Model Standards

The key here: educate, don’t intimidate🤍📢

Expertise isn’t just about what you know, it’s about HOW you communicate it⬇️

The words you choose shape the entire client experience. When your communication is thoughtful, educational, and supportive, clients feel more confident, trust your recommendations, and are more likely to stay consistent with their treatment plan. It’s these small shifts in language that turn one-off appointments into long-term client relationships.

If you’re ready to elevate your consultations, strengthen your client experience, and grow a skincare business that people genuinely trust, this is exactly what we teach!!

Comment “ESTI” below to secure your tickets to our BIGGEST EVENT YET this November!!!🤩🫧✨

A sprinkle of optimism this Saturday eve for you🍯 it’s the last slide for me🤭💕🌟🧚🏻💅🏼

Moving frames vs still frames🎞️📸 Why you need BOTH in your content strategy…

One of the biggest mistakes I see when helping skin professionals grow their business is not making the most of the content opportunities they ALREADY have. When you’re filming a client (with permission), think about capturing both moving frames and still frames. Why??⬇️

📽️ Moving frames bring your content to life.
They show the experience, the treatment process, your technique, your attention to detail, and the journey your client goes through (perfect for reels).

🤳🏼 Still frames create the moments people stop on.
They’re perfect for showcasing results, close-ups, skin texture, your workspace, products, and the details that build trust with your audience (ideal for carousel posts).

This doesn’t mean making content complicated or turning every appointment into a full production. It simply means being intentional with the time you already have. Take a few extra seconds to capture different angles, different moments, and different formats. One client appointment could create:

A Reel, a before and after, an educational post, a story sequence, future marketing content🌟📝 Content is a skill, and learning how to capture your work properly is just as important as the treatment itself. Use the moments you already have, capture them intentionally, and let your content work for you. ✨

If you need help developing your business, growing your confidence, and scaling your brand, we are hosting the biggest event for skin professionals in the UK this November🥹!!! Comment ‘ESTI’ and I’ll send over how you can get your ticket to our unmissable event!!!🎟️🤩🫧🤍

Some letters are meant to be unread😌✉️

Not because they aren’t true, but because some words are only ours to remember. Here are the letters I’ve never sent📝🌟🩶

Some letters are meant to be unread✉️

Not because they aren’t true, but because some words are only ours to remember. Here are the letters I’ve never sent📝🌟🩶

Congratulations angel👏🏻🎓🥳🥇🎉🍾🎈🌟🎊🥂

Say it with me: it’s better to try and fail instead of spending forever wondering what would have happened if you had :)) # # #

It’s just not in the budget I’m afraid🥲❌💳✨ # # #

with love to all the divas out there 😚🎀🌟🩰xx