Bonfire Brand

A Region Defined by Curves, Colour, and Character At the heart of this rebrand is a simple, striking letterform reimagined as a symbol of place, personality, and movement. Its typography takes inspiration from the rolling valleys of Samford, the gentle arc of Redcliffe, and the natural ripples of water that wind through the region. Evoking a sense of movement, calm and connection. But my favourite part has to be the two connecting O’s - a playful yet intentional design element that carries layered meaning. When joined, the O’s resemble a pair of binoculars, evoking discovery, exploration, and curiosity. A perfect visual metaphor for a region waiting to be explored from coast to countryside. The interlocking shape also speaks to connection between people, places, and experiences!

Bonfire Brand was responsible for crafting a complete brand identity for capturing the essence of elevated riverfront living in Brisbane. From concept through to ex*****on, every detail was designed to reflect fluidity, sophistication, and timeless architecture—qualities deeply embedded in the project itself.
In addition to developing the full visual identity and brand system, I also work with the fab marketing team and CFO to design Information Memorandum documents—ensuring that the brand’s elegance and precision extended to high-level investor communications from the outset. This was produced a few years back now, it’s so lovely to see the vision in motion. Thank you for trusting me with this beauty

Hands down, is my favourite mixed-use precinct — and not just because I’ve been part of the journey! Feeling incredibly lucky to have played a key role in bringing this vibrant vision to life through branding & marketing design that captures the heart of the precinct

Step inside the beautifully curated Callista on Park sales suite at brisbane — a stunning showcase of timeless elegance and refined design by the ever-talented . Every detail has been thoughtfully considered, offering a glimpse into the sophisticated lifestyle that Callista embodies. ✨

The stunning by