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Os loiros estão voltando… para a raiz ✨

Uma tendência forte (e cheia de nostalgia) está ganhando espaço, clarear a raiz natural. Sim, como nos anos 2000, quando era super comum fazer coloração + luzes para um loiro mais uniforme.

E sim, é totalmente possível clarear um cabelo natural apenas com coloração, sem descoloração em alguns casos 💫

Mas é importante entender:
Essa técnica entrega um loiro mais polido e uniforme desde a raiz… PORÉM exige uma manutenção mais frequente do que apenas mechas em um cabelo natural.

✔️ Loiro mais alinhado da raiz às pontas
✔️ Crescimento mais suave
✔️ Porém manutenção mais constante

Tudo depende do seu estilo de vida e do nível de manutenção que você está disposta a ter.

Como especialista em loiros, meu foco é sempre personalizar a técnica para alcançar o tom desejado com segurança e saúde para o fio 🧡

Ficou com vontade de testar?

Vamos conversar?!

✨ Last night was unforgettable. I had the honor of receiving the Latino Women’s Award, and I’m incredibly grateful for this recognition.

Building a business in a country that isn’t your own is not always easy. It takes courage, resilience, long hours, and a lot of faith. As an immigrant entrepreneur, every step forward represents hard work, sacrifices, and the determination to keep going even when things are challenging.

This award is not only about me it represents the journey behind Beleza & Co, the amazing clients who trust my work, and the community that continues to support and believe in what we do.

To every woman building her dreams far from home: keep going. Your work, your passion, and your courage matter more than you think.

Thank you to the for this incredible honor. I’m deeply grateful. 🤍✨

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I’d like to say a huge thank you to all my clients for the love, trust and support 💚

I’m officially on holidays, taking a short break to recharge ✨

But don’t worry the salon is still open and running as usual, and we still have available appointments with our amazing team.

Merry Christmas 🎄

Hoje completamos 21 anos de casados no civil!

Bodas de Zircão
Dizem que o zircão simboliza proteção e luz… então acho que faz sentido: só Deus mesmo pra iluminar esse caminho e proteger dois teimosos como nós por tanto tempo! 😂✨
Mas olha, se chegamos até aqui, é porque o universo conspira a nosso favor e porque a gente aprende a rir junto, mesmo nos dias difíceis. E rir um do outro também.
Nosso amor é tipo o zircão: pode não ser a pedra mais famosa, mas brilha pra caramba, é resistente e tem aquela energia boa que só quem vive sabe.
Que Deus continue abençoando nossa caminhada, que a vida siga leve e que a gente continue se escolhendo, mesmo quando um de nós tá cada vez mais esquecido do que o aceitável. 🙏💍✨

21 anos… e ainda estamos só começando.

The curls are coming back...
Stronger, softer, and full of life. ✨

In the beginning of my career, I actually hated cutting hair. My mum was amazing at it, so I would let her handle all the clients who wanted a haircut.

I preferred to just watch and she would always say, “Pay attention to how you hold the comb and the scissors, clients notice everything.”

I still remember that. ✂️

Funny how life works 🥹

Today cutting hair is one of the things I love the most. 💇‍♀️✨

✨Lightening curly hair without compromising the curl pattern?

Yes, it’s possible and it’s what we do best at Beleza & Co.✨

When it comes to highlights or balayage on curly hair, our priority is always the health and integrity of your curls. That’s why our lightening services are designed with extra care from choosing the right technique to the use of professional-grade products that respect your hair’s natural structure.

At Beleza & Co, every lightening service includes deep treatments to protect, nourish and rebuild your hair during and after the colouring process. No hidden add-ons treatments are already included in the service, because healthy hair is not optional for us, it’s the standard.

Your curls deserve to shine and stay defined. Let us take care of them with the attention and expertise they deserve.

About curly definition and shape ➿

Today was all about giving these beautiful curls the movement they deserve! ✂️✨

Our client came in with medium-length 2B/3A curls wanting more bounce and shape.

We took a bit off the length and added high layers to remove weight and enhance volume and flow.

The result? Lighter, bouncier curls full of life and definition!

If your curls are feeling heavy or shapeless, book in with us for a curl-friendly cut 💬💇🏽‍♀️

Fresh roots, nourished curls 💛

Today’s session was all about enhancing natural beauty – we refreshed the roots with a custom colour touch-up and treated the curls to some serious TLC using Davines Nourishment Keratin.

The result? Defined, hydrated, and bouncy curls that speak for themselves ✨

Our shinefinity service is the secret to vibrant, beautiful highlights.

Say goodbye to unwanted pigments and hello to a renewed, glossy finish!

Our specialized toner works its magic by neutralizing any unwanted tones, bringing back vibrancy, and revitalizing your hair colour.

Curly Defining with