Canadian Beef Cattle Check-Off

Your check-off at work and on your screen.

Producer investment is reaching consumers at scale through TV and video, building demand and keeping Canadian Beef top of mind, especially during the women's hockey playoffs.

Every view is powered by producers, with impact that comes back to the farm.

👉 Read more and go behind the scenes with Canadian hockey players Emerance Maschmeyer and Ella Shelton: https://canadabeef.ca/news/cb_newsletter_05-2026/en/?article=TV

Love Canadian Beef Beef Up Your Game with Canadian Beef

The Canadian Beef Check-Off Agency Scholarship is open, and it’s not your typical application. No long essays, no stacks of paperwork. Just a short video sharing your thoughts on how you can shape the future of the beef industry.

Whether you're studying agriculture or just passionate about where this industry is headed, this is your chance to speak up and get rewarded for it.

📅 Deadline: June 30
👉 Learn more + apply: https://www.cdnbeefcheckoff.ca/scholarship/

Tag someone who should throw their hat in the ring 👇

Scholarship Canadian Beef Cattle Check-Off

Why does national investment coordination matter? 👉 https://www.canadiancattlemen.ca/livestock/your-check-off-at-work-why-national-co-ordination-matters-more-than-ever/

Because when Canada’s beef industry is aligned, our check-off dollars go further: supporting stronger markets, better research, and a more unified voice with consumers.

This is a great breakdown of why that matters right now.

Canadian Beef Check-Off dollars that beef cattle producers allocate to research fund a variety of studies — from keeping cattle healthy and improving pasture productivity to boosting feed efficiency and ensuring high quality beef. This post is part of an ongoing series that highlights recent research results.

Results Are In—Updates on Improved Cattle Health and Feed Efficiency Canadian Beef Cattle Check-Off dollars that beef cattle producers allocate to research fund a variety of studies—from keeping cattle healthy and improving pasture productivity to boosting feed efficiency and ensuring high quality beef.

Every dollar invested through the national beef check-off carries an expectation from producers: that it delivers measurable value back to the industry. That expectation is why we have made return-on-investment analysis a core accountability tool, revisiting the question of value on a regular cycle and using the results to inform future decisions.

Beef Check-Off delivers 33:1 return for producers. https://vist.ly/4su6h

Discover how research funded by producers is driving real results across Canada’s beef industry from on-farm productivity to sustainability gains.

👉 Read more from Canadian Cattlemen: https://www.canadiancattlemen.ca/commentcolumns/your-check-off-at-work-research-driving-results-in-canadas-beef-industry/

Merry Christmas from the Board and Staff of the Canadian Beef Check-Off Agency

Thank you for being part of a diverse and forward-looking industry. Your collaboration and commitment make our work possible, and we look forward to continuing that momentum in 2026.

Please note that the Agency will be closed for the holidays from December 24 at noon and will be back on January 5 for business as usual.

Building demand for beef in Canada takes collaboration across the entire value chain, and the import levy plays a key role in that effort. Learn how Canada’s beef import levy helps strengthen demand, and keeps beef competitive at home on the plates of Canadians.

👉 Read more from Canadian Cattlemen: https://www.canadiancattlemen.ca/livestock/building-demand-together-the-impact-of-canadas-beef-import-levy/

Today we celebrate two very special people as they head into retirement: Mary Paziuk and Mike Guest.

Mary has been part of our Agency Board since 2019, and Mike has served on our Marketing Committee since 2019. Both have given their time, knowledge, and passion to support Canada’s beef industry, and we’re so grateful for everything they’ve done.

Thank you, Mary and Mike, for your dedication over the years. We will miss you both!

🚨 AGM – August 19 🚨
Join the Canadian Beef Check-Off Agency’s virtual Annual General Meeting; it's open to all stakeholders.

📅 Aug 19, 10am MDT / 1pm ADT
💻 Online: join from anywhere
🔗 cdnbeefcheckoff.ca/agm

Don’t miss the latest updates on your national check-off dollars.