Beautifeye

🎨 46 COLOURS. ENDLESS POSSIBILITIES. 🎨

From bold brights to soft pastels, Directions Hair Dye gives you 46 iconic shades to express your style your way 💙

✨ Semi-permanent
✨ Vegan & cruelty-free
✨ Loved worldwide
✨ Perfect for bold, creative colour

Shop the full Directions range online now 👇
👉 https://www.beautifeye.co.uk/other-products/directions-hair-dye/

Choose Directions.
Bold colour, long-lasting results and a shade for every mood 🎨

With 46 semi-permanent colours, Directions lets you express yourself exactly how you want — whether that’s subtle, bright or full-on statement hair.

Made in Britain. Loved worldwide.
Which colour would you choose? 👀👇

https://www.beautifeye.co.uk/other-products/directions-hair-dye/

Directions Hair Dye – Full Range | Semi-Permanent Colours & Kits Shop the complete Directions Hair Dye range at Beautifeye. Semi-permanent colours, accessories, shampoos, conditioners and lightening kits. Vegan, cruelty-free and UK-made. Fast UK delivery.

NEW Directions “Rich Naturals” Collection Now Live at Beautifeye!

Say hello to the newest launch from Directions Hair Colour — eight beautifully crafted Rich Naturals shades, designed for anyone who wants depth, shine, and a more refined take on alternative hair colour.

These shades are still vegan-friendly, cruelty-free, and conditioning… but with a softer, more wearable vibe that suits everyday looks, blended tone-on-tone styles, and natural warmth.

🌿 Meet the shades:
✨ Onyx – The deepest, glossiest black with a mirror-like finish.
✨ Black Amethyst – Dark, sleek, with an aubergine twist.
✨ Bloodstone – A smouldering deep brown with hidden red warmth.
✨ Brown Jasper – Rich mahogany with multi-dimensional shine.
✨ Bronzite – A classy brunette with bronze undertones.
✨ Amberwood – Warm copper with an ember-like glow.
✨ Sunstone – A bright, sparkling copper with earthy tones.
✨ Fire Opal – A molten, soft spiced copper full of life.

These colours have been formulated to give smoother coverage, softer hair, and an ultra-natural finish — perfect if you want something toned down, grown-up, or effortlessly glossy.

💛 Why we love them:

Conditioning formula

Bold colour without being too loud

Flattering on lighter and pre-lightened hair

Fresh new tones that work beautifully with modern styles

100% vegan & cruelty-free

🎨 Whether you’re refreshing your colour or trying something more natural this season, the Rich Naturals collection is the perfect way to shift into warmer, softer tones without losing that Directions edge.

📦 Available now at Beautifeye — UK-based, fast delivery, and the full new range in stock.

👇 Shop the collection today!
https://www.beautifeye.co.uk/directions-hair-dye

Directions Hair Dye – Full Range | Semi-Permanent Colours & Kits Shop the complete Directions Hair Dye range at Beautifeye. Semi-permanent colours, accessories, shampoos, conditioners and lightening kits. Vegan, cruelty-free and UK-made. Fast UK delivery.

🎃 Get the killer look this Halloween! 👀
These ColourVUE 1 Day Red Block Contact Lenses are perfect for creating creepy, dramatic styles — just like this one! 🔥

🩸 Buy 2, Get 3rd Free on all lenses across our site!
👉 Grab yours here: https://www.beautifeye.co.uk/halloween-contact-lenses/1-day-use-red-block-coloured-contact-lenses-detail

🌈 Ready to switch up your hair colour?

Check out our latest TikTok showing off the bold, stunning results you can get with Directions Hair Dye! 💜💙

🔥 Long-lasting colour
🧴 Easy to apply at home
🎨 46 stunning shades to choose from

Shop now at 👉 beautifeye.co.uk/other-products/directions-hair-dye

Which colour are you going for next? 👇



https://vm.tiktok.com/ZNdBLXPnw/

TikTok · Beautifeye Check out Beautifeye’s video.

Directions Hair Colour – Now with Bold New Packaging for 2025

The iconic Directions Hair Colour range has just had a refresh — and it looks better than ever. Their 2025 packaging update brings a sleek new design to all your favourite shades while staying true to what makes Directions so legendary.

You’ll spot the changes instantly: bold new labelling, a cleaner look, and packaging that feels modern without losing the creative energy at the heart of the brand.

Same trusted formula – just dressed in new colours.
Directions may look different on the outside, but inside, it’s still the rich, semi-permanent hair dye that artists, stylists, and hair colour lovers swear by.

🛒 Explore the full updated range of Directions Hair Dye here »
https://www.beautifeye.co.uk/other-products/directions-hair-dye/

Top 5 Bestselling Directions Shades (2025)

1. 🔥 Flamingo Pink
A vivid magenta that pops on light or pre-lightened hair. Great for creative blends or bold all-over colour.
🛒 Shop Flamingo Pink
https://www.beautifeye.co.uk/flamingo-pink-directions-semi-permanent-hair-dye-by-la-riche-detail

2. 💜 Violet
Deep and dreamy, this purple is perfect for those who want richness with a hint of mystery.
🛒 Shop Violet
https://www.beautifeye.co.uk/violet-directions-semi-permanent-hair-dye-by-la-riche-detail

3. 💙 Turquoise
Bright, tropical, and impossible to ignore. A go-to for summer vibes and bold streaks.
🛒 Shop Turquoise
https://www.beautifeye.co.uk/turquoise-directions-semi-permanent-hair-dye-by-la-riche-detail

4. 🖤 Ebony
Classic, dark, and dramatic. Ideal for anyone going for a sharp, monochrome look or mixing darker tones.
🛒 Shop Ebony
https://www.beautifeye.co.uk/ebony-directions-semi-permanent-hair-dye-by-la-riche-detail

5. 💚 Apple Green
A bold green with great payoff on bleached hair. Works well with yellow, blue, or even pink combos.
🛒 Shop Apple Green
https://www.beautifeye.co.uk/apple-green-directions-semi-permanent-hair-dye-by-la-riche-detail

✨ NEW: ColourVUE Raya Contact Lenses – The Perfect Blend of Style & Comfort! 👁💫

Looking for natural yet stunning coloured contact lenses? The ColourVUE Raya range is here! Featuring breathable, comfortable, and beautifully blended lenses, they’re designed to enhance your natural eye colour while keeping your eyes feeling fresh all day. 🌿👀

💎 Why You'll Love Raya Lenses:
✔ Subtle outer ring enhancement for bigger, brighter eyes 👁
✔ Harmonious two-tone colour blends for a natural & captivating look 🎨
✔ Breathable & comfortable for all-day wear ☁
✔ Perfect for light & dark eyes ✨

👉 Find out which shade suits you best! Read the full guide & shop now: https://www.beautifeye.co.uk/gb/blogs/the-colourvue-raya-contact-lenses-enhance-your-natural-beauty-n15

💬 Which colour would you choose? Let us know in the comments! ⬇

Wow, now that is some seriously pink hair!
Great job Colour Pop
Check out all our Directions pink dyes here -

https://www.beautifeye.co.uk/other-products/directions-hair-dye/

Colour Pop Beautifeye

Discover the Best Blue Contact Lenses! 💙✨

Want to transform your eye color with stunning blue contact lenses? Whether you're looking for a natural enhancement or a bold, vibrant look, we've got you covered!

👁️ Explore top-rated lenses from ColourVUE & Freshlady
🔹 Perfect for light & dark eyes
🔹 Comfortable & high-quality designs
🔹 Available in natural, icy, and vibrant blues

Read our ultimate guide and find your perfect pair today! 🔗👇
👉 https://www.beautifeye.co.uk/gb/blogs/the-ultimate-guide-to-blue-contact-lenses-find-your-perfect-shade-n14

💬 Let us know—what’s your favorite shade of blue? 💙

Beautifeye Discover the best blue contact lenses for a natural or bold look. Shop top-rated Freshlady and ColourVUE lenses for light and dark eyes. Find your perfect shade today at Beautifeye!

🌙✨ Step into the spotlight with these mesmerizing Moonlight Grey contact lenses from Freshlady! Perfect for transforming your look with a touch of elegance and mystery. 💎

📢 Special Offer: Get 3 for 2 on ALL contact lenses! Mix and match your favorites to create endless stunning styles. 💕

🔥 Don’t miss out! Elevate your beauty game and shop now at www.beautifeye.co.uk