Naturally Cooked
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HERE TO STOP YOU GETTING NATURALLY COOKED BY THE AUSSIE SUN! 10% OF PROFITS POURED INTO MENTAL HEALTH. #goodonya
Great to sit down with Plathy and discuss his origin debut, why he decided to invest in Naturally Cooked and what his investment means to us other than just capital.
Stoked to have you onboard
08/06/2026
𝗕𝗲𝘁𝘁𝗲𝗿 𝗹𝗮𝘁𝗲 𝘁𝗵𝗮𝗻 𝗻𝗲𝘃𝗲𝗿.
invested into Naturally Cooked Sunscreen back in February 2025.
Some would say we’ve been a little lazy announcing it.
We’d say we’ve been working with Plathy to time it to perfection.
For us, Max’s investment was never just about capital. It was about bringing someone into the business who believes in what we’re building, understands the mission, and has a brand and network that can help us get Naturally Cooked into the hands of more people who need it most.
We sat down with Max this week to chat through why he invested, what he saw in the business and why sun safety matters. We’ll be releasing that video later in the week on our Instagram.
For now, we just want to say congratulations on being selected in the Queensland Game II team, and thank you for backing us 16 months ago.
Plathy x Naturally Cooked.
Naturally Cooked Sunscreen is now stocked in 21 stores across QLD & NSW.
A big step into supporting Australian farmers, rural communities and outdoor workers who spend long days under the sun.
You can now find us at:
Alstonville
Beaudesert
Bellingen
Bowraville
Bundaberg
Casino
Coffs Harbour
Dungog
Glen Innes
Grafton
Heatherbrae
Kempsey
Kingaroy
Kyogle
Lismore
Macksville
Murwillumbah
Tenterfield
Toowoomba
Wauchope
Woolgoolga
Thanks again to the team for backing Naturally Cooked.
01/06/2026
Welcome to winter.
We’ve had a massive couple of months and couldn’t be happier with where the business is at as we head into our off-season.
We’ve got a few national retail rollouts lined up for spring, terms agreed with two of Australia’s largest outdoor workforces and a new SKU on the way.
While things are cooling down, we can assure you we’re working on some really exciting opportunities behind the scenes. Opportunities that we believe will help make Naturally Cooked a household name and continue our mission of getting more Australians taking sun safety seriously.
It’s not lost on us how crazy this journey has been. In just over two years, we’ve grown from an idea between mates to a brand stocked right across the country.
We wouldn’t be here without all of you.
Whether you’ve bought a tube, stocked our sunscreen, told a mate about us or simply followed along and engaged with our content, thank you. Your support means more than you’ll ever know.
We’ve hit a bit of content fatigue over winter, but we’re using it as a chance to reset how we show up online.
We’ll keep sharing the business journey, but we also want to start bringing in industry experts to help educate properly around sun safety, skin cancer and outdoor work.
What do you reckon — do you find our content educational, engaging or beneficial?
YUKA APP RESPONSE
Over the past few weeks, we’ve had a number of conversations with stockists, customers and businesses about the Yuka App and the way sunscreen products are rated. Rather than avoid the conversation, we wanted to address it properly.
We think it’s a good thing that people are sceptical about what they put on their skin or in their body. That matters. But when it comes to sunscreen, especially in Australia, we also think it’s important to look at app ratings with context.
After reviewing peer-reviewed articles and speaking with medical professionals, the TGA and Yuka themselves, we wanted to share what we’ve found and explain why these ratings can be misleading when used as the sole measure of whether a sunscreen is safe or effective.
At the end of the day, we started Naturally Cooked after identifying a confronting issue: men in Australia are killed by skin cancer at twice the rate of women, yet wear sunscreen roughly half as often. Outdoor workers and tradies make up a huge part of that conversation.
So we set out to create a sunscreen that was built for them — SPF50+, Australian made, non-greasy, fast absorbing and ultimately something that feels like you’re not wearing sunscreen.
We’ve been blown away by the support from day one, and we felt it was important to be open with you all about this.
If you’d like to discuss it further, feel free to send us a message.
Cheers,
Jake & Lachie
Some people say us showing our unfiltered messages is authentic, if you look close enough you’ll find it’s just illiterate.
Don’t have a link here, shoot us an email if you would like to find out more. [email protected]
Shoutout to for being there for us when we need you most
SALES RECAP
Not the quarter we wanted but still a 120% YoY revenue increase. Pipeline is very exciting. 2026 goals still very much achievable.
Thanks for the support as always
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Tweed Heads West, NSW
