Lashed By Latifah
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ππππππ|πππππ| πππππ πππππππππ|ππππππππ
π₯ 5 Things I Wish I Knew Before Becoming a Lash Artist
1. Charge Your Worth Sooner
When I first started, I thought charging less would attract more clients. What actually happened was I worked longer hours for less money and attracted clients who didnβt value my skills.
I wish I had understood that pricing isnβt just about lashesβitβs about your time, expertise, products, experience and the results you deliver. The right clients will pay for quality.
2. Invest In Education Early
The courses, mentors and training I invested in helped me grow so much faster than trying to figure everything out myself.
Education isnβt an expenseβitβs an investment. Every skill Iβve learned has helped me improve my results, build confidence and increase my income.
3. Focus On Retention, Not Just Full Sets
I used to think getting new clients was the goal. Now I know that keeping clients is what builds a successful business.
A beautiful full set means nothing if your clients arenβt returning. Retention, client experience and aftercare are what create loyal clients who come back month after month.
4. Build Your Personal Brand From Day One
People donβt just buy treatmentsβthey buy into people.
I wish I had shown my face more, shared my journey and built my personal brand sooner. Clients want to know whoβs behind the business, and future students want to learn from someone they trust.
Your personal brand can open doors that your services alone cannot.
5. Consistency Beats Perfection
I spent too much time waiting for the perfect logo, perfect content, perfect photos and perfect timing.
The truth is, consistency wins every time.
Showing up regularly, improving as you go and staying committed will take you further than perfection ever will.
β¨ If youβre just starting your beauty journey, remember that everyone starts somewhere. Keep learning, keep showing up and trust the process.
Summer training courses are launching soon and I canβt wait to help the next generation of artists build their confidence and skills.
DM βACADEMYβ and Iβll send you the details first π€
12/06/2026
Your next skill could be your next income stream. β¨
At By Latifah Academy, we offer accredited training designed to help you build confidence, master in-demand treatments, and grow your beauty business.
From Russian Lashes and Lash Lifts to Brows, Lamination, and Teeth Whitening β thereβs a course for every stage of your journey.
Ready to invest in yourself? π€
DM βACADEMYβ for course information and upcoming dates.
08/06/2026
Spent the most amazing week celebrating my birthday with Pilates and Italian food π₯° grateful for 25.
All appointments are back to normal this week. Use the link in my bio to book. Canβt wait to catch up with you all soon!π₯°π€
13/05/2026
One woman. Two businesses. Three personalities π¦ππ ππΎββοΈ
12/05/2026
Korean Lash Liftπ
If youβre looking for something low-maintenance but with character, this service is the one for you.
Link in bio to book an appointment
Let Her Cookπ₯π£
Link in bio
03/05/2026
10/10 brows and lashes for a 10/10 client π₯
Service: Lami Sculpt & Korean Lash Lift
Limited Slots for May- Link in Bio
30/04/2026
Lashes that match your energy>>>
26/04/2026
Lash Analysis: Ep 2π€
This is actually a throwback from 2024. I loved doing this setπ₯Ή
Letβs talk about why a Lash Analysis is the most important part of your appointment. π§¬β¨
I call this one βgravity- defyingββ¦
Working with downturned almond eyes is all about the re-direction. If we follow the natural lash line with long extensions at the end, we accidentally create a βdroop.β
To open these beauties up, I used a Squirrel Mapping:
The Lift: Concentrated the longest lengths right under the brow arch to pull the eye βopen.β
The Curl: Swapped to a sharp D-curl for a softer curl on the outer corners to lift the natural downward slope.
The Taper: Dropped the length significantly at the very outer edge to keep the look light and airy.
The result? An instant βeye-liftβ without the surgery. πβ Just 100% custom lash artistry.
A one-size-fits-all approach doesnβt exist here. Ready for a set designed just for you? Link in bio to book! π₯
18/04/2026
BIG T, not the little one!π₯ π
Iβm so proud to announce that for the second year running, my business has received a Highly Recommended Award. This marks our third award in four years, alongside nearly 300 five-star reviews! π€©
To my clients: you are the heart of everything I do. Thank you for your continued support and for trusting me with your business. I couldnβt have done this without you. And there is more to come. Love you all! π₯Ήβ€οΈ
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Website
Address
Beckett Road
Doncaster
DN24AD
Opening Hours
| Tuesday | 10am - 7pm |
| Wednesday | 10am - 7pm |
| Thursday | 10am - 7pm |
| Friday | 10am - 7pm |
| Saturday | 9am - 4pm |
