ESTEL International
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Founded in Saint-Petersburg, ESTEL is the No.1 Russian hair care professional brand, with 2,000+ SKUs
03/06/2026
Can a stylist master the art of controlling shape? And shine?
Absolutely - with ESTEL PROART styling in hand 🖤
PROART styling gels provide long-lasting hold and are perfect for creating sleek cold waves, sharp textured accents, and trendy wet-look styles.
Enriched with sorbitol and panthenol, the formulas help care for the hair, leaving it silky-smooth and giving every hairstyle an intense glossy shine.
01/06/2026
ESTEL COLOR LIFE Contest: RED edition
The artwork created by Elena Aborina
Saint Petersburg, Russia
29/05/2026
"You’re glowing!” - the compliment your clients will hear most often after experiencing the OTIUM Diamond hair care line by ESTEL.
Silk proteins, pearl extract, ceramides, and precious oils work together to deliver exceptional smoothness and long-lasting shine.
Wishing you a joyful and blessed Eid al-Adha filled with peace, happiness, and beautiful moments with your loved ones.
Eid Mubarak!
25/05/2026
🍓 Healthy smiles can be delicious, too!
ESTEL Little Me toothpastes turn daily brushing into a fun and comfortable routine for kids.
🍊 Orange Toothpaste - designed for children aged 6+
A gentle formula with calcium helps strengthen enamel, support healthy teeth during the transition from baby teeth, and protect against cavities.
🍓 Strawberry Toothpaste - recommended for children aged 3+
Provides effective cleansing while gently protecting teeth and gums. Enriched with calcium to help strengthen enamel, featuring a sweet strawberry aroma kids love. Fluoride-free formula for delicate everyday care.
Made to care for growing smiles every day. 🧡
Where fashion, architecture, and hair artistry became one.
For one evening, the historic Passage in Saint Petersburg transformed into the city’s longest runway for RE:PASSAGE SS26.
As the show’s official stylists, the ESTEL art team created trend-driven looks that perfectly complemented the vision of participating designers, uniting hairstyles and fashion into one creative statement.
Fast doesn’t mean compromise.
DE LUXE EXPRESS was created for modern colorists who need speed, precision, and reliable results - all at once.
27 intermixable trend shades for customized color cocktails. Instant pigment activation. Full gray coverage. Up to 2 levels of lift in just 10 minutes.
In this review, Marine Lapshina - salon owner, industry innovator, and co-creator of DE LUXE EXPRESS - speaks about the key features, capabilities, and benefits of the color line.
Color correction, now even more comfortable!
The renewed COLOR OFF features an evolved odorless formula designed for a smoother salon experience.
The new convenient format contains a pre-mixed 1:1 ratio of Restorer + Catalyst, giving you perfect precision without additional measuring.
✔ Removes intense artificial pigment
✔ Gentle on the hair structure
✔ Odorless formula
✔ Fast, precise & comfortable application
Professional color correction made easier.
15/05/2026
ESTEL COLOR LIFE Contest: PURPLE edition
The artwork created by Olga Melnikova
Gukovo, Russia
13/05/2026
Weightless feel. Head-turning volume ☁️
ESTEL OTIUM VOLUME is designed to give hair airy lift, soft movement, and long-lasting body without heaviness.
Cotton & rice extracts help lift hair from the roots
Fuller-looking density and glossy shine
Anti-static effect for smooth, manageable styling
Because volume should feel naturally light.
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Website
Address
Dubai
Opening Hours
| Monday | 09:00 - 18:00 |
| Tuesday | 09:00 - 18:00 |
| Wednesday | 09:00 - 18:00 |
| Thursday | 09:00 - 18:00 |
| Friday | 09:00 - 18:00 |
