Pura Vida Integral

ere was a strong need for an all-natural plant based protein supplement in the marketplace. “All of the protein supplements I could find were Whey or Soy based” ...notes company co-founder and fitness enthusiast George Prieto –

“And while many were considered terrific products, many people I spoke to had either lactose intolerance issues or simply did not want to ingest more heavy, slow digesting animal products”. “And I completely understood what they were saying” adds Prieto. For fitness centers and health industry suppliers who have long needed an alternative to whey based protein supplements, SunWarrior and Garden of Life offers a delicious and much healthier vegan option. And for a country like Colombia, with a rapidly expanding fitness consumer base, Pura Vida Integral just seemed to have the right products at the right time.

“We’re seeing the Medellin fitness movement explode before our very eyes”, notes Pilates trainer and health educator Alexandra Huisman. “Many Colombians are literally hungry for knowledge for alternatives to what is primarily a meat, beans and rice diet. “I encourage all my customers to make SunWarrior and Garden of Life products part of their regular routine” adds Huisman.. "Our growth has been amazing”.

“We are on very solid ground with our suppliers and anticipate moving to an exclusive status and earning the privilege of being the SOLE provider of these amazing products for the entire Colombian marketplace”. Pura Vida Integral plans to continue growing its base of customers already purchasing their unique alternative proteins and energy bars. Additionally, Pura Vida Integral expects to add 3-5 new products in Q3 and Q4 of 2014. “We have a very simple sales and marketing strategy with realistic growth expectations” says company co-founder George Prieto. “We are adding 2
– 3 new partners every week and want to be 100% sure that we can meet demand and keep our customers and their customers DELIGHTED with our products” adds Prieto.