Sammy Kennedy
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I help Beauty Bosses grow their clientele & build their own successful beauty empire.
For years, Tamika thought pushing harder was the answer.
Work more.
Sacrifice more.
Keep going.
Until her body told her otherwise.
What started as stress and exhaustion became a wake-up call when her doctor revealed the impact burnout was having on her health and future plans for a family.
That’s when everything changed.
She made the difficult decision to scale back, let go of parts of the business, and prioritise herself for the first time in years.
It felt risky.
It felt uncomfortable.
But it also gave her something she hadn’t had in a long time: balance.
Sometimes the biggest breakthrough doesn’t come from doing more.
It comes from knowing when to stop.
Comment “102” and I’ll send you the link to the full episode.
29/05/2026
18 years in business…
and the biggest lesson wasn’t about working harder.
It was learning that undercharging, avoiding price increases, and never factoring in profit will keep you stuck in survival mode.
Sometimes the problem isn’t the clients.
It’s the lack of confidence, guidance, and support behind the business.
A good mentor can save you years of stress, mistakes, and financial pressure.
Comment “99” and I’ll send you the episode.
28/05/2026
Still trying to process this 🤍
I’m incredibly honoured to be named a 🎉FINALIST🎉 for the Rinehart Young Leaders Award.
This recognition feels even more meaningful because it’s come during one of the hardest seasons of business I’ve faced so far.
Over the last couple of years, I’ve openly shared the reality of what it’s looked like trying to scale multiple businesses, survive borderline bankruptcy mid build of a bowling alley, build a podcast studio, invest into retreats, back big ideas and carry the financial pressure that comes with growth.
There have been moments where I’ve questioned myself heavily, where I’ve wondered if I’d overextended and when the pressure felt bigger than the progress.
But one thing I’ve learned is that leadership isn’t built when everything is easy.
It’s built in the moments where you have to stay calm under pressure, make difficult decisions, keep backing yourself and continue moving forward despite uncertainty.
A lot of people only see the outcome…
They don’t see the risk behind it.
The sleepless nights.
The responsibility.
The sacrifices.
The moments where you genuinely wonder how everything is going to work out.
It took us 18 years to become an overnight success. I’ve been in business from the age of 5 and only NOW does it feel like I’m finally getting some wins under my belt.
Build the vision for where you’ll be in the decades to come, not months.
This award isn’t just a reflection of success to me.
It’s a reminder that resilience, persistence and continuing to show up through hard seasons matters too.
I’ve always wanted to build businesses that create impact, connection and opportunity, not just income.
Whether that’s through Wild West Bowling, helping business owners through coaching, Beauty Industry Leaders, building The Leaders Lounge, or sharing the real behind-the-scenes realities of entrepreneurship online.
Thank you to everyone who has supported me, believed in me and reminded me who I am during the moments I forgot 🤍
And to anyone currently in a season where things feel heavy: Please don’t give up too soon.
Sometimes the breakthrough really does come right after the breakdown.
Following on from last weeks post about where I was at in biz 🫶
Nearly half (42%) of small business owners admit to having limited or no financial literacy before starting their businesses.
In Australia, 52% of women are considered financially illiterate when compared to 35% of men.
Honestly, this explains why so many business owners feel constantly stressed about money, even when they’re fully booked.
Because nobody teaches you this stuff.
Not properly.
I’ve worked with salon owners, creatives, coaches, consultants, event businesses and service providers who looked successful from the outside…
Booked out calendars.
Clients coming in.
Money flowing through the account.
But behind the scenes?
They were undercharging.
Not accounting for tax or GST properly.
Paying everyone else before themselves.
Panicking every time they got a cancellation or slower week.
Working harder and harder but never actually getting ahead financially.
Most people were never taught how to:
• calculate their break-even cost
• structure pricing properly
• account for wages
• build profit margins
• prepare for tax
• or understand what they actually need to charge to survive and grow
That’s exactly why I created the Profitable Pricing Calculator.
Over the last 3 years, I’ve continued refining, improving and upgrading it based on real business owners, real numbers and real struggles happening behind the scenes.
And now we’ve added video training to help you actually understand:
• how to price properly
• why so many businesses stay financially stuck
• and what numbers you should actually be paying attention to.
Comment “PRICING” and I’ll send you the details.
26/05/2026
I’ve never been one big on celebrating birthdays but you make every single one the best day ever
Thank you 🤍 here’s to chapter 24
26/05/2026
Sometimes the people who win aren’t the most talented in the room…
they’re just the ones willing to keep putting themselves forward.
Rejection hurts.
Feeling overlooked hurts.
Putting your whole heart into something and not getting the outcome you wanted hurts.
But one loss doesn’t define your business.
And honestly, sometimes the biggest growth comes from reflecting, refining, and trying again.
You don’t need awards for validation.
But you do deserve to be seen.
Comment “101” and I’ll send you the episode link.
Rachel Diaz from Love Beauty Skin Clinic and Elke Richter from Skin Inspired, two of the three founders behind WASSABA, were nominated four years in a row…
and never won.
After one of the awards, Rachel had just given birth six weeks earlier and still showed up.
But instead of walking away feeling defeated, they realised something powerful:
Validation doesn’t have to come from a trophy.
Because deep down, they already knew what they’d built was incredible.
Awards are amazing. Recognition is beautiful.
But when you genuinely believe in what you’ve created, you stop needing other people to confirm your worth.
Sometimes the biggest win is knowing you gave everything to something you love.
Comment “101” and I’ll send you the link to the episode.
24/05/2026
Thank you so much to everyone who celebrated such an incredible milestone with me last night 🤍
You make the journey worth it 🥹
22/05/2026
Your brand isn’t just what you post…
it’s how people feel when they interact with your business.
Your team. Your clients. Your ambassadors.
They either build trust - or break it.
Choose people who reflect the brand you’re trying to build.
Comment “98” and I’ll send you the episode
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