in stores at Sally Beauty nationwide.
Luxury-inspired fragrances. No luxury price.
Stop by your local Sally Beauty and smell what everyone’s talking about.

Some spells are meant to be broken. ✨

Meet Spell Breaker.

A hypnotic floral blend that captures the magic of one of the most beloved luxury perfumes in the world, without the luxury price tag. Soft rose, luminous florals, and addictive musk create a scent that lingers long after you’ve left the room.

Love is in the air and it smells INCREDIBLE! ✨💖

The Perfect Valentine’s Day Gift! Don’t be left empty handed this weekend 💝