Boynton House

mer is more informed and has a lot more variety to choose from. Customers know what they want and some will shop around until they feel good with the seller. If you want to succeed in this business, you must apply the Road to a Sale process. If you want to improve your closing rates, don’t take short cuts, it doesn't work. Here are some basic things you will need to do to succeed:

• Maintain a positive and enthusiastic attitude.
• Learn from the best. Copy the stars who work around you.
• Always, keep an open mind and learn.
• Follow-up customers religiously.
• Keep accurate traffic and customer records.
• A potential customer is your most important asset.
• Learn and understand your dealership's priorities, procedures and paperwork.
• Keep abreast of model product changes. This industry is always changing.
• Learn about your dealership.
• Learn to manage your time and priorities. Your speed controls your success.
• Always look to improve. Be positive.
• Above all, enjoy the challenge.