Earthy Nail Polish

💅 How Long Does Vegan Nail Polish Really Last?

One of the biggest myths about vegan nail polish? That it chips after a day or two.

The truth is, a high-quality vegan formula can last between 5 - 10 (Average 7 day) with the right application. And if you’re looking for even more wear, our Earthy Gel Lock System can extend your manicure between 10 and 14 days of beautiful colour and shine—all while being kinder to your nails.

*Top tips for a longer-lasting manicure:
*Start with clean, dry nails.
*Apply thin, even coats.
*Always finish with a quality top coat.
*Wear gloves for cleaning and washing up.
*Keep your cuticles hydrated with nail oil.

With Earthy Nail Polish, you don’t have to choose between performance and healthier beauty. Our plant-based, vegan formula delivers stunning colour while being a better choice for you and the planet. 🌍💚

Because beautiful nails should feel as good as they look.

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How Long Does Vegan Nail Polish Last? If you've recently made the switch to vegan nail polish — or you're thinking about it — one of the first questions you're probably asking is: will it last as long as the regular stuff? The short answer is yes. And with the right approach, possibly even longer. Let's break it down.What to Expect ...

The Leaping Bunny has a new look!

We’re proud to share that Earthy Nail Polish and Mother Nailture are approved for another year under the Cruelty Free International Approval Programme.

While the programme has a new name and logo, the rigorous cruelty-free standards behind the approval remain exactly the same.

✔ Independent auditing
✔ Supply chain verification
✔ Fixed cut-off dates
✔ Science-backed cruelty-free assurance

For us, this approval reflects our commitment to creating beautiful products without compromising our values.

Every bottle of Earthy Nail Polish and Mother Nailture is part of a kinder beauty future—one where compassion comes before cruelty.

Thank you for supporting brands that choose transparency, responsibility, and respect for animals. 💚

Swipe through to learn:
🌿 What’s changed
🌿 What hasn’t changed
🌿 Why cruelty-free certification matters
🌿 Consumer insights shaping the future of beauty
🌿 How your choices help create positive change

Beauty without animal testing.

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How to Strengthen Weak Nails Naturally: Embracing the Natural Nail Trend This Summer This summer, beauty trends are shifting away from heavy gel manicures and harsh nail treatments in favour of healthy, natural nails. More people are embracing a minimalist approach to nail care, focusing on nail health, nourishment, and subtle colour rather than covering damage with artificial enhan...

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Why the World Is Falling Back in Love With Natural Beauty A new era of beauty is here—and for the first time in a long time, it feels real.We’re watching beauty icons and industry insiders redefine what confidence actually looks like: Pamela Anderson stepping out makeup-free, embracing her natural glow. Sarah Jessica Parker proudly rejecting cosmetic t...

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Mermaid Manicures Are Set to Be Summer’s Biggest Nail Trend From shimmering finishes to ocean-inspired hues, mermaid manicures are already making waves as this summer’s must-have nail look. Inspired by iridescent seashells, sparkling waters, and soft pearlescent tones, the trend is all about luminous colour, glossy finishes, and an effortless touch of magi...

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Bare, Polished, and Conscious: The Shift to Natural Nails The glossy, chip-proof promise of gel manicures once felt like the pinnacle of nail beauty. But lately, there’s been a quiet shift—one that swaps UV lamps, harsh removal processes, and chemical-heavy formulas for something softer, slower, and far more conscious: natural nail care at home.This is...