The Alexander & Co.

If you have a July birthday coming up or a groom getting ready for a summer wedding, cut the guesswork. Gift him the complete Barber Built collection. No fillers, no harsh chemicals—just professional-grade tools he’ll actually use every day. The ultimate grooming overhaul.

The sun takes a toll on your skin's moisture barrier. Don't skip the final step of your morning discipline just because it’s hot out. Lock in hydration and protect your skin all day with our plant-based, fast-absorbing moisturizer.

Chlorine, saltwater, and sweat will completely wreck your skin’s natural barrier if you let them sit. But washing them off with a harsh drugstore soap only dries you out further. Our Barber Built Body Wash uses targeted, plant-based cleansers to strip away the summer grime without stripping your skin’s natural moisture. While the moisturizer/aftershave seals the hydration in your skin: The ultimate daily reset.

Shaving over skin that’s been baking in the sun all day is a recipe for severe irritation. Your post-shave routine needs to put out the fire. Our plant-based Aftershave Balm is loaded with Aloe Barbadensis and Chamomile to instantly cool redness and soothe sun-stressed skin on contact. Don't just shave. Recover.

The standard doesn’t take a vacation. Whether it’s a weekend trip or a month on the road, leave the cheap hotel soap where it belongs. Pack the full Alexander & Co. system and bring your daily discipline with you.

Summer heat demands a different approach. Heavy, greasy creams only clog your pores when the temperature rises. We built The Alexander & Co. Moisturizer to deliver professional-grade hydration that absorbs instantly, leaving zero shine and zero residue. Lightweight performance. Heavy-hitting results.

The ultimate Father’s Day hand-off. He rarely puts himself first, which is exactly why you have to do it for him. The Alexander & Co. Grooming Box isn't just a gift; it’s a complete upgrade to his daily discipline. No harsh chemicals, no heavy residues—just Barber Built performance from the shower to the shave.

Ready for the reveal.

Father’s Day is this Sunday. If you haven’t figured out the gift yet, this is your play.

Take a look at his side of the sink. If it’s filled with generic drugstore splashes, harsh 3-in-1 washes, and greasy lotions, it’s time for an intervention. Give him a complete bathroom cabinet overhaul with The Alexander & Co. lineup.

From our cooling, plant-based Aftershave Balm to Pomades that hold all day but wash out with just water—these are the professional tools he actually needs for his daily reset.

Hit the link in our bio to shop the Father's Day collection.

Your morning routine shouldn’t be complicated, but it does need to be precise. We engineered The Alexander & Co. lineup to cover every step of your daily discipline with tools that actually perform.

Clean the slate. Instantly repair your skin’s moisture barrier with our plant-based Aftershave Balm. Lock in the look with a Pomade that holds all day but washes out completely clean. No fluff, no heavy residues—just a seamless, professional-grade setup.

Upgrade your sink side. Link in bio to build your routine.

The true test of a pomade isn't just how it holds at 8 AM. It's how it washes out at 10 PM.

Most heavy-hold products rely on cheap waxes and petroleum that take three washes to remove and still leave your pillowcase looking greasy. We built the Alexander & Co. Pomade to solve that exact problem at the chair.

Engineered for all-day control and a clean, natural finish—but formulated to rinse out completely with just water. You get professional-grade hold without the heavy, lingering residue.

Upgrade your styling tools. Link in bio to shop the Pomade.