Sheuli Fashion

porting organization that has expanded its business throughout the world on the basis of fair trade principles. The organization promotes craft products through enhancing the skills of rural artisans in Bangladesh. Sheuli Fashions exports basketry items made from cane, bamboo, date and palm leaves and hogla fiber, as well as terra cotta items and other decorative products. All products are produced after careful analysis of western taste and demands in terms of design and materials. The primary goal is to maintain high quality products for which artisans are paid fairly. Sheuli Fashions deals with its artisans in a transparent manner, and seeks to improve their social and economic well-being. Self-reliance is encouraged through a savings plan for artisans. Caring for the producers with the motto “producers’ first”, Sheuli Fashions has been carrying out activities geared towards welfare of the artisans. The company imparts training for skill development, provide education support and render economic assistance for other income generating activities so that they are encouraged to afford the educational expenses of their girl child. Support to pregnant mothers for a period of three months after delivery of child is an initiative of helping them to maintain post natal care and nutritional status for breastfeeding.Producers, as the core of the all activities, have been provided due recognition of the increasing. The organization has been trying to respond to various socio-economic needs of the producers. To communicate and share with the producers, several rounds of consultative workshops and events have been organized. Regular flow of orders from the buyers as well as their suggestions and advice on design innovations continuedare very instrumental for sustenance and growth of business. The company is committed to the principles of fair trade and artisan welfare. Despite fluctuations of market and variance in export flow caused by all recession, the company could maintain a steady growth and profit in the year. The company has been utilizing eco-friendly technologies in order to maintain a pollution free friendly working environment. It always tries to ensure adequate health and safety measures of the employees and producers that are compatible with the safety standards. Providing appropriate instruments (e.g. spectacles, gloves) and creating awarenesson workplace accidents and health hazards, we have been trying to maintain an eco-friendly working environment. Vision:
“Strives to be the leading handicrafts exporter of the country by expanding its market internationally and locally and thus, extends support to the distressed artisan families for their socio-economic well beings. Mission Statement:

“Works with the rural artisans in order to foster their economic growth, build their capacity and confidence to advance their empowerment; and to promote their artisanship through paving their way towards access to finance and market.”

Objectives:

With a view to achieving the vision and mission the following organizational objectives have been pursued by the company:

1 To create income-generating opportunities for socially and economically deprived artisan families, drawing upon fair trade principles.

2 To make the target families and the respective producing groups self-reliant through ensuring flow of income, encouraging savings, and enhancing skills.

3 To help sustaining inter-generational skills of craft making in order to preserve national heritage, historical and aesthetic importance.

4 To address gender issues and encourage women’s leadership among artisan communities and in broader communities;

5 To enhance skills of disadvantaged artisans by providing various skill development training to enable producers to earn a good income from their work.

6 To introduce savings and local resource mobilization schemes.

7 To promote producers’ welfare and household economic development, and put the principles of “fair trade” in practice;

8 Launching new and specialized products and ensuring customer satisfaction;

9 Ensuring sustained and significant growth in sales and profit.

10 Expanding the export market beyond Bangladesh;

11 To develop and design the products in accordance with changing taste and demands of the market;


Core Values:

1 Welfare of Artisans

2 Assuarance of quality

3 Fairness

4 Transparency


Our commitment to producers:

1 Interest free advance payment with each order, for the procurement of raw materials.

2 Savings scheme for producers’ old age security.

3 Safe working environment and flexible working hours.

4 Health care.

5 Training for quality improvement and product development.

6 Incentives for production quantity and quality.

7 Rights to participate in pricing, product development, decision making of the organization’s activities.

8 Prompt payment.

9 Sapling distribution for the conservation of environment.

10 Equal wages for women and men producers.

11 Gender focus on women.