Serena Wyllie Makeup

This photo was taken on the day I launched my very first LEBASE product. Today, it sold out.

I remember being so nervous. I had no idea whether anyone would buy it, let alone make it part of their daily routine.

Over the last year and a half, there have been many moments where I’ve questioned myself and wondered whether this little brand would grow into what I hoped it could become.

So to now be able to say that Instant Glow has officially sold out feels incredibly special. It definitely wasn’t on my bingo card for this month.

Thank you for every order, every message, every recommendation to a friend, and every person who has supported LÉBASE along the way.

Knowing that something I created has found a place in your makeup bags and daily routines is something I’ll never take for granted.

This milestone belongs just as much to this community as it does to me. It simply wouldn’t exist without you.

Pre-orders for our next batch are now open.

Thank you ❤️

Love,
Serena

🤍 and a moment for in 💌

Beauty notes
Skin
instant glow priming serum
illusion foundation

Eyes
eyes to mesmerise- oyster pearl
instant lift tubing mascara

Lip & cheek
rosewood blush
rosewood lip glow

When I started , I knew I wanted to build it differently. Not rushed. Not just to have more products.
But slowly… with intention behind every single one.

A few weeks ago, I launched my second product.
A tubing mascara that took 2 years to bring to life. I worked with a lab in Italy to build the formula from scratch and I was behind every little detail along the way.

So many rounds of refining, adjusting, starting all over again…
getting close. And refining until it was absolutely perfect.
And now it’s out in the world… seeing your messages, your results, and hearing how it makes you feel has been everything I hoped it would be.

Building a brand from the ground up has pushed me in ways I didn’t expect, but it’s also taught me so much. Hearing all your feedback and seeing your support has made it ALL worth it.

Thank you for every DM, order, share, and kind word — it all means the world. But mostly, thank you for being here. There’s so much more to come for the brand this year 👀

❤️ Serena