ASHE London

When I launched ASHE, my youngest son was just two weeks old. I had no idea what the journey ahead would look like - just a belief that bold, vegan, cruelty-free colours could tell stories, celebrate women, and bring a little activism to beauty.
I’m so proud of what we’ve built. From our first bottle to seeing ASHE featured in publications like Cosmopolitan, Glamour, and Marie Claire and loved by so many of you, this brand has meant the world to me. But as any founder (and parent) knows - you can’t do everything, all the time. And right now, it’s time to pause.

ASHE London will be taking a break.

The shop will stay open for one more month before closing, so if there’s a shade you’ve loved or wanted to try, now’s the time.

To everyone who’s supported, shared, shopped, or believed in ASHE... thank you. You’ve made this journey unforgettable.

To the other incredible Black female founders building, creating and inspiring every day - I see you, and I’m so proud to be part of this community.

, , , And Nicole - thank you for championing us all.

Maybe ASHE will return one day, in another shape or form. For now, it’s a moment to rest, reflect, and make space for what’s next.

Love always,
Ashleigh x

A moment for *Ashbourne 🍂*

A warm burnt orange inspired by Seville in autumn and the striking contrasts of coal-streaked skies — a colour that captures strength and ingenuity.

Named after Alexander P. Ashbourne who invented a method of refining coconut oil that’s still in use today.

For those who find beauty in simplicity : Sadie 🤍

A soft grey inspired by earth’s quiet power, from basalt rock to cushion bush.

Named after Sadie Tanner Mossell Alexander, a woman who turned barriers into milestones.

Ashe London | winter nails | grey nail | short nails

Our holiday gift guide for the homebody ✨

1. Glazing Pro-Collagen Milk
2. Bottom Up Foot Cream
3. Dolores nail colour
4. Masks
5. Brightening & Clearing Serum

Our favourite kind of tree 🎄💅🏾

Christmas nails | winter nails

Our holiday gift guide for the bookworm ✨

1. *mSadie nail colour
2. Cuddle up with Phillis Wheatley’s complete writings
3. .studio Christmas mug
4. bag

Holiday gift guide | Christmas nails | Holiday nails

Chipping, peeling, or dull nails this time of year? 🥲

You’re not alone…winter air and indoor heating pull moisture from your nails and cuticles, leaving them weaker and more prone to breakage.

The fix isn’t just another layer of polish : it’s hydration and protection.

Daily cuticle oil, hand cream after washing, and polish that strengthens instead of stripping. 🤍

Our nail colours are anything but ordinary… each one is named after a global change maker who’s inspired us. 💅🏾

Ashe London nails | luxury nail polish | clean beauty nails | modern manicure | autumn nail trends | fall nail colours

There’s a reason we’re drawn to warm, golden tones this time of year… they mirror the glow of autumn itself.

As the light softens and the days grow cooler, these hues bring balance, warmth, and a sense of comfort to everything they touch. 🍂✨

Ashe London nails | luxury nail polish | clean beauty nails | modern manicure | autumn nail trends | fall nail colours

Our ASHE nail colours are *one of a kind.*

Each shade is carefully crafted to bring a touch of luxury to your manicure. Think bold, timeless, and uniquely you. 🫶🏾

Some of our fav nail colours this holiday season ❤️

💅🏾