The Maxwell Method

Everyone says “just go freelance” after a layoff. But what does that even mean when you’ve worked for someone else your whole career? 🥺

I get it. It’s not as simple as it sounds. Here’s where I’d start:

1. Write down every skill from every job you’ve had, even the random ones.

2. Turn one of them into a single sentence: “I help ___ with ___ so they can ___.”

3. Add that sentence to your LinkedIn headline or About section, so people know what you offer the moment they land on your profile.

I’ve been laid off three times in 15 years. So I’m building How to Survive an Ugly Job Market, a survival kit so you can start with what already worked for me.

Send this to someone who keeps hearing “just freelance” 🤎

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Hi, I’m Natasha 👋 Brand strategist with 15 years in marketing and a former personal trainer at Equinox. Working for myself on and off since 2020. Between layoffs, I freelanced and consulted for brands like Nature’s Way, OWN, and BuzzFeed.

A better job is coming for you. BUT in the meantime, here’s what I want you to do this week.

1. Instead of endlessly submitting resumes on LinkedIn, find a WhatsApp or Slack group of freelancers and gig workers, and network there.

2. Skip the comparison scroll pleeease. Those “I got a new job!” posts make you happy for them and want to die inside all at the same time. Protect your mental health, girl 🙏🏾.

3. Get fresh air, and go get a hug from somebody, or your dog. I’m a big fan of oxytocin boosting!

Laid off three times in 15 years, I figured it out through trial and error. So I’m building How to Survive an Ugly Job Market, a survival kit so you can start with what already worked for me.

Share this w/ someone who needs it right now 🤎

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Hi, I’m Natasha 👋 Brand strategist with 15 years in marketing and a former personal trainer at Equinox. Working for myself on and off since 2020. Between layoffs, I freelanced and consulted for brands like Nature’s Way, OWN, and BuzzFeed.

If you just got laid off, this one’s for you 🤎

Going through a layoff is a mindf**k. So here are 3 things I want you to do this week:

1. Go for a walk every single day. It gets you out of your head.

2. Lean on your peeps. Call that friend who always makes you laugh. Go get a hug from your parents if they live nearby.

3. Write down everything you’re good at, even the random stuff. Girl, you have way more skills than you even realize!

I’ve been laid off 3 times in 15 years, and I figured it out through a lot of trial and error. So I’m building a survival kit for the ugly job market, so you can skip some of the guesswork upfront.

Share this w/someone who could use this right now 🤎

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Hi, I’m Natasha 👋 Brand strategist with 15 years in marketing and a former personal trainer at Equinox. Working for myself on and off since 2020. Between layoffs, I freelanced and consulted for brands like Nature’s Way, OWN, and BuzzFeed.

I know we do this every year…lament towards the end before the year is even done. But still…

Before another year begins…
Reflecting kind of wraps it up don’t you think?
Weighing what worked work and what didn’t. What you decide to let go of. What you make peace with. The risks you took. For me that was moving to Madrid for a few months. Rebranding my business while rewriting my life. Coming back to the states to spend time with my parents and do a roadtrip with my 74 year old dad.

All little and big things matter. All of it. Man oh man, what’s in store for 2027?

When you realize the problem is you 🫠

For a long time, I prided myself on wearing all the hats in my business. Now I’m like, no ma’am, absolutely not.

I can’t be the admin, the ops manager, the accounts payable person, the writer, and the marketer. It’s a lot.

VAs have helped, and I recently took on a business partner for one branch of my business. It feels good.

Sometimes wanting 100% control is the only thing blocking your growth. Building something of your own doesn’t mean building it alone.

Wearing all the hats too? Let me help you take one off. Book a strategy session, link in bio ✨

When you remember that the niche is YOU. Your thought process, the experiments in life that you make, the leaps of faith that you take, the ways you produce for yourself. You are the niche. Everything else is just a byproduct of that and the container that you pour into. Don’t ever forget that.

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Hi Natasha, brand strategist and chronic traveler. I share honest stories and lessons on my life, what it’s like to work for yourself, and how I left the traditional matrix behind. Come on in if this feels familiar. 💗