Jazmin Sarai

Jazmin Saraï is 12! My bb tween ☺️
I have not been blessed with children of my own, so I have always thought of JS as my child and I have nurtured her for well over a decade.
She’s made many friends (and ruffled a few scented feathers lol ) but she’s bloomed with patience, diligence, hard work, perseverance, pure passion and a belief that scent culture helps us feel seen.

With everything going on in the world and homelands, it didn’t feel to right to celebrate. Some years are quieter than others and this one has been a challenge.

Thank you for sticking with me despite not being able to find my perfumes everywhere (ask the retailers; not me), thank you for understanding my vision, thank you for appreciating the nuances.

Please use code TWELVE from today through Sunday. If you were on my mailing list, you got first dibs. Whatever I have in stock is what I have and I will do my best to add more over the weekend.

Much love and gratitude,

Dana xo

Ps. Eid Mubarak, Nowruz Mubarak, happy Spring Equinox, happy Mother’s Day - sending you all peace and fruitful abundance 🌺✨

Slow mornings with Otis & Me ☕️

Black pepper, cardamom, rose, amyris, frankincense Somalia, ambrox and coffee grains.
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Gorgeous image by

Slow mornings with Otis & Me ☕️
Black pepper, cardamom, rose, amyris, frankincense Somalia, ambrox and coffee grains.

Gorgeous image by

Whoa 2025!
This was a testing year for many of us. A year of learning and shedding. LA went through it, for real.

Life continues to humble me in ways I couldn’t imagine.

This year, I managed to be out more, meet new people and bring more ideas to light.
I am so thankful to the people I have collaborated with this year; I believe personal connections, working with intention and integrity are the most important.

Thank you
Not only did I celebrate 11 years of Jazmin Saraï at her gorgeous space , we also worked on Fruitful together, her images are divine ✨

After several years, I released Fruitful and your words & impressions keep me going.

Thank you for giving me the chance to meet & teach so many wonderful scent enthusiasts and being able to share JS at Scent Fair! The indie perfume scene is like no other!
I am also so happy to have created work exploring myth of Allat for the Olfactory Story Lab and showcasing that alongside talented perfumers for Storycraft: Twelve Olfactory Narratives.

Thank you to my amazing new retailers and

I got to go back to Mtl and see my beloveds! Toronto too!
Shoutout for your friendship & real conversation 🌹

I went to NY to share JS at the wonderful and be with my love whose work and soul inspires me deeply.

has been a grounding presence since my health issues and working with her on Sansaar was truly special 🙏🏽

Lastly, I ended the year with markets at and my dears who continue to do the work for P*lestine. Thank you!

Grateful for life and health, and my loved ones. May this year be peaceful & fruitful for you all. As always, I couldn’t do it without you!

Dana 🌺

Whoa 2025!
This was a testing year for many of us. A year of learning and shedding.
Life continues to humble me in ways I couldn’t imagine.

This year, I managed to be out more, meet new people and bring more ideas to light.

I am so thankful to the people I have collaborated with this year; I believe personal connections, working with intention and integrity are the most important.

Thank you
Not only did I celebrate 11 years of Jazmin Saraï at her gorgeous space , we also worked on Fruitful together, her images are divine ✨

After several years, I released Fruitful and your words& impressions keep me going 🫶🏽

Thank you for giving me the chance to meet & teach so many wonderful scent enthusiasts and being able to share JS at Scent Fair! The indie perfume scene is like no other!

I am also so happy to have created work exploring myth for the Olfactory Story Lab and showcasing that alongside talented perfumers for Storycraft: Twelve Olfactory Narratives

Thank you to my amazing new retailers and 💕💕

I got to go back to Mtl and see my beloveds! Toronto too! Shoutout for your friendship 🫶🏽

I went to NY to share JS and be with my love whose work and soul inspires me deeply.

has been a grounding presence since my health issues and working with her on Sansaar was truly special 💕

Lastly, I ended the year with markets at and my dears who continue to do the work for P*lestine. Thank you!!

I’m grateful for life and health! May this new year be a peaceful and fruitful year for you all. As always, I wouldn’t be here without you!

Dana 🌺

Nothing but gratitude for this year!
I have my site restocked with what I have left.
I’ll be shipping everything this week, so you’ll have your goodies before the holidays 🙏🏽
Thank you for everything! I’m so glad I was healthy enough to do what I needed to do and be out more! I got to meet so many amazing souls ✨
iA if all works out, I’ll have more to share 🫶🏽
Time for a break! (and sweet yum yums 😋)
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Much love,
Dana xo

Join me this Sunday alongside some of LA’s truest and talented at Souk El Ahad​​​​​​​​
Hosted & created by one of my fav duos and the divine ​​​​​​​​
Proceeds from this event support P*lestine ​​​​​​​​
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It’s my last market of the year and I’m bringing everything I have! Excited to share space with you

Otis & Me is back in stock!
Thank you for your patience 😊️
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Amazing collage by

Last batch of the year of Fruitful is onsite!​​​​​​​​
I’ll have the rest with me at my holiday markets ☺️​​​​​​​​
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Stunning images by

LA!
Join me next Sunday for my first market of the season!
in Highland Park
10-4pm

Weekend inspiration and cultural lesson via & ​​​​​​​​
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“Along the Nile just south of Aswan, Egypt's Nubian villages are a vivid blend of culture, history, and architecture. Communities like Elephantine Island and Gharb Soheil are famous for their clay homes, bold colours, and intricate wall paintings that turn every street into a living gallery =​​​​​​​​
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The mudbrick houses feature dome-shaped roofs, or Nubian vaults, that trap cool air, combining function with striking design. Each home is hand-painted in vivid blues, reds, yellows, and whites, with geometric patterns, wildlife, and symbolic motifs that preserve traditions and tell the story of a people whose history spans thousands of years.”​​​​​​​​
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Photo: Getty Images, AXP Photography