KX9

🤝 𝗢𝘂𝗿 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝘄𝗶𝘁𝗵 𝗨𝗽𝘀𝗻𝗮𝗰

At 𝗞𝗫𝟵, we believe meaningful innovation is built through strong partnerships.

Today, we’re proud to celebrate 𝟭 𝗬𝗲𝗮𝗿 𝗼𝗳 𝗣𝗮𝗿𝘁𝗻𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗣𝗿𝗼𝗴𝗿𝗲𝘀𝘀 with 𝗨𝗽𝘀𝗻𝗮𝗰. Over the past year, our teams have worked closely on 𝗿𝗲𝘀𝗲𝗮𝗿𝗰𝗵, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁, 𝗮𝗻𝗱 𝗰𝗼𝗺𝗺𝗲𝗿𝗰𝗶𝗮𝗹𝗶𝘇𝗮𝘁𝗶𝗼𝗻 to create innovative functional nutrition products that meet the evolving needs of today’s consumers.

We’re especially proud to see Gupta (Boss Kudi) making a strong impact in the functional wellness space by bringing innovative, health-focused products to market.

Today, we’re excited to highlight one of the outcomes of this collaboration—
☕ 𝗣𝗥𝗢𝗙𝗙𝗘𝗘 (𝗣𝗿𝗼𝘁𝗲𝗶𝗻 + 𝗖𝗼𝗳𝗳𝗲𝗲)
✅ 𝟭𝟬 𝗴 𝗣𝗿𝗼𝘁𝗲𝗶𝗻
✅ 𝗡𝗼 𝗔𝗱𝗱𝗲𝗱 𝗦𝘂𝗴𝗮𝗿
✅ 𝗥𝗶𝗰𝗵 𝗖𝗼𝗳𝗳𝗲𝗲 𝗙𝗹𝗮𝘃𝗼𝘂𝗿𝘀
✅ 𝗔 𝗱𝗲𝗹𝗶𝗰𝗶𝗼𝘂𝘀, 𝗰𝗼𝗻𝘃𝗲𝗻𝗶𝗲𝗻𝘁 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗰𝗼𝗳𝗳𝗲𝗲 for everyday wellness.

✨ 𝗔𝗻𝗱 𝘁𝗵𝗶𝘀 𝗶𝘀 𝗼𝗻𝗹𝘆 𝘁𝗵𝗲 𝗯𝗲𝗴𝗶𝗻𝗻𝗶𝗻𝗴.

Behind the scenes, we’re actively developing the next generation of 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗳𝗼𝗼𝗱𝘀, 𝗯𝗲𝘃𝗲𝗿𝗮𝗴𝗲𝘀, 𝗮𝗻𝗱 𝗻𝘂𝘁𝗿𝗮𝗰𝗲𝘂𝘁𝗶𝗰𝗮𝗹 𝗽𝗿𝗼𝗱𝘂𝗰𝘁𝘀. Several exciting innovations for Upsnac_India are currently in R&D and will be launching soon.

💚 𝗧𝗼𝗴𝗲𝘁𝗵𝗲𝗿, 𝘄𝗲’𝗿𝗲 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝘁𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗻𝘂𝘁𝗿𝗶𝘁𝗶𝗼𝗻.

FunctionalFoods FunctionalBeverages CleanLabel FoodInnovation HealthInnovation Nutraceuticals ResearchAndDevelopment ProductDevelopment PrivateLabel ContractManufacturing StartupIndia B2B HealthyLiving Innovation Nutrition

💧 𝗛𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝘄𝗮𝘁𝗲𝗿 𝗮𝗻𝘆𝗺𝗼𝗿𝗲… ⚡

💡 𝗪𝗵𝗮𝘁 𝗵𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 𝗿𝗲𝗮𝗹𝗹𝘆 𝗺𝗲𝗮𝗻𝘀

It’s the balance of 𝗳𝗹𝘂𝗶𝗱𝘀 + 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗹𝘆𝘁𝗲𝘀 your body needs to function at its best.

⚠️ 𝗪𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀

Daily life—heat, travel, workouts, stress—
causes loss of both water and essential minerals like sodium, potassium, and magnesium.

Without proper balance, you may feel:
❌ Low energy
❌ Headaches
❌ Muscle cramps
❌ Fatigue

👉 Often, it’s not just dehydration—
it’s 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗹𝘆𝘁𝗲 𝗶𝗺𝗯𝗮𝗹𝗮𝗻𝗰𝗲.

🚀 𝗧𝗵𝗲 𝗳𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗵𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗽𝗿𝗲𝗰𝗶𝘀𝗶𝗼𝗻.
Not powders.
But 𝗹𝗶𝗾𝘂𝗶𝗱 𝗲𝗹𝗲𝗰𝘁𝗿𝗼𝗹𝘆𝘁𝗲 𝗳𝗼𝗿𝗺𝗮𝘁𝘀.

💧 𝗝𝘂𝘀𝘁 𝟭𝟬 𝗺𝗹 → 𝗮𝗱𝗱 𝘁𝗼 𝟱𝟬𝟬 𝗺𝗹 𝘄𝗮𝘁𝗲𝗿
✔ No scooping
✔ No mess
✔ Fast absorption
✔ Built for modern lifestyles

🏭 𝗖𝘂𝘀𝘁𝗼𝗺 𝗠𝗮𝗻𝘂𝗳𝗮𝗰𝘁𝘂𝗿𝗶𝗻𝗴

At 𝗞𝗫𝟵, we help brands build
next-generation hydration products aligned with where the market is heading.

🔬 𝗪𝗵𝗮𝘁 𝘄𝗲 𝗼𝗳𝗳𝗲𝗿:

✅ Custom Electrolyte Formulations
✅ Market-ready Flavour Development
✅ Liquid Stability Expertise
✅ Private Labelling
✅ Low MOQ + Scalable Manufacturing

💡 𝗛𝘆𝗱𝗿𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗻𝗼 𝗹𝗼𝗻𝗴𝗲𝗿 𝗮 𝘁𝗿𝗲𝗻𝗱 —
it’s becoming a 𝗱𝗮𝗶𝗹𝘆 𝗲𝘀𝘀𝗲𝗻𝘁𝗶𝗮𝗹.

If you’re planning to launch:
👉 Hydration drinks
👉 Fitness supplements
👉 Wellness products

📩 𝗗𝗠 𝘁𝗼 𝘀𝘁𝗮𝗿𝘁 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗱𝗲𝘃𝗲𝗹𝗼𝗽𝗺𝗲𝗻𝘁

WellnessIndustry B2B StartupIndia ProductInnovation

Edamame & Makhana; High Protein, Low Calorie Bars that actually taste like you'd buy them twice.

Peri peri, smoked BBQ, lime chilli, tangy masala — savoury bars built for the Indian palate.

We made them. We tasted them. We're proud of them.

Now we're ready to make them for your brand.

Founders, NPD heads, private label folks — DM me. Samples ready to ship.

(www.kx9.co for the curious. DMs for the serious.)

🤝 𝐁𝐮𝐢𝐥𝐝𝐢𝐧𝐠 𝐁𝐫𝐚𝐧𝐝𝐬 > 𝐉𝐮𝐬𝐭 𝐌𝐚𝐧𝐮𝐟𝐚𝐜𝐭𝐮𝐫𝐢𝐧𝐠

The nutraceutical space is no longer about who can produce faster.
It’s about who can build
👉 cleaner products
👉 stronger brands
👉 real consumer trust

💡 𝐓𝐡𝐞 𝐧𝐞𝐰 𝐫𝐮𝐥𝐞?
If your product doesn’t stand for something…
it won’t stand in the market.

🌿 𝐀𝐭 𝐊𝐗𝟗, 𝐰𝐞 𝐟𝐨𝐜𝐮𝐬 𝐨𝐧 𝐰𝐡𝐚𝐭 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐦𝐚𝐭𝐭𝐞𝐫𝐬:
✔️ Plant-based nutraceutical innovation
✔️ Clean-label, transparent formulations
✔️ Concept → launch in under 60 days
✔️ Products designed for modern (Gen Z) consumers

🤝 𝐓𝐫𝐮𝐬𝐭 𝐢𝐬 𝐛𝐮𝐢𝐥𝐭 𝐭𝐡𝐫𝐨𝐮𝐠𝐡 𝐩𝐚𝐫𝐭𝐧𝐞𝐫𝐬𝐡𝐢𝐩𝐬.
We’re proud to collaborate with growing brands like:
Blubein | BeatO | Superwell | Soully | Nutrasweets

🚀 𝐅𝐫𝐨𝐦 𝐢𝐝𝐞𝐚 𝐭𝐨 𝐦𝐚𝐫𝐤𝐞𝐭 — 𝐰𝐞 𝐝𝐨𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐝𝐞𝐥𝐢𝐯𝐞r 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐬.
𝐖𝐞 𝐡𝐞𝐥𝐩 𝐜𝐫𝐞𝐚𝐭𝐞 𝐛𝐫𝐚𝐧𝐝𝐬 𝐭𝐡𝐚𝐭 𝐥𝐚𝐬𝐭.

👇 𝐎𝐩𝐞𝐧 𝐪𝐮𝐞𝐬𝐭𝐢𝐨𝐧:
👉 Who is actually building clean, future-ready brands today?
👉 Which manufacturers are truly adding value beyond production?
💬 𝐋𝐞𝐭’𝐬 𝐬𝐭𝐚𝐫𝐭 𝐭𝐡𝐞 𝐜𝐨𝐧𝐯𝐞𝐫𝐬𝐚𝐭𝐢𝐨𝐧.

PrivateLabel B2BIndia StartupBrands HealthInnovation GenZConsumers WellnessIndustry

🧬 𝗣𝗿𝗼𝘁𝗲𝗶𝗻 𝗶𝘀 𝗡𝗢𝗧 𝗷𝘂𝘀𝘁 𝗳𝗼𝗿 𝗺𝘂𝘀𝗰𝗹𝗲𝘀… 𝗶𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆’𝘀 𝗰𝗼𝗻𝘁𝗿𝗼𝗹 𝘀𝘆𝘀𝘁𝗲𝗺
Most people think protein = gym + muscle.
But in reality, protein does much more than that.

While working on plant-based formulations at KX9, I came across something interesting 👇
👉 𝗣𝗿𝗼𝘁𝗲𝗶𝗻 𝗰𝗮𝗻 𝗮𝗰𝘁𝘂𝗮𝗹𝗹𝘆 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗵𝗼𝘄 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 𝗮𝗯𝘀𝗼𝗿𝗯𝘀 𝘀𝘂𝗴𝗮𝗿
Certain proteins can slow down enzymes like glycoamylase —
which is responsible for breaking carbs into glucose.
𝗪𝗵𝗮𝘁 𝗱𝗼𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗲𝗮𝗻?
⚡ 𝗦𝗹𝗼𝘄𝗲𝗿 𝗰𝗮𝗿𝗯 𝗱𝗶𝗴𝗲𝘀𝘁𝗶𝗼𝗻
⚡ 𝗟𝗼𝘄𝗲𝗿 𝗯𝗹𝗼𝗼𝗱 𝘀𝘂𝗴𝗮𝗿 𝘀𝗽𝗶𝗸𝗲𝘀
⚡ 𝗟𝗼𝗻𝗴𝗲𝗿 𝘀𝗮𝘁𝗶𝗲𝘁𝘆
⚡ 𝗕𝗲𝘁𝘁𝗲𝗿 𝗴𝘂𝘁 𝗯𝗮𝗹𝗮𝗻𝗰𝗲

🧠 𝗦𝗼 𝗵𝗼𝘄 𝗺𝘂𝗰𝗵 𝗽𝗿𝗼𝘁𝗲𝗶𝗻 𝗱𝗼 𝘄𝗲 𝗻𝗲𝗲𝗱 𝗱𝗮𝗶𝗹𝘆?
Most people in India are under-consuming protein.
👉 𝗕𝗮𝘀𝗶𝗰 𝗴𝘂𝗶𝗱𝗲𝗹𝗶𝗻𝗲:
✔️ 𝗦𝗲𝗱𝗲𝗻𝘁𝗮𝗿𝘆: 0.8–1g per kg
✔️ 𝗔𝗰𝘁𝗶𝘃𝗲: 1.2–1.6g per kg
✔️ 𝗙𝗶𝘁𝗻𝗲𝘀𝘀 / 𝗿𝗲𝗰𝗼𝘃𝗲𝗿𝘆: 1.6–2g per kg

𝗕𝘂𝘁 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵 👇
❌ 𝗜𝘁’𝘀 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗮𝗯𝗼𝘂𝘁 𝗾𝘂𝗮𝗻𝘁𝗶𝘁𝘆
✔️ 𝗜𝘁’𝘀 𝗮𝗯𝗼𝘂𝘁 𝗾𝘂𝗮𝗹𝗶𝘁𝘆 + 𝗱𝗶𝗴𝗲𝘀𝘁𝗶𝗯𝗶𝗹𝗶𝘁𝘆 + 𝘁𝗶𝗺𝗶𝗻𝗴

🌿 𝗣𝗿𝗼𝘁𝗲𝗶𝗻 & 𝗚𝘂𝘁 𝗛𝗲𝗮𝗹𝘁𝗵 (𝗨𝗻𝗱𝗲𝗿𝗿𝗮𝘁𝗲𝗱)
Protein helps in:
✔️ 𝗚𝘂𝘁 𝗹𝗶𝗻𝗶𝗻𝗴 𝗿𝗲𝗽𝗮𝗶𝗿
✔️ 𝗦𝘂𝗽𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗴𝗼𝗼𝗱 𝗯𝗮𝗰𝘁𝗲𝗿𝗶𝗮
✔️ 𝗕𝗲𝘁𝘁𝗲𝗿 𝗱𝗶𝗴𝗲𝘀𝘁𝗶𝗼𝗻
✔️ 𝗟𝗲𝘀𝘀 𝗰𝗿𝗮𝘃𝗶𝗻𝗴𝘀

👉 𝗔 𝗴𝗼𝗼𝗱 𝗽𝗿𝗼𝘁𝗲𝗶𝗻 = 𝗯𝗲𝘁𝘁𝗲𝗿 𝗺𝗲𝘁𝗮𝗯𝗼𝗹𝗶𝘀𝗺 + 𝗴𝘂𝘁 + 𝗲𝗻𝗲𝗿𝗴𝘆
💡 𝗧𝗵𝗲 𝘀𝗵𝗶𝗳𝘁 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴
“Kitna protein hai?”
➡️
𝗬𝗲𝗵 𝗽𝗿𝗼𝘁𝗲𝗶𝗻 𝗯𝗼𝗱𝘆 𝗺𝗲𝗶𝗻 𝗸𝗮𝗶𝘀𝗲 𝗸𝗮𝗮𝗺 𝗸𝗮𝗿𝗲𝗴𝗮?

⚡ 𝗔𝘁 𝗞𝗫𝟵, 𝘁𝗵𝗶𝘀 𝗶𝘀 𝘄𝗵𝗮𝘁 𝘄𝗲 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻
From protein powders to shots, edamame & makhana bars and many more.
we design products that:
👉 𝗪𝗼𝗿𝗸 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗯𝗼𝗱𝘆 — 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗳𝗶𝗹𝗹 𝗶𝘁

🤔 𝗟𝗲𝘁’𝘀 𝗱𝗶𝘀𝗰𝘂𝘀𝘀
Do you track your daily protein intake?
Or still think protein = gym food?