Permanent Makeup Academy by Alex
LOVE 2 CREATE! Everything Permanent Makeup, for all tastes and styles. A training Academy that stands out by excellence and unlimited support �
Micropigmentation/Microblading and permanent tattooing are based on the same technology but different at the same time. The colouring used with the first methodology is done with natural organic pigments inserted beneath the epidermis (top layer of skin), into the dermal layer (second layer of skin), by needle micro insertion. Not to be confused with permanent tattooing, Micropigmentation is long-
04/09/2025
More than 8 years… since I’ve been doing Emma’s Brows and Lips tattoos (see them faded in the 2nd pic) 😍 We’ve been through different stages together, including laser removal of the previous brow tattoo and starting again a year ago. Her Lips have never needed any correction nor removal as I never over-saturated over the years (thank goodness 😜)
🙏🏻 Grateful for your trust over and over again ❤️
Brow Topup + Lips Topup with my fave the Hairstrokes line and lips was Raspberry + Soft Beige
01/09/2025
SHED YOUR FEARS, GROW SOME MUSCLES AND YOUR CONFIDENCE in this 5 days BOOTCAMP with me!
No more feeling nervous before tattooing Eyeliner! No more ‘sweating your bo***es out’ because you imagine migration or fidgety clients.
Join my EYELINER BOOTCAMP to finally feel confident in offering different styles of eyeliner tattoo!
💪🏻5 days schedule:
👉🏻Day 1
- Theory & practice
- Classic Eyeliner DEMO
👉🏻Day 2
- Lash Liners all day (3 models)
👉🏻Day 3
- Classic Eyeliner day (2 models)
👉🏻Day 4
- Shaded Eyeliner DEMO
- 1st Shaded Eyeliner model for you
👉🏻Day 5
- Shaded Eyeliner day (2 models)
You’ll learn:
- Multiple needles & different techniques
- Tips & Tricks from years of experience
- 7 models per student
Limited number of students, max 4
Want to do only Classic Eyeliner? No problem, join us for 3 days only. Already have experimented with Shaded Eyeliner but still have questions? Join us for the last 2 days
Prices:
5 days - £3800
3 days - £2700
2 days - £1900*
Prerequisites: it is sufficient to have experience with a tattooing machine for the 5 or 3 days options but
*must already have experience in tattooing eyeliner for the last 2 days option
📍CHELMSFORD, ESSEX
25/08/2025
Let’s not blame the inks… nor the lack of education in our industry (I mean finding the Vermilion is quite hard!) 👇🏻
Instead of making better choices, let’s all keep our fingers crossed 🤞🏻 that our clients NEVER dislike the colour nor that they ever change their minds. They’d be crazy to ever want it removed, right?
But when and if they do… let’s keep everything crossed that we made the right choices for them and they won’t have to walk around with yellow lips (apologies to the famous Titanium Dioxide for not giving it the credit - after all, without it the Yellow wouldn’t be so shiny and sparkly ✨)
Meanwhile, here I am waiting for a time when PMU Artists stop over-lining, stop over-saturating or create whatever colours they think are trendy in the name or ‘art’. I don’t know how much longer I can keep the faith going 😐
‘When you’ll start offering laser removal, when you’ll see all the desperation, you’ll understand the frustration’
P.S: hoping my message comes across exactly as it was intended
Alex
24/08/2025
Swipe right 👉🏻 it’s self-explanatory
Why IRON OXIDE ORANGE? 🟠 Because of pigment density and molecular weight & size
Inks:
Machine: Bishop Packer 4.2
Needles: 1RL + 5MGC
Use code ALEX10
18/08/2025
In a world of Hyper-Realism, many clients still want Minima & Classic. While the HP trend is beautiful, not everyone wants very big, bushy & busy brows and that’s OK with me
Hyper-Realistic tattooed brows is not for everyone and that’s OK
We still need to be able to technically create hair strokes that heal and fade away nicely, no matter the style of the pattern. Different saturations for different inks and skin types & ages 🤌🏻
🛠️ Know your tools! Join me at Conference for a 2:30h Hands-on Masterclass on Day 1 of the event when I’ll unlock all the mysteries of hair strokes!!! An event you won’t forget ❤️
24/07/2025
‘If you think education is expensive, wait until you see how much ignorance costs’ I didn’t say this but it’s so true 👇🏻
I get it… you’ve already paid £2500 or £7000 but you realise you are:
😭 not confident in using your laser
😭 don’t understand how to control its output power
😭 always applying the same ‘formula’ of fluence & frequency without knowing how to personalise the treatment
😭 don’t understand why colours ‘shift’
😭 YOU HAVE SO MANY ????? and no answers
I’m not here to ‘excuse’ my class prices. I’ve always been more expensive than most educators because in my opinion knowledge & experience should be invaluable. Plus, with me you get:
🎙️no gatekeeping
🎙️no hidden costs
🎙️a mentor for life
I recently asked my students on my Laser Support FB group why they don’t ask me many questions. Well, not as many as I see on other groups. And their reply was: ‘Alex, you taught us so well we don’t have many questions’ 🥹 That’s what it’s about!
Your success is my success.
Hurry to sign up for this Advanced Laser Class, I don’t do them often. Only a couple of time a year ⏳
15/07/2025
Changing the Laser Industry one result at a time💁🏻♀️ Learn LASER TATTOO REMOVAL from the one who’s been showing the industry that lasering lip tattoos is possible!
Case study:
NEUTRALISATION GONE WRONG
• Lips with melanin
• inconsistent saturation / blending
• deep implantation in certain areas
• client unhappy with the brightness of the colour and how it had faded 3 years later
RISKS:
⚠️ neutralisation colours contain a lot of Titanium Dioxide which could darken after laser
⚠️ lips with melanin could react aggressively to laser removal = trauma
⚠️ white looking lips in the form of residual titanium after the red is removed
GOAL: to reduce the brightness of the colour to something more acceptable for my client but not remove too much red to avoid the lips looking too white
First 2 are risks only when you don’t understand how to control the laser or when you have limited knowledge on pigments chemistry
The last risk is VALID for all lip colours that have a high % of WHITE content. If only more Artists would understand this once and for all😒 If it looks milky or pastel before being tattooed in the skin, how do you expect it will look years down the line
RESULT: one removal and we already saw a more acceptable colour. We did one more with less targeted areas this time. Happy clients, happy me 🥰
JOIN my team of FADEINK Laser Specialists ⚡️⚡️⚡️ For details about my Beginner or Advanced LASER class comment below 👇🏻 or slide in my DMs
14/07/2025
EYELINER TATTOO REMOVAL FAQs👇🏻
Q. DOES THE OCCULAR SHIELD HURT?
It depends on how the client collaborates with us. If you squint and squeeze your eyes shut then it might feel more uncomfortable than it should. But 99% of clients say the shield doesn’t hurt, it just feels uncomfortable, weird or claustrophobic 👀
Q. DOES THE LASER REMOVAL HURT?
Yes. No point to sugarcoat it, honesty is my policy. Do you simply hate your eyeliner tattoo? Then it’s worth it! It’s super quick
Q. WILL I BE ABLE TO DRIVE AFTER?
Yes. There will be swelling and/or redness but typically the inflammation gets worse as the hours go by. Next day morning it will be worse so you should be fine to drive after. Can you ask someone to drive you? That would be ideal 🚕
Q. WHAT SHOULD I AVOID?
Before: no lash extensions, no contacts, no lash serums (discontinue one month prior)
After: hot & steamy environments, no contacts for a few days, lash extensions for a week
WANT TO LEARN?
If you’re thinking of learning Laser Tattoo Removal - I include Eyeliner removal in my beginner classes alongside Lips removal, Brows and Body Tattoos
If you’re a Laser Tech and don’t already offer Eyeliner removal you’re missing out!!! It’s satisfying, rewarding, and actually very easy to do (you’ll sweat 💦 a round of scrubs on your first one but after that you’ll be flying ☺️) - JOIN my next ADVANCED LASER CLASS in October and I promise you’ll leave super confident in eyeliner removal
Are you a client thinking about removing your eyeliner tattoo? Don’t hesitate! It’s super quick, it’ll be done before you know it 🫶🏻
07/07/2025
PMU TRENDS 🎙️
We have ‘evolved’ from an era when there was very little information shared 🤐to NOW, an era when it’s TRENDY to share 📢 Is it genuine or is it a popularity contest?
Maybe it’s too much? Too conflicting and confusing? Which one should you trust? Which trend is worth jumping on? Which is the absolute truth?
Join and I tomorrow evening for an honest, totally based on facts and experience chat about current trends & fails. See you all tomorrow at 6:30pm LIVE on IG 💋
You’re going to like this one
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19A High Street
Chelmsford
CM11BE
Opening Hours
| Thursday | 10am - 6pm |
| Friday | 9am - 6pm |
| Saturday | 9am - 6pm |
