4th St. The Parlor + Stay Gold

✨ 𝗛𝗲𝗮𝗹𝘁𝗵𝘆 𝗹𝗮𝘀𝗵𝗲𝘀. 𝗕𝗲𝗮𝘂𝘁𝗶𝗳𝘂𝗹 𝗿𝗲𝘀𝘂𝗹𝘁𝘀. 𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝘆𝗼𝘂.

At 4th St. The Parlor + Stay Gold, every 𝗬𝗨𝗠𝗜 𝗞𝗲𝗿𝗮𝘁𝗶𝗻 𝗟𝗮𝘀𝗵 𝗟𝗶𝗳𝘁 + 𝗧𝗶𝗻𝘁 is thoughtfully customized to your unique natural lashes.

We’re excited to now offer both 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗮𝗻𝗱 𝗞𝗼𝗿𝗲𝗮𝗻 YUMI Lash Lift techniques! This allows us to customize every lash lift with even greater precision based on your natural lashes.

With advanced conditioning technology, strengthening peptides, refined formulations, and an even greater focus on lash health, 𝗬𝗨𝗠𝗜 𝗰𝗼𝗻𝘁𝗶𝗻𝘂𝗲𝘀 𝘁𝗼 𝘀𝗲𝘁 𝘁𝗵𝗲 𝗴𝗼𝗹𝗱 𝘀𝘁𝗮𝗻𝗱𝗮𝗿𝗱 𝗶𝗻 𝗹𝗮𝘀𝗵 𝗹𝗶𝗳𝘁𝗶𝗻𝗴.

Your esthetician will evaluate your lashes and determine the best lifting technique to create the healthiest, most beautiful lift possible.

No need to choose when booking—both techniques are included in your YUMI Lash Lift appointment, with the 𝘀𝗮𝗺𝗲 𝗽𝗿𝗶𝗰𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗽𝗽𝗼𝗶𝗻𝘁𝗺𝗲𝗻𝘁 𝗹𝗲𝗻𝗴𝘁𝗵.

✔️ Keratin-infused treatment
✔️ Healthier-looking natural lashes
✔️ Beautifully lifted, darker-looking lashes
✔️ Long-lasting lift and curl (8–12 weeks)
✔️ Hypoallergenic & free of formaldehyde, ammonia, and parabens

To maintain your results, we recommend pairing your lash lift with 𝗬𝗨𝗠𝗜 𝗞𝗲𝗿𝗮𝘁𝗶𝗻 𝗥𝗲𝘀𝘁𝗼𝗿𝗲 𝗠𝗮𝘀𝗰𝗮𝗿𝗮, designed to help nourish, condition, and protect your natural lashes between appointments.

Looking to enhance your natural lashes even further? 𝗥𝗲𝘃𝗶𝘁𝗮𝗟𝗮𝘀𝗵 𝗔𝗱𝘃𝗮𝗻𝗰𝗲𝗱 𝗟𝗮𝘀𝗵 𝗖𝗼𝗻𝗱𝗶𝘁𝗶𝗼𝗻𝗲𝗿 can be paired with your YUMI Lash Lift to support the appearance of longer, fuller-looking lashes over time.

Because the best lash lift isn’t just about the lift—it’s about healthy, beautiful lashes. 🤍

📍 Winston-Salem & Greensboro
📲 Book through the link in our bio or call 336.814.6350

☀️ Summer Hours ☀️

We hope you’re enjoying this beautiful summer! Whether you’re headed to the beach, the lake, or simply spending more time outdoors, we hope you’re making the most of the season.

…Just don’t forget your SPF. (Your future skin will thank you...and so will your esthetician.😉)
P.S. We have our favorite sunscreens available in the shop!

As we move through the summer season, our 4th St. The Parlor hours will be slightly adjusted over the next two weeks…

Week of July 20
Monday: 10 AM–6 PM
Tuesday: 10 AM–7 PM
Wednesday: 10 AM–7 PM
Thursday: 10 AM–8 PM
Friday: 10 AM–7 PM
Saturday: 10 AM–4 PM

Week of July 27
Monday: 10 AM–6 PM
Tuesday: 10 AM–7 PM
Wednesday: 10 AM–6 PM
Thursday: 12 PM–8 PM
Friday: 11 AM–7 PM
Saturday: 10 AM–4 PM

Thank you for your understanding, and we look forward to seeing you soon. 💛

✨ 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 𝗠𝗲𝗻𝘂 𝗨𝗽𝗱𝗮𝘁𝗲 ✨

As The Parlor continues to grow and demand for advanced skincare treatments increases, we’re making a few updates to our service menu...

Moving forward, 𝗔𝗶𝗺𝗲𝗲 𝗮𝗻𝗱 𝗩𝗶𝗰𝘁𝗼𝗿𝗶𝗮 will be dedicating their schedules to our advanced skincare services, including 𝗡𝗲𝘂𝗿𝗼𝘁𝗿𝗶𝗦 𝗠𝗶𝗰𝗿𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝘁, 𝗥𝗲𝗷𝘂𝘃𝗮𝗽𝗲𝗻 𝗠𝗶𝗰𝗿𝗼𝗻𝗲𝗲𝗱𝗹𝗶𝗻𝗴, 𝗘𝗻𝘃𝗶𝗿𝗼𝗻 𝗖𝗼𝗼𝗹 𝗣𝗲𝗲𝗹𝘀, 𝗗𝗲𝗿𝗺𝗮𝗽𝗹𝗮𝗻𝗶𝗻𝗴 𝗮𝗻𝗱 𝗙𝗮𝗰𝗶𝗮𝗹 𝗧𝗿𝗲𝗮𝘁𝗺𝗲𝗻𝘁𝘀. Not to worry, they will both continue offering 𝗠𝗮𝗸𝗲𝘂𝗽 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀!

Brow shaping and brow tinting will continue to be available as an 𝗮𝗱𝗱-𝗼𝗻 𝘀𝗲𝗿𝘃𝗶𝗰𝗲 when booking one of these treatments with Aimee or Victoria, making it easy to pair your favorite brow service with your skincare or makeup appointment.

For clients looking to schedule a standalone brow appointment, 𝗛𝗼𝗹𝗹𝘆, 𝗖𝗼𝘂𝗿𝘁𝗻𝗲𝘆, 𝗖𝗼𝗿𝗱𝗶𝗮, 𝗮𝗻𝗱 𝗔𝘀𝗵𝗹𝗲𝘆 continue to specialize in brow artistry and would love to welcome you into their chair.

📲 𝗛𝗼𝘄 𝘁𝗼 𝗕𝗼𝗼𝗸
When scheduling online through Vagaro, simply select your desired treatment or service with Aimee or Victoria. During the booking process, you’ll see an option to add a brow service to your appointment before completing your reservation.

This adjustment allows us to better serve our clients while ensuring our providers can dedicate their time and talents to the services they specialize in most.

If you have any questions or would like assistance selecting the best appointment for your needs, we’re always happy to help!

📞 Call or text us at 𝟯𝟯𝟲.𝟴𝟭𝟰.𝟲𝟯𝟱𝟬. We look forward to seeing you soon! 💛

✨An important update from Stay Gold, our Greensboro location💫

Happy Summer, friends! ☀️

I’m excited to share that Stay Gold will soon be offering a full menu of advanced facial treatments, including:

✨ Rejuvenating Spa Facials
✨ Neurotris Microcurrent
✨ Rejuvapen Microneedling
✨ Environ Cool Peels
✨ Dermaplaning

To help expand the level of care we offer in Greensboro, Victoria Locklear will be joining me at Stay Gold this fall. Many of you may already know Victoria from her time at The Parlor. She began her journey with us as a CNA and has spent the last four years building her expertise as an esthetician.

Victoria is thoughtful, honest, detail-oriented, and genuinely cares about the people she serves. She will be offering the same facial services that have been available at our Winston-Salem location, and I couldn’t be happier to bring her talent and level of care to the clients who have supported Stay Gold from the beginning.

Her books will open in September, and I’ll be sharing more about her background, specialties, and booking information in the coming weeks.

As always, I want to thank you for following along and supporting this little dream of mine. I do my best to share important updates and behind-the-scenes decisions here first.

One thing that’s always been important to me is transparency. You’ll notice that on our website we list the technology, devices, and professional products we use in our treatments. We do this intentionally because I believe clients should have access to information and be able to research the brands and technologies for themselves. We carefully select treatments and products based on performance, safety, education, and results—not trends.

Thank you for continuing to support Stay Gold. I can’t wait to share what’s next. ✨

With gratitude,
Holly

Happy Summer, friends! ☀️ I’m excited to share that Stay Gold will soon be offering a full menu of advanced facial treatments, including: ✨ Rejuvenating Spa Facials ✨ Neurotris Microcurrent ✨ Rejuvapen Microneedling ✨ Environ Cool Peels ✨ Dermaplaning To help expand the level of care we offer in Greensboro, Victoria Locklear will be joining me at Stay Gold this fall. Many of you may already know Victoria from her time at The Parlor. She began her journey with us as a CNA and has spent the last four years building her expertise as an esthetician. Victoria is thoughtful, honest, detail-oriented, and genuinely cares about the people she serves. She will be offering the same facial services that have been available at our Winston-Salem location, and I couldn’t be happier to bring her talent and level of care to the clients who have supported Stay Gold from the beginning. Her books will open in September, and I’ll be sharing more about her background, specialties, and booking information in the coming weeks. As always, I want to thank you for following along and supporting this little dream of mine. I do my best to share important updates and behind-the-scenes decisions here first. One thing that’s always been important to me is transparency. You’ll notice that on our website we list the technology, devices, and professional products we use in our treatments. We do this intentionally because I believe clients should have access to information and be able to research the brands and technologies for themselves. We carefully select treatments and products based on performance, safety, education, and results—not trends. Thank you for continuing to support Stay Gold. I can’t wait to share what’s next. ✨ With gratitude, Holly

Winston-Salem and Greensboro💫

We’re hiring a 𝗦𝗽𝗮 𝗔𝘀𝘀𝗶𝘀𝘁𝗮𝗻𝘁 at The Parlor in Winston-Salem!

This is a unique opportunity for a licensed esthetician who’s ready to grow at 4th St. The Parlor or .Greensboro.

We’re looking for someone with a passion for brows, makeup artistry, skincare, and helping people feel their best. This role will begin with spa support and administrative responsibilities at our Winston-Salem location—the perfect way to learn the flow of the space, build relationships, and gradually grow your clientele with the full support of our team.

We are currently seeking someone with availability on Mondays, Wednesdays, Thursdays, and Saturdays. While these are the anticipated days for this position, the schedule may be adjusted as business needs evolve.

If you’re looking for a career in a creative, collaborative environment where artistry and client care go hand in hand, we’d love to hear from you.

Email resumes to: [email protected]

Brows, Makeup, Skin, Lashes | The Parlor | Winston-Salem The Parlor Winston-Salem is a luxury beauty boutique dedicated to providing innovative, high-quality services to our guests in a warm and inviting environment; curated by a group of licensed estheticians specializing in brow, lash, makeup, skincare services, body treatments and hair removal.

✨ 𝗦𝘂𝗺𝗺𝗲𝗿 𝗠𝗶𝗰𝗿𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝗽𝗲𝗰𝗶𝗮𝗹𝘀 ✨

Have you been curious about NeurotriS Microcurrent? Now is the perfect time to get started.

𝗖𝗵𝗼𝗼𝘀𝗲 𝗳𝗿𝗼𝗺 𝘁𝘄𝗼 𝗹𝗶𝗺𝗶𝘁𝗲𝗱-𝘁𝗶𝗺𝗲 𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝘀:
📍Available with 𝗩𝗶𝗰𝘁𝗼𝗿𝗶𝗮 + 𝗖𝗼𝗿𝗱𝗶𝗮 at The Parlor in Winston-Salem.

✨ 𝟱𝟬% 𝗢𝗙𝗙 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝗠𝗶𝗰𝗿𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗙𝗮𝗰𝗶𝗮𝗹 𝗟𝗶𝗳𝘁
For first-time Microcurrent clients. Your appointment must be booked and 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗲𝗱 𝗯𝘆 𝗔𝘂𝗴𝘂𝘀𝘁 𝟴, 2026.

✨ 𝟮𝟬% 𝗢𝗙𝗙 𝗬𝗼𝘂𝗿 𝗙𝗶𝗿𝘀𝘁 𝗠𝗶𝗰𝗿𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗣𝗮𝗰𝗸𝗮𝗴𝗲
𝗣𝘂𝗿𝗰𝗵𝗮𝘀𝗲 your first package 𝗯𝘆 𝗔𝘂𝗴𝘂𝘀𝘁 𝟴, 2026 and schedule all 3 appointments at the time of purchase. Your appointments may take place after August 8.

Often called a “natural facelift,” NeurotriS Microcurrent, the most advanced non-invasive facial toning technology available, uses gentle electrical currents to lift and tone facial muscles while supporting healthy, glowing skin.

✔️ Lift and tone facial muscles
✔️ Improve facial contour and definition
✔️ Support healthy, radiant skin
✔️ Non-invasive with no downtime

🎟️ 𝗛𝗼𝘄 𝘁𝗼 𝗥𝗲𝗱𝗲𝗲𝗺

𝗧𝗼 𝗯𝗼𝗼𝗸 𝗳𝗶𝗿𝘀𝘁 𝗙𝗮𝗰𝗶𝗮𝗹:
•Book online through Vagaro.
• Select 𝗦𝗲𝗿𝘃𝗶𝗰𝗲𝘀 and look for “𝗠𝗶𝗰𝗿𝗼𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗦𝘂𝗺𝗺𝗲𝗿 𝗦𝗽𝗲𝗰𝗶𝗮𝗹” at the top of the service menu.

𝗧𝗼 𝗯𝗼𝗼𝗸 + 𝗽𝘂𝗿𝗰𝗵𝗮𝘀𝗲 𝗣𝗮𝗰𝗸𝗮𝗴𝗲:
•Book online through Vagaro.
•Select 𝗣𝗮𝗰𝗸𝗮𝗴𝗲𝘀 and look for the promotional Microcurrent package listed at the top.
•Package must be purchased by August 8, 2026, and all 3 appointments scheduled at the time of purchase to ensure availability.

☎️ Call 336.814.6350 to book or purchase your facial of package or click “book now” in our bio.

𝘖𝘧𝘧𝘦𝘳𝘴 𝘤𝘢𝘯𝘯𝘰𝘵 𝘣𝘦 𝘤𝘰𝘮𝘣𝘪𝘯𝘦𝘥 𝘰𝘳 𝘢𝘱𝘱𝘭𝘪𝘦𝘥 𝘵𝘰 𝘱𝘳𝘦𝘷𝘪𝘰𝘶𝘴 𝘱𝘶𝘳𝘤𝘩𝘢𝘴𝘦𝘴. 𝘗𝘳𝘰𝘮𝘰𝘵𝘪𝘰𝘯𝘢𝘭 𝘱𝘳𝘪𝘤𝘪𝘯𝘨 𝘪𝘴 𝘭𝘪𝘮𝘪𝘵𝘦𝘥 𝘵𝘰 𝘰𝘯𝘦 𝘰𝘧𝘧𝘦𝘳 𝘱𝘦𝘳 𝘤𝘭𝘪𝘦𝘯𝘵 𝘢𝘯𝘥 𝘪𝘴 𝘢𝘷𝘢𝘪𝘭𝘢𝘣𝘭𝘦 𝘵𝘰 𝘤𝘭𝘪𝘦𝘯𝘵𝘴 𝘯𝘦𝘸 𝘵𝘰 𝘔𝘪𝘤𝘳𝘰𝘤𝘶𝘳𝘳𝘦𝘯𝘵. 𝘗𝘢𝘤𝘬𝘢𝘨𝘦𝘴 𝘢𝘳𝘦 𝘯𝘰𝘯-𝘳𝘦𝘧𝘶𝘯𝘥𝘢𝘣𝘭𝘦 𝘢𝘯𝘥 𝘴𝘶𝘣𝘫𝘦𝘤𝘵 𝘵𝘰 𝘰𝘶𝘳 𝘴𝘵𝘢𝘯𝘥𝘢𝘳𝘥 𝘤𝘢𝘯𝘤𝘦𝘭𝘭𝘢𝘵𝘪𝘰𝘯 𝘱𝘰𝘭𝘪𝘤𝘺.

Happy Birthday, Holly! 🤍

Today we’re celebrating the heart behind 4th St. Brow Studio + The Parlor and Stay Gold, and one of the most genuine people we know.

Whether she’s hiking local trails with her husband and beloved Chihuahuas, enjoying a great cup of coffee at a favorite local spot, planning her next beach trip, or spending time with family and friends, Holly has a way of finding joy in the simple things and sharing that joy with everyone around her.

Those who know Holly know her for so much more than what she does. She’s adventurous, thoughtful, incredibly driven, and endlessly caring. A true artist and creative at heart, she brings beauty, vision, heart, humor, and authenticity into everything she does.

We hope today is filled with all of your favorite things and the people who mean the most to you. Thank you for being you.

Happy Birthday, Holly! 🌿✨🤍

Today, we celebrate 14 years of brows, beauty, growth, and community. 🤍

The story of 4th St. Brow Studio began in 2012 when founder Holly Stack launched her own brow and makeup studio in Winston-Salem, building it from a small second-floor space into the thriving business it is today. What started as a focused beauty concept continued to evolve, leading to the opening of The Parlor in 2014. Several years later, the two spaces were combined into one expanded location that is now home to a talented team of six licensed estheticians.

In 2023, Holly expanded once again with the opening of Stay Gold in Greensboro, a brow, makeup, and skin studio built on the same commitment to artistry, education, and exceptional client care.

Watching these businesses grow over the years has been incredibly meaningful. We are deeply grateful to every client who has trusted us, every team member who has helped bring our vision to life, and the community that has supported us through each chapter of growth. 🤍

While many know us for brows, our Winston-Salem location also offers a full range of advanced skincare and beauty services, including:

• Luxury Spa Facials
• Rejuvapen Microneedling
• Neurotris Microcurrent
• Environ Cool Peels
• YUMI Lash Lifts + Tinting
• Makeup Services + Lessons
• Brow Shaping + Tinting
• Customized Skin Treatments + More

To our Greensboro guests — Winston-Salem is only 30 minutes away, and we would love to welcome you into our Winston location for skincare and advanced treatments. 🤍

Thank you for 14 beautiful years of support, growth, referrals, conversations, laughter, and loyalty. A vision that began in a small studio has evolved into something far greater than Holly ever imagined, and none of it would have been possible without the incredible clients, our team, and community who have supported us along the way.

Here’s to the next chapter. ✨

Photo above taken by Holly in 2019. 📷
In loving memory of our beautiful friend, Gwen Pardue + her beloved flower boxes. 🌿