U/1ST

Spaces where the brand takes shape.

Laconicum –– Madrid Store

U/1ST is a new way to understand makeup.
Skincare and color in one, smart makeup that does more with less.

Experience U/1ST at WOW Madrid
— Gran Vía and Serrano

Look closer.

No preset shade.
Only your skin & your identity

Apply it. It responds.

A lightweight layer that reacts instantly,
translating your skin into color.

Unpredictable. Impeccable.

The result is never identical.
Because it is yours alone.

It’s not a shade.
It’s your color code.

Smart You activates on contact,
adapting to your skin to create a color
that is uniquely yours.

Smart You | Your Code

You see skin, not makeup

A n**e that brings warmth and depth.
EVA defines without overpowering

Now available on our website

The EVA signature.

A creamy texture and deep hydration that melt into the lips,
creating a finish that speaks for itself.

A finish that feels unmistakably yours.

Discover EVA.

N**e Timeless
Ultra-hydrating
Renewing
Hyaluronic Acid


A statement of strength, captured in a single lipstick.

Introducing EVA.

A n**e that moves with you and feels like part of you. 
Color, care, and character in perfect balance.

Experience color beyond trends.
TIMELESS SIGNATURE