Oway Professional - AUS & NZ
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Where salon performance meets organic sustainability. For professionals, by nature.
We sat down with Jade Crosland, the visionary founder of , to discuss the importance of sustainable salons.
For Jade, choosing Oway wasn’t just a brand preference,it was a commitment to a “farm-to-chair” philosophy that respects both the stylist and the planet.
In our latest interview, Jade dives deep into how Privé Hair Organics integrates biodynamic botanicals to create a high-performance, plastic-free sanctuary. Valuing Oway as an integral part of their journey towards being awarded VIC salon of the year
The Definition of clean, high performance colour - long lasting, immaculate results hairdressers trust and clients love, powered by biodynamic botanicals.
Support scalp health, restore vitality, and elevate every service from the inside out.
This is professional haircare working in harmony with nature without compromising performance.
Discover how Oway is redefining modern salon standards. Link in bio for more information.
15/04/2026
Stunning results, rooted in agrosmetics by .kiaya
By blending professional performance with biodynamic botanicals, Oway transforms your hair from the inside out. It’s more than just a finish, it’s a conscious ritual that delivers a healthy, high-shine glow without the synthetic compromise.
Pure ingredients. Professional results.
The experts at know that a calm scalp is the secret to beautiful hair. When their clients experience sensitivity or irritation, their top professional recommendation is the Oway Soothing Remedy.
This no-rinse, dermo-calming spot treatment provides immediate relief to reactive skin. It’s a staple in high-end salons because it doesn’t just soothe, it restores.
Why professionals trust it:
• Healing Botanicals: Formulated with Biodynamic Chamomile and Organic Aloe Vera to instantly reduce redness and inflammation.
• Deep Nourishment: Infused with Organic Amaranth Extract to replenish the scalp’s natural moisture and balance.
• Ethical Strength: Contains Ethical Teak, used to strengthen hair structure while providing essential antibacterial protection.
• Sensory Ritual: A calming olfactory bouquet of Bergamot and Fennel that turns a treatment into a spa-like experience.
Trusted by stylists for its Agricosmetic® purity and high-performance results
Welcome to Ortofficina, the beating heart of Oway’s agricosmetic supply chain.
Here, we cultivate according to the principles of biodynamic farming-revitalising and protecting the soil, while crafting pure, clean agricosmetic formulas.
This approach avoids synthetic substances for soil fertilisation and crop protection. It restores the land’s vitality, safeguards biodiversity and mitigates climate impact by capturing CO2 in the soil.
Ortofficina is not just a place-it’s the essence of our vision.
07/04/2026
Our signature styling range can be found in its featured yellow packaging, a vibrant mark of our agricosmetic philosophy.
Ranging from the sculpting power of Frozen Glaze to the versatile hold of Flux Potion, this collection is designed to bridge the gap between high-performance styling and deep botanical care. Whether you are seeking the lived-in texture of Sea Salt Spray or the refined definition of Boho Pomade, every formula serves a dual purpose: professional results and hair health.
The Oway Difference
• Conscious Ingredients: Formulated with biodynamic, organic, and fair-trade botanicals grown at Ortofficina, our family farm in the Bologna hills.
• Circular Packaging: Housed in infinitely recyclable amber glass and aluminum to preserve the purity of our active ingredients without the need for plastic.
• Green Chemistry: We replace synthetic silicones and parabens with plant-based waxes and essential oils for a finish that is as breathable as it is beautiful.
By choosing our yellow-labeled essentials, you are embracing a plastic-free ritual that honors both your hair and the earth.
StylingRange Biodynamic CircularBeauty MadeInItaly”
05/04/2026
The Twist n’ Curl Ritual: A Step-by-Step Guide.
Mastering your curls is all about the layers. From the initial cleanse to the final scrunch, the Oway Twist n’ Curl range provides the perfect balance of moisture, elasticity, and hold.
02/04/2026
Gorgeous results by
We love seeing Oway in your salons and even more through your client results!
Swipe left to see the before!
If you’re looking to offer more than just a surface-level treatment, the Oway Infrared Rebuilding treatment is the answer.
This professional service doesn’t rely on heat!
instead, it uses a specialized Infrared iron to push nutrients deep into the hair where they are needed most.
The Results:
• Deep Structural Repair: It fixes the hair from the inside out, rather than just coating it in silicone.
• Total Integrity: Essential for over-processed blondes or hair that has lost its ”snap” and elasticity.
• Dense, Healthy Ends: Noticeably thicker, softer hair that holds its style longer.
• Zero Heat Damage: Safe for even the most fragile hair because the treatment remains cold throughout.
By using a blend of Organic Basil and Ethical Teak, this ritual restores the protein and moisture that chemical services take away. It’s the perfect addition to your service menu for clients who need a total hair reset.
Showcased by
29/03/2026
We are obsessed with this colour by the talented
Proof that you never have to compromise health for high-impact color. This seamless turnout showcases the perfect blend between expert artistry and Oway’s professional care.
26/03/2026
Experience the transformative touch of an Oway ritual.
This glass-like shine and velvet softness were cultivated using a bespoke Oway Bath & Mask synergy, followed by our botanical-rich styling essentials.
Beyond the surface, our Biodynamic-active formulas work in harmony with the hair fiber, deeply rejuvenating bonds and fortifying the cuticle.
It’s more than a finish, it’s a commitment to the long-term health and resilience of your hair.
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Melbourne, VIC
