Flawless by Shelby

After 8+ years in this industry, if there’s one thing I’ve learned it’s this: not all money is good money.

As lash artists, we hear and experience everything (some of it hilarious, some of it… not so much 😅). And while it can be tempting to just ‘take the client’ for the income, you have to remember your peace, your professionalism, and your boundaries are worth more than any dollar amount.

The truth is, the way you handle those tricky client situations will either elevate your business or drain it. Staying calm, staying professional, and knowing when to say no are skills just as important as perfect isolation.

👉 Swipe through this carousel for a few of the wild things I’ve heard over the years, and remember: protecting your energy protects your business.

Comment below your most unhinged client stories!! ⬇️

💡 Think your lash sets only cost you a few dollars to do? You might be shocked when you actually break it down…

If you’ve ever wondered how to figure out exactly what each lash set costs you in products, I’ve got you.
This is one of the most important numbers you need to know as a lash artist, if you don’t, you can’t be sure you’re actually making profit.

Here’s how I calculated my cost per set using my own products:
1️⃣ List every product you use from start to finish – from lash shampoo to bonder.
2️⃣ Work out how many clients you get from each product (if you’re not 100% sure under estimate your you’re definitely covered).
3️⃣ Divide the total price by the number of clients it lasts – this gives you your cost per client.
4️⃣ Add it all together to see your total cost for a full set.

💡 Once you know this number, you can:

✨ Price your services confidently
✨ Avoid undercharging
✨ See exactly how much profit you’re making

Comment below if you found this helpful and what business tips you’d like to know next! 🫶🏻

Not all Beginner Lash Artists start at the same level! 👀

There’s a difference between being certified and begin trained for success.

💥 One leaves you overwhelmed and second guessing yourself.
💥 The other sets you up with confidence, skill, and clarity.

Here’s the difference:

🧠 A beginner without proper training:
– Struggles with lash direction and mapping
– Has no idea how to manage client expectations
– Doesn’t understand retention
– Gets overwhelmed by social media + content

👑 A beginner who’s been trained well:
– Feels confident taking models + real clients
– Understands styling, aftercare, and client communication
– Can troubleshoot their sets
– Starts building a real business from day one

🎓 Training is your foundation. It matters more than any tool, tray, or tweezer.

If you’re choosing a lash course right now, look past the pretty certificates.
Look for education that will actually equip you.

✨ My beginner course isn’t just about lashes! It’s about setting you up for success in the industry long-term.

🔗 Tap the link in my bio to read the full breakdown and secure your training date, or DM me “Beginner” and I’ll send you a DM directly and we can chat! 💌

You don’t have to figure it out alone, let’s do it right from day one.