Hair by Alison Jarvis

We decided to low light for winter, we used Innersense colour purity as a demi, so if we decide to lighten for summer we haven't committed to a permanent colour.

Placement with purpose ✨ isn’t about adding more color, it’s about adding the right color in the right places. Every highlight is intentional, designed to enhance the cut, flatter the face, and create natural-looking dimension that grows out beautifully. When color follows shape and light, the result isn’t just hair color… it’s custom, elevated, and made for you. 💫

Products used 🌿
innersense pure brilliance lightner
color purity 7G

The Innersense Highlift Series is designed for guests who want to go lighter while still protecting the health of their hair and scalp. Unlike traditional high-lift colour, these formulas are made without ammonia, PPD, PTD, or resorcinol common irritants that can cause dryness or sensitivity. Instead, Innersense uses a clean, low-tox system that lifts the hair gently while controlling unwanted warmth, giving brighter, cleaner blondes with much less stress on the hair. This means you can achieve beautiful lift, shine, and longevity in your colour while keeping your hair’s integrity intact. It’s a great option for anyone with a sensitive scalp, damaged hair, or anyone wanting a cleaner, kinder approach to going lighter.



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Holistic Consultation: Clarity in Colour Language

Let’s talk about one of the most common buzzwords in colour — “ashy.” 👀

In a holistic consultation, we go beyond labels like ashy, warm, or neutral. Instead, we look at the whole picture — your natural pigment, underlying tone, hair health, and how colour complements your energy and lifestyle.

When working with Color Purity, I focus on colour integrity and scalp wellness. The clean, ammonia-free formulation supports the hair’s natural structure, allowing true tone to shine through without harsh correction. 🌿

So when we describe a shade as “ashy,” we’re really talking about cool-toned reflections — balancing warmth while maintaining dimension and vitality.

Education and intention create results that are not only beautiful, but balanced — from root to spirit. 💫

A good consultation is key to a great hair service, some guests use buzz words like ashy, platinum without fully understanding what these words mean, its our job to fully explain and listen to understand what our guest is wanting to achieve, and keeping it real with them.

✨ Toning down that summer sun-kissed blonde with a touch of depth + dimension 🌙 Using Innersense Organic Beauty Clean Color to keep it clean, kind, and oh-so-dimensional 💛

Day 2 London with innersense TTT.

Pure lightening class, hosted by and

So much great information shared, I feel so inspired.

Innersense colour purity, is such a beautiful colour line to work with, and always delivers great results, amazing shine, coverage everything you want from a colour line, without the harsh, health damaging chemicals.

Day one of Innersense train the trainer, in London.
From starting our day with a guided meditation from to being inspired by and , all things colour purity education, to ending our day with dinner & a sound bath, thanks , every part of the day was well thought out and so enjoyable and informative, I'm so excited to share the curriculum and my passion for all things innersense,and clean beauty.

The energy when we all get together fills my heart ❤️

Wouldn't be possible if and hadn't pursued the idea of clean beauty over 20yrs ago, thank you for truly being leaders in developing a clean hair care & colour line, with people, hair, planet at the forefront of all you do 💫

✨ My guest wanted to lean into a deeper, richer brunette, but without losing that touch of radiance. I added dimension and depth through the mids and ends while keeping brightness around the face and a gentle scattering of lightness throughout to blur her natural highlights as they grow in.

🌿 For this transformation, I used Innersense Color Purity a plant-powered color system that not only delivers beautiful, balanced tones but also nurtures the hair and scalp. What I love about Color Purity is that it’s:

Ammonia-free & clean: gentle on sensitive scalps, with no harsh smell.

Plant-enriched: infused with nourishing botanicals to help keep hair soft, shiny, and healthy-looking.

Low-tox & sustainable: created with eco-conscious ingredients, kinder to both hair and environment.

Long-lasting vibrancy: rich pigments that give depth while still looking natural and light-reflective.

The result is hair that feels just as good as it looks — glossy, dimensional, and effortlessly wearable. ✨

My guest wanted to blur some natural highlights (greys) and some sun lightener ends, we added lowlights and a few highlights the give a more even, low maintenance hair colour.

we used Innersense colour purity customisable colours, to achieve this gorgeous after.

Clean, Gentle Formulation

Free from harsh chemicals like ammonia, PPD (para-phenylenediamine), PTD, resorcinol, parabens, fragrances, mineral oil, phthalates, EDTA, SLS/SLES, and cocamidopropyl betaine.

Uses innovative 2MD dye chemistry to reduce sensitizing potential compared to traditional dyes.

Ammonia- and fragrance free so there are no strong fumes during application.

Giving the guest & stylist a fumes free experience.

✨ Curls refreshed & color elevated ✨
We gave these beautiful curls a shape-enhancing cut for more body, bounce, and definition 💇🏽‍♀️✨
Then we personalized the color with a seamless blend of highlights, lowlights, and an all-over demi — using Color Purity by Innocence for clean, organic, ammonia-free color that blurs greys while keeping the hair healthy and radiant 🌿💫
Custom color, clean ingredients, and curls that shine 🙌🏼