RUM Beauty

Friday Freebie day.
The first 50 people who buy our mascara in Taxi (black) will get something extra thrown into their order.
Small gold objects made from chains, charms and collected pieces. Made by Co-Founder,

First come, first served.

Something is landing in Chelsea, London next week.
From 18th May - 4th June, RUM arrives at Peter Jones as part of an ongoing series of pop-ups across Britain. This time it’s during Chelsea Flower Show!

Think flower markets at 6am, wet pavements and black mascara! London in spring pretending it has itself together.

With thanks to The Beauty Concierge powered by & for having us.

- from Monday!

The RUM Wrap Party in Taxi (black) mascara is life-proof.

The next one’s coming in a different mood and will be with us soon!

Tubing mascara that lasts longer than your nightclub stamp.

For anyone still aggressively scrubbing mascara off with micellar water and regret.
This is your sign to switch to tubing mascara.
Warm water.
A little pressure.
Gone in seconds.

Photo by .st

A few things we’re into right now.

A tubing mascara that does the job and leaves you alone.

Backseat application.
That’s tubing mascara.

We made a mascara that doesn’t care what the weather’s doing.