naedlae

Packing an order for one of the salons.

Now in 13 salons and counting, which is amazing.

It’s great knowing it’s being used in professional salons, where clients can experience how it feels, how it works in their hair, and be shown how to use it properly.

When I send orders out, I try to keep everything as low impact as possible.

The boxes are made from 70% recycled material.
Paper tape instead of plastic.
Recycled paper cushioning to protect each bottle.
The bottles are made from 45% recycled glass.
Even the bags are made from recycled materials.

Everything in this box can be recycled, with sustainability in mind.

Cheers, Ricky

A closer look at the Foundation Spray.

It is a light leave in conditioner that fits easily into your routine. Just a few sprays before styling and the hair feels softer and easier to work with.

Over time it helps support the condition of your hair with ingredients like wild nettle extract, vegan keratin and olive squalane.

Cheers,
Ricky 💚

A little introduction if you are new here.

I’m Ricky, a professional hairdresser with over 20 years experience in the industry.

Frustrated that many so-called natural hair products still contain unnecessary synthetics, I studied natural hair care formulation for over three years and then spent more than two years researching and developing my first product.

I formulate, manufacture and package everything myself.

I’m proud to now have Naedlae is currently stocked in 13 salons and counting. You can order the Foundation Spray online or check the stockists page to see which professional salon is closest to you.

Cheers,
Ricky

I recently sat down with Olivia at Glasshouse to talk about Naedlae and the journey so far.

Glasshouse has been really supportive and stock Foundation Spray both in salon and online, which genuinely means a lot as an independent brand.

It was good to step back and talk about where it started and why it matters where your product sits.

You can read the full interview via the link in my profile.

Cheers,
Ricky

I’ve been a little quiet here recently.

Behind the scenes I’ve been working on something new. It’s just me building this, so I split my time between developing products and looking after my clients in the hair studio. On product days I’m fully in the studio testing, adjusting and refining. On client days I’m completely focused on the chair.

I’ve been playing with ingredients I haven’t really used before, experimenting with different percentages and seeing how that changes the feel, the finish and even the scent. The texture is starting to feel right. The smell is honestly great.

I’m not fully there yet, but I’m getting closer. Slowly refining it, batch by batch. I’m looking forward to sharing more with you soon.

This is where it starts.

Before the bottle.
Before the studio.
Before it reaches your hands.

Wild nettle from a small biodynamic vineyard in Kent.
Picked by hand.

Everything begins here.

I wanted to create something I would genuinely use on every client, every day.

Foundation Spray is the first thing I reach for before I start a cut. It works as a prep spray and a leave in conditioner, helping the hair feel easier to work with and more controlled without loading it with product.

Skin fade here, but this is the same routine I use across all hair types. Professional use, simplified for everyday hair.

In Norwich.

We have spent a lot of time here over the years on family breaks, so it is a place I know quite well.

There is also a really good mix of independent, eco conscious salons and studios, which is why I've come back to drop off the Foundation Spray.

I prefer doing this part in person. Getting out on the road, meeting people properly, and leaving full sample so they can take their time with it, with the booklet to hand.

Cheers,
Ricky 💚