TheLoft_HairEstablishment

Got that blond girl energy?

Let that out and let’s go blond(er).

Spring is the time that everyone wants to go lighter.

Let’s plan ahead and get the process started now!

Shoot us a DM and let’s get you scheduled in so you can be a blonde baddie in time for summer!!

Meet the Ladies…

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Who’s your hair babe?

Purple shampoo: friend, not daily staple.

Here’s how to use it and when to chill on it:

How to use purple shampoo:
• Use 1x a week (blondes, silvers, and highlighted babes)
• Apply to wet hair and massage in evenly
• Let it sit 1–5 minutes depending on how brassy you are
• Rinse well and always follow with a good conditioner

Pros:
✔ Neutralizes yellow and brassy tones
✔ Keeps blondes brighter between appointments
✔ Great for silvery or icy finishes
✔ Helps stretch time between toners

Cons:
✖ Overuse can make hair dull or slightly purple/gray
✖ Can be drying if used too often
✖ Not meant to replace regular shampoo
✖ Won’t “lighten” hair—only tone it

Bottom line: purple shampoo is a tool, not your everyday shampoo. Use it when you see warmth creeping in, then go back to your regular routine.

Balance = bright blonde