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JOI PURE

Pure Organic Skincare, to reveal your skin's natural health & beauty. www.joipure.com.au

About JOI

JOI Pure aromatherapy products are created in purpose-built premises set amongst natural bushland in the picturesque locale of Brigadoon in the hills of the Swan Valley, Western Australia. The JOI team are committed to providing a pure, natural and organic range of skin and body products that use only the finest of ingredients from nature's generous garden All ingredients contained in

our formulations are certified organic unless unobtainable in this form. All JOI Pure products are carefully prepared in small quantities to ensure optimum quality, freshness and effectiveness of each product and to avoid the use of strong toxic preservatives. Where possible all products are packaged in recyclable dark glass to maintain the integrity of the natural ingredients and to assist in the preservation of the precious environment we live in. The Origins of JOI

Director of JOI Pure, Nicole Stewart, discovered her passion for aromatherapy whilst working as a Registered Nurse in England in 1990. Upon her return to Australia and inspired by the holistic healing power of pure essential oils, she commenced her study in Aromatherapy. As her knowledge and interest in the field grew, she was disenchanted to discover the number of companies and products that were marketed as "aromatherapy" that had no aromatherapeutic qualities or values whatsoever and in fact manufactured products that contained a myriad of harmful chemicals including synthetic fragrances. This prompted Nicole to begin researching the true benefits of essential oils in relation to skin care. In 1996 she began developing the JOI range of PURE aromatherapy products. The philosophy behind this development was to provide a truly genuine range of natural plant and aromatherapy-based skin care that was free from harmful chemicals, was affordable and that contained pure, active ingredients that actually worked. This passion, vision and determination has seen Nicole establish her well respected skincare and spa range JOI Pure, whilst raising her 5 children with husband Rosco on their beautiful property in Brigadoon. Importantly, this achievement has been made without compromise at any level of the company's mission, founding principles or ethical beliefs.

28/10/2025

It is with lightness and appreciation on
so many levels that I have made the decision to wind down my JOI Pure skincare business. 🌸

As such, the website will be closing tomorrow, 29 October.

It’s been a truly enjoyable, at times difficult but deeply rewarding journey the past 25 years. 💙

I thank all my loyal customers for supporting my business over the years by using and trusting my products for their skin. 🙏

I can still be contacted via 📞 or email of course.

I look forward to this new chapter with more time to connect with everyone and just more time… ⏰

With much appreciation, Nicole 💕

19/10/2025

Throw back to this beautiful pic of my daughter and grandson! 💕 Cruze Is now 12!

Personal Insect Spray is still one of our most popular Summer essentials because it actually works without any chemicals!!!

Last Week to purchase from our website.

18/10/2025

Intensive Nutritive Mask ready for labelling and orders !
One of our most popular products…
Think: 🌵Hydration. Nourishment. Intense Moisture. Anti-Aging.
Think: 🥕Organic Carrot Oil. Organic 🌹 Rosehip. Organic Shea Butter. Organic H**p Seed.
Think: Roman Chamomile 🌼 Myrhh Lavender 🪻 Rosewood🥀
LAST WEEK to order from our website!
Link in comments. 🙏 💙

26/08/2025

Busy keeping up with orders! 💙

Next batch of our most popular Rejuvenating Cream almost ready for labelling .

Think 🤔…. Neroli, Frankincense, Lavender, Cistus, Petitgrain…🌱🍂🌼🍊

17/05/2025

11/05/2025

Wishing all beautiful mothers a truly special Mother’s Day! 💐 💙

04/05/2025

✈️ Well it’s that time again!
Time for some R & R….AKA overseas trip!

We’ll be away end of May for 3 weeks

💙 Whilst you will still be able to order via our website whilst we are away, orders will not be processed until we get back.

🦋 So I ask all our beautiful JOI customers who might be thinking of ordering next month to place your order in the next 2 weeks instead, so we can get your products to you without delay.

🙏 Thank you so much # # #

02/03/2025

Our perfect duos! 👯 NEW 💙

Link to shop in comments.

26/01/2025

Happy Australia Day to all our loyal customers and clients! Have a beautiful day. 🇦🇺🇦🇺🇦🇺

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+61424598105

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Perth, WA

JOI PURE

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