Lucent Hair & Makeup by Alice Maria
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Hi, I'm Alice! I’m a professional hair and makeup artist based in South Croydon, London.
Your trusted 5⭐ hair & makeup team, bringing an inclusive & calm approach ✨
Soft, natural glam that's never heavy or overdone
London | UK | Destination
Weddings | Events | Shoots | Education
IG: @lucenthairandmakeup I am passionate about helping people to look and feel like the best version of themselves by creating effortlessly elegant and beautiful hair and makeup looks. Using makeup to enhance,
21/05/2026
Are you the type of bride who wants to feel glam on your wedding day without heavy, cakey makeup?
If you want more than a “no-makeup makeup”, but less than “full glam”. If you want to define your features and enhance your natural beauty, without wearing a mask. If you want your hair to look effortlessly elegant without being stiff or overly styled. If you still want to feel like you, just in your very best day. Then welcome to your perfect bridal beauty team!
Our team of hair and makeup artists specialise in naturally enhancing makeup and soft, romantic hair, and we’d love to hear more about your bridal beauty vision 😊❤️
We still have some weekend and weekday availability in autumn/winter and our diary is open for 2027. Get in touch via the link in our bio 💌
Hair & Makeup by Alice 🙋♀️
Model
She’s back with another hot take‼️ This time spilling the tea on why ‘wedding’ hair and makeup costs more than ‘event’ hair and makeup. Yes, there is a difference!
Most people do understand how these services differ, but it’s a common question many hair & makeup artists get asked - “why does bridal hair and makeup cost so much more than special occasion hair and makeup?”
So I wanted to give you another very real example of just ONE of the factors that goes into the pricing difference between a special occasion booking and a bridal booking.
HMUAS - what else do you think makes bridal services pricier than the average glam and go session?
13/05/2026
Can we talk about how stunning Charli looked on her wedding day last month? 🤍
The sun really did come out for this beautiful bride’s special day at the iconic Hedsor House ✨ It was one of those weddings where everything just worked.. The dress, the setting, the light, the energy.
Charli’s bridal style was the perfect blend of boho elegance, with soft, romantic textures and floral detailing in her dress and jewellery. We kept the hair soft and romantic, and the makeup radiant and effortlessly soft glam.. my favourite combination 😍
Everything about this day felt considered and elegant but also super relaxed and fun, which is what a wedding day should be (in my opinion!)
Hair & Makeup Alice 🙋♀️
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Venue
07/05/2026
Finding the right bridal hair and makeup artist can feel overwhelming enough. But finding someone you can trust to confidently cater to everyone in your bridal party? That’s often the hardest part.
Different ages. Different skin tones. Different hair textures. Different styles and comfort levels with makeup…
That’s exactly why so many brides choose to book with a bridal hair & makeup team 🤍
All of the artists in the Lucent hair & makeup team offer both hair AND makeup, creating a more seamless and cohesive experience on your big day. Every artist in the team has been carefully selected for their skill, professionalism and calm approach, with experience working across a wide range of skin tones, hair textures and ages.
Most importantly, we understand that your wedding day isn’t just about the final look. It’s about creating an atmosphere that feels relaxed, organised, and enjoyable for everyone involved.
If you are struggling to find an artist that feels aligned with your vision, style and values, this is your sign to stop scrolling 🤍
Bookings open for 2026 & 2027 - get in touch to enquire 💌
05/05/2026
The beautiful Karolina 🤍 a truly stunning bride inside and out. Make sure you check the last image to see her gorgeous dress in all its glory 😍
Karolina trusted me with her bridal hair & makeup without a bridal preview. She isn’t a big makeup wearer, so the brief was all about keeping her looking like her, just softly enhanced, refined and photo-ready.
So we kept her makeup fresh, natural and skin-focused, with soft definition through the eyes and a subtle glow that still looked like skin in real life and on camera.
For hair, she went for a half-up style with soft waves and twist detail, giving that relaxed, romantic feel that perfectly suited her dress (isn’t it dreamy?!)
We created this look at the beautiful in Kent, the dream backdrop for such a romantic morning 🤍
If you’re a bride wanting naturally enhancing makeup and soft, romantic hair that still feels like you, this is exactly the kind of look we love creating! DM us for a link to our bridal brochure ❤️
Hair & Makeup by Alice 🙋♀️
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Venue
Florist .roff.flowers
OK this is a very honest post, but I felt like I needed to shed a light on things and give a REAL example of why hair & makeup artists charge the prices we do.
Hopefully this gives a bit of insight to clients and brides, and maybe helps people to better understand why we price things as we do. It isn’t to fleece you, it’s just so we can make a profit and maintain our business, whilst offering you the very BEST service ✨
Does this surprise you? Is it more or less than you’d expect?
30/04/2026
Welcome to Lucent Hair & Makeup ✨
We’re a London-based bridal hair & makeup team creating soft, refined beauty for modern brides who want to look like themselves, just elevated.
Our work is all about understated, natural glam and creating a calm, considered experience from start to finish. We know how you feel on your wedding morning is just as important as the final look, which is why everything we do is designed to feel relaxed and supportive.
We’re for the bride who:
✔️ wants naturally enhancing soft glam (never heavy or overdone)
✔️ values quality and experience over the cheapest option
✔️ enjoys calm, professional energy
✔️ cares about details, inclusivity & artistry
✔️ is happy to invest in feeling their absolute best!
We’re probably NOT for you if you’re looking for heavy, full glam makeup, stiff, overly-structured hairstyles, or a rushed, transactional experience. And that’s OK, there’s a perfect artist for everyone 🤍
We work across London, the South East, and destination weddings ✈️ Our trusted team ensures a consistent high-end experience no matter who you work with ✨
Think we’re the right fit for you? Get in touch via the link in bio 💌
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